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<strong>Jorge</strong> Cervantes<br />
Life and Career of the Renowned<br />
Horticulturist and Author<br />
By Ed Huddon<br />
As cannabis normalizes, it’s easy to forget about the days when cannabis enthusiasts<br />
were outsiders. We’ve come a long way as a culture, movement, and as an industry.<br />
Some, including myself, can’t remember when popular strains didn’t exist. When<br />
cannabis was just pot or grass no one knew much about it, let alone how to cultivate<br />
it. Weed was foreign, and ironically those who used it were considered part of the<br />
counterculture. Nowadays, some can’t remember when weed wasn’t legal (for medical<br />
purposes). Proposition 215 became law 20 years ago -- now we have dabs, Kush, vape pens,<br />
medicated soda, etc. It’s enough to make an old timers’ head spin. Cannabis is no longer<br />
a subculture its pop-culture. It’s an industry worth billions, and as a movement it’s global.<br />
So how did we get here? We didn’t just wake up one day and the nightmare of cannabis<br />
prohibition was almost over. There are many people who have guided us along the way.<br />
Individuals who discovered the plant, learned its potential, and shared their knowledge. To these<br />
people we owe special thanks.<br />
“Cannabis is no longer a<br />
subculture, it’s<br />
pop-culture.<br />
It’s an industry worth<br />
billions, and as a<br />
movement it’s global.”<br />
44 | TheEmeraldMagazine.com<br />
Photo by Christopher Valdez<br />
45 | Emerald | July 2016
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