Portfolio - Jem Leslie-24
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Field Notes<br />
Di t ch t he f l ower cr own: f est i val<br />
dr essi ng j ust got cool agai n<br />
In the wake of Glastonbury, if there?s one thing<br />
that can be learned from the fashion set?s clothing,<br />
it?s that the much decried 'festival fashion'<br />
phenomenon is dead in the water.<br />
It won't be missed. There?s nothing that spells the<br />
death knell for a trend like its adoption by<br />
multitudes of festival-goers, doused in glitter and<br />
plopped into squeaky clean Hunters that haven?t<br />
seen the light of day since the last year?s<br />
celebrations. Festival 'fashion' (inverted commas<br />
entirely necessary) is embarrassing because it is so<br />
at odds with the genuine festival experience: true<br />
festivals are muddy, smelly, sodden, drunken and<br />
off-the-grid. Festival fashion, spawned by<br />
sun-drenched Instagram posts of Coachella and a<br />
thousand high street shops, is the polar opposite.<br />
Dressing for a real festival should pay heed to the<br />
genuine threat of weather, sleeplessness, the lack of<br />
showering and possibility that you will come home<br />
caked in mud and beer and god knows what else<br />
cheesecloth and espadrilles won't cut it.<br />
Granted, Alexa Chung?s vinyl trousers may be<br />
impossible for the average person to wiggle into in a<br />
tent. But the distinct lack of festival dressing (read:<br />
dressing in a manner that would suggest mild<br />
insanity on other weekend spent in the countryside)<br />
does spell the end for poncy flower crowns and<br />
fringes, which can only be a good thing. And it comes<br />
at a time when attitudes towards festival gear is<br />
changing: shifts in technology and the overexposure<br />
of festival 'styles' have tipped its crucial market<br />
towards a different approach.<br />
For the seasoned festival-goer, it has always been<br />
about digging out the ol?trustworthies, plus the odd<br />
useful addition from the normal casual wardrobe.<br />
For millennials, however, this year has seen the high<br />
street forsaken in favour of second hand and vintage<br />
gear from second hand sites like Depop. The summer<br />
sales rails are packed full of useless crochet and<br />
lame multicolour crop tops - and not just because<br />
the weather has been underwhelming. Infinitely<br />
more practical and desirable, a 90?s era Tommy<br />
Hilfiger windbreaker (with hood) has the provenance<br />
and fleck of fashion history that a Topshop<br />
see-through glitter mac just cannot stand up to. It?s<br />
an authentic article for an authentic experience,<br />
designed not with festivals specifically in mind, but<br />
for general life and genuine function.<br />
Alexander Wang SS16<br />
Chloe SS16<br />
how t o do i t : think not 'festival fashion': just fashion ?<br />
adapted for the mud. Feel free to take inspiration from the catwalks:<br />
Chloe and Alexander Wang Spring/Summer16 is as good a place to<br />
start as any. Don't make any sartorial decisions you wouldn't on any<br />
other day out in the country: if you'd rather leave the designer prices<br />
for another day with less mud, hit Depop . There's no shame: all the<br />
cool kids are doing it.<br />
Painted leather bag, £50, Vintage hat, £20, Vintage windbreaker, £10, Cowboy<br />
boots, £60, and Shearling jacket, £50 all Depop. Silver earrings £95, Trouva,<br />
Jeans £505, and Backpack, £1,070 both Saint Laurent, Bandana, £3.99 New<br />
Look, Shearling jacket, £1,595, Coach, Vintage hat, £16.99 and Leather jacket,<br />
£130 both Depop.<br />
Tellingly, Depop, a marketplace that functions<br />
like a social network, shares many design features<br />
with Instagram, the site of the original trigger for<br />
festival-related consumption that the high street<br />
was previously able to market. What this sector<br />
increasingly look for is authenticity, however: where<br />
Depop encourages a dialogue between seller and<br />
buyer and responds to its users' search patterns, the<br />
high street can't keep up. The increasing<br />
hyperconnectivity of millennials means not only are<br />
they aware and skeptical of marketing, but styles<br />
and demands develop at a breakneck pace only<br />
matched by high fashion. So, ultimately, so-called<br />
'festival fashion' loses its edge.<br />
So, the clothes you really should buy for the<br />
festival season, rather than the ones the high street<br />
advises? A fleece, a waterproof, cotton t shirts, a<br />
decent hat for the possible sun, sunglasses that<br />
won?t get caught in your hair, and for god's sake, NO<br />
DUNGAREES (portaloos! Hello!?) Here?s our selection<br />
of the best.