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to reality. Ebru used to own a clothing<br />
store and stocked my label for a while.<br />
Amalina I knew way before I even<br />
became a designer as she owned a local<br />
cafe. Delina was a customer and blogger<br />
and we had started working closer<br />
together due to a Fashion exhibition put<br />
together by the MAAS Museum in<br />
Sydney. I met with all of them and it<br />
was a mutual love and motivation for<br />
the idea; Alhumdulillah.<br />
M: It sounds like you picked the perfect<br />
people to be part of your amazing team!<br />
What is Modesty Caravan's mission?<br />
E: The caravan is about supporting<br />
talent especially new brands and finding<br />
success together. It’s easy to design but<br />
so much harder to sell and on your own,<br />
it’s harder again.<br />
The caravan was about putting all the<br />
brands together in one place that people<br />
wanted to buy alongside the new ones<br />
for exposure. We also wanted to be sure<br />
the caravan was a special place to build<br />
friendships, so our VIP event is an<br />
integral part of the process.<br />
15<br />
—— end ——<br />
Modesty Caravan arrived in Perth on the<br />
28 th and 29 th of May 2016 for the very<br />
first time. The caravan brought all their<br />
well-known brands and products to<br />
Perth residents in a celebration of good<br />
company, pre-Ramadhan shopping,<br />
special guest appearances, entertainment,<br />
lunch, VIP bags, piñata, hijab styling<br />
and fashion shows.<br />
The team’s aim was to come to Perth as<br />
“both Amalina and Delina have friends<br />
and family there who always complained<br />
about the lack of modest vendors. Diary<br />
of Ange is someone we love and respect<br />
in the online world and her view was<br />
there was a need for boutiques like us to<br />
visit. Perth is very beautiful, any excuse<br />
to go.”<br />
It came as no surprise when the Modesty<br />
Caravan VIP Luncheon event was<br />
completely sold out after announcing<br />
they were coming to Perth. Perth has<br />
been crying out for a need to supply the<br />
ever growing demand of modest fashion.<br />
Unlike the Eastern States in Australia<br />
such as Sydney and Melbourne, Perth<br />
lacks the access to readily available<br />
fashion boutiques and clothing stores<br />
stocking apparel catering to the modest<br />
fashion forward ladies of the community.<br />
The travelling boutique was an answer<br />
to the demand in Perth, though only for<br />
a short period of time which helped with<br />
that desire to see, feel and touch items<br />
- a shopping experience and luxury not<br />
attainable whilst online shopping.<br />
Curious to see how Perth’s event<br />
compared to Sydney and Melbourne’s,<br />
Eisha revealed, “We had a great time
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