Rella 2016-17

ONWARD AND UPWARD
RELLA’s world is expanding. Five years after our launch, RELLA has claimed its place on
the displays and shelves of North America’s leading fashion boutiques, sporting, outdoor
and lifestyle retailers, as well as several of the world’s premier major department stores.
And there’s more exciting growth on the horizon.
CROSSING THE POND
Thanks to the enthusiasm shown by buyers and consumers in North America, as well as
our successful launch in the Netherlands three years ago, we have established RELLA
Europe and will be distributing in eleven European countries in 2016-17.
ALL-SEASON PLAYER
Best of all, RELLA is set to become a four-season brand. We are crafting a spring/summer collection
of accessories with the same passion for design and attention to detail that you have come to know
and love. Get ready for year-round versatility!
DRIVEN BY STYLE
One thing that hasn’t changed over the years is our focus on enabling individual style, rather than
skewing to passing trends. That approach has made fans from NYC to Montreal, Vancouver to Vail,
and now in Europe.
HILLS TO HIGHRISES
We’re a unique company, with one foot in the Canadian Rockies and the other in
cosmopolitan Montreal, as well as an office in sophisticated Stockholm, Sweden. It’s
that perfect blend of outdoor authenticity and understated urban flair that drives
our success. We help you move between worlds.
THE POWER OF PASSION
But above all, RELLA’s growth is due to the passion, experience and vision of our team. We have
a singular focus on versatile modern classics that help you confidently navigate the diversity of
modern life. This is affordable luxury without borders.
Cathy Rella, President
thisisrella.com
Murray Merkley, CEO
RELLA 3