04.08.2016 Views

Portfolio - Jem Leslie-24

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Field Notes<br />

Di t ch t he f l ower cr own: f est i val<br />

dr essi ng j ust got cool agai n<br />

In the wake of Glastonbury, if there?s one thing<br />

that can be learned from the fashion set?s clothing,<br />

it?s that the much decried 'festival fashion'<br />

phenomenon is dead in the water.<br />

It won't be missed. There?s nothing that spells the<br />

death knell for a trend like its adoption by<br />

multitudes of festival-goers, doused in glitter and<br />

plopped into squeaky clean Hunters that haven?t<br />

seen the light of day since the last year?s<br />

celebrations. Festival 'fashion' (inverted commas<br />

entirely necessary) is embarrassing because it is so<br />

at odds with the genuine festival experience: true<br />

festivals are muddy, smelly, sodden, drunken and<br />

off-the-grid. Festival fashion, spawned by<br />

sun-drenched Instagram posts of Coachella and a<br />

thousand high street shops, is the polar opposite.<br />

Dressing for a real festival should pay heed to the<br />

genuine threat of weather, sleeplessness, the lack of<br />

showering and possibility that you will come home<br />

caked in mud and beer and god knows what else<br />

cheesecloth and espadrilles won't cut it.<br />

Granted, Alexa Chung?s vinyl trousers may be<br />

impossible for the average person to wiggle into in a<br />

tent. But the distinct lack of festival dressing (read:<br />

dressing in a manner that would suggest mild<br />

insanity on other weekend spent in the countryside)<br />

does spell the end for poncy flower crowns and<br />

fringes, which can only be a good thing. And it comes<br />

at a time when attitudes towards festival gear is<br />

changing: shifts in technology and the overexposure<br />

of festival 'styles' have tipped its crucial market<br />

towards a different approach.<br />

For the seasoned festival-goer, it has always been<br />

about digging out the ol?trustworthies, plus the odd<br />

useful addition from the normal casual wardrobe.<br />

For millennials, however, this year has seen the high<br />

street forsaken in favour of second hand and vintage<br />

gear from second hand sites like Depop. The summer<br />

sales rails are packed full of useless crochet and<br />

lame multicolour crop tops - and not just because<br />

the weather has been underwhelming. Infinitely<br />

more practical and desirable, a 90?s era Tommy<br />

Hilfiger windbreaker (with hood) has the provenance<br />

and fleck of fashion history that a Topshop<br />

see-through glitter mac just cannot stand up to. It?s<br />

an authentic article for an authentic experience,<br />

designed not with festivals specifically in mind, but<br />

for general life and genuine function.<br />

Alexander Wang SS16<br />

Chloe SS16<br />

how t o do i t : think not 'festival fashion': just fashion ?<br />

adapted for the mud. Feel free to take inspiration from the catwalks:<br />

Chloe and Alexander Wang Spring/Summer16 is as good a place to<br />

start as any. Don't make any sartorial decisions you wouldn't on any<br />

other day out in the country: if you'd rather leave the designer prices<br />

for another day with less mud, hit Depop . There's no shame: all the<br />

cool kids are doing it.<br />

Painted leather bag, £50, Vintage hat, £20, Vintage windbreaker, £10, Cowboy<br />

boots, £60, and Shearling jacket, £50 all Depop. Silver earrings £95, Trouva,<br />

Jeans £505, and Backpack, £1,070 both Saint Laurent, Bandana, £3.99 New<br />

Look, Shearling jacket, £1,595, Coach, Vintage hat, £16.99 and Leather jacket,<br />

£130 both Depop.<br />

Tellingly, Depop, a marketplace that functions<br />

like a social network, shares many design features<br />

with Instagram, the site of the original trigger for<br />

festival-related consumption that the high street<br />

was previously able to market. What this sector<br />

increasingly look for is authenticity, however: where<br />

Depop encourages a dialogue between seller and<br />

buyer and responds to its users' search patterns, the<br />

high street can't keep up. The increasing<br />

hyperconnectivity of millennials means not only are<br />

they aware and skeptical of marketing, but styles<br />

and demands develop at a breakneck pace only<br />

matched by high fashion. So, ultimately, so-called<br />

'festival fashion' loses its edge.<br />

So, the clothes you really should buy for the<br />

festival season, rather than the ones the high street<br />

advises? A fleece, a waterproof, cotton t shirts, a<br />

decent hat for the possible sun, sunglasses that<br />

won?t get caught in your hair, and for god's sake, NO<br />

DUNGAREES (portaloos! Hello!?) Here?s our selection<br />

of the best.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!