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Con<strong>text</strong>ual information about participants in a session –such as their latest tweet, their mood, most recent<br />

e-mails exchanged between the call parties, other people who have been on common sessions and so on<br />

– could potentially be provided as part of the family of presence services.<br />

RCS provides a foundation for extending communications into the future leveraging new technologies either<br />

through further capabilities specifications or via exposure of APIs.<br />

API EXPOSURE TO DEVELOPERS<br />

APIs are programmatic interfaces that expose the mobile operators’ network capabilities by hiding the<br />

complexity of the underlying network. These interfaces may be abstract, defined independent from<br />

underlying technologies such as operating system, network access or binding protocols. Therefore, APIs<br />

act as an abstraction layer between the network and software development platforms.<br />

Operators must adapt their strategy to include APIs for both Web-based and traditional communications.<br />

By unifying mobile devices, browsers and applications through APIs, operators can differentiate from Webonly<br />

and telecom-only competitors and instead engage subscribers who prefer to use both the Web and<br />

telecom services.<br />

Expanding with open APIs will also increase operator brand’s reach and generate new revenue by opening<br />

communications to innovation. It makes innovation quicker and more affordable while helping operators<br />

differentiate by branding more robust services onto the Web.<br />

By exposing APIs to developers, operators will benefit in the following ways:<br />

• Accelerated innovation – Exposing APIs enables delivering new applications faster to the market<br />

by reducing time to market from years to months.<br />

• Differentiated services – Attracting Web developers helps operators to create unique and<br />

differentiating services for consumer, business and vertical industry markets, ultimately generating<br />

new revenues.<br />

• New Markets – It enables exploration of new wholesale business models as part of an end-to-end<br />

API strategy for exposing the value of the network to developers and generating new revenues<br />

from API usage.<br />

Exposing certain network capabilities (RCS APIs) to developer communities enables software developers<br />

to create new applications, enhance the existing operators’ services and also to open up new business<br />

opportunities (e.g., automotive, health care) across consumer and enterprise markets. This approach<br />

encourages innovation in the application and service space and allows users to be presented with a large<br />

and diverse range of third-party applications to choose from.<br />

The OMA has produced RESTful network APIs based on requirements received from many industry forums,<br />

such as 3GPP, GSMA, Small Cell Forum and BEREC. OMA RESTful Network APIs are modular APIs that<br />

target specific services (e.g., messaging, presence, voice and video calls, location) and network capabilities<br />

(e.g., QoS) that are exposed to third-party developers but can also be used over the UNI by a lightweight<br />

Web-based client.<br />

The OMA and the GSMA have collaborated and complement each other to provide industry with a set of<br />

standardized network APIs. A standardized API approach allows more developers to build apps and<br />

services for operator networks, so users could be provided with a wide variety of new applications and<br />

services every day.<br />

The Evolution of 3GPP Communications Services – 5G Americas – July 2016<br />

56

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