Digital marketing services

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Specific – Are you focusing enough on a specific issue or challenge within the
organisation?
Measureable – How do you plan to assess the performance? Will it be
monitored through quantitative or qualitative analysis for example?
Actionable – Will it assist in improving performance if achieved?
Relevant – Is the issue to be addressed within the domain of the digital
marketing team?
Time-related – Have you set a specific time period?
5.STRATEGY
How are we going to achieve the goals?
a. Targeting and segmentation
A company’s online customers have different demographic characteristics, needs and
behaviours to its offline customers. It follows that different approaches to segmentation
may be required and specific segments may need to be selectively targeted though
specific content and messaging on your site or elsewhere on the web. This capability
for “micro-targeting is one of the biggest benefits of digital marketing. Specific
targeting approaches to apply online described in the book include: demographic,
value-based, lifecycle and behavioural personalization.
b. Positioning
Website
We strive hard to place your website on 1 – 2 pages of major search engines and the
keywords will be shortlisted, worked in such a way that it should receive maximum
hits with a perfect landing page and call to action as per the analysis mentioned above
on Website Conversion Funnel. We perform landing page analysis and optimize
landing pages to increase conversions. We also follow unique content marketing tactics
to engage your customers and reward them with coupons, free bees etc. We also run a
contest in order to indirectly interact with your customers and later on convert those
into revenues.