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BRAND NEWS BILLBOARD APPOINTS IMG TO HANDLE LICENSING IN ASIA Billboard, the leading global destination for charts, news, business, lifestyle and innovations in music, announced that it has appointed IMG as the brand’s licensing representative for products in Asia. The deal pairs IMG, a global leader in sports, events, media and fashion, with Billboard to develop a product-licensing portfolio across Japan, China, Hong Kong and Taiwan, and Southeast Asia, including Thailand, Indonesia, Philippines, Malaysia and Singapore. The program will cultivate a wide range of merchandise, including apparel and accessories, bags and backpacks, headphone and tablet accessories, electronics and audio programs, and skateboards, among other products. IMG’s licensing agreement is part of a larger push by Billboard to expand its international presence, with global partnerships covering product and retail, media content and licensing. Last year Billboard established a syndication partnership with Yin Yue Tai, China’s leading music video website, to create the first co-branded Billboard China chart. Also in 2015, Billboard Radio China became Asia’s first Billboard-branded Internet radio station. “Not only does this partnership align us with the largest licensing agency in the world, it now exposes Billboard’s content and branded product to its largest Asian audience yet,” said Francisco Arenas, Senior Vice President, Business Development and Licensing, Billboard and The Hollywood Reporter. “IMG’s global reach and local expertise will help us build upon our aggressive push into new markets.” “We are very excited about growing the Billboard brand in Asia,” said Miki Yamamoto, Senior Vice President, Licensing, Asia at IMG. “Our licensing program will draw on its youthful and fashionable image to develop products which resonate strongly with music fans. We have already held extremely productive discussions with local licensees and are confident we will hit the ground running.” Billboard was named the leading U.S. brand on Twitter, surpassing the NFL, ESPN, BuzzFeed and MTV, with 7.5 million engaged actions in Q4 2015, and named an overall Top 10 U.S. Media Publisher in December 2015 with 11.8 million social actions. Billboard topped Shareablee’s list of U.S. publishers by engagement on Twitter in Q4, ahead of brands including Bleacher Report, BuzzFeed and The New York Times. The Hollywood Reporter-Billboard Media Group reaches almost 30 million readers a month online globally, with a social footprint of about 20 million. In February 2016, the brand was awarded the American Society of Magazine Editors’ National Magazine Award for General Excellence in the category of Special Interest Magazines. The honor marked the second National Magazine Award win for THR, which was nominated the last two years for Magazine of the Year, and in 2014 for General Excellence in the Special Interest category. MY GYM AND HEDSTROM DEVELOP CURRICULUM PROGRAM My Gym Children’s Fitness Center partnered with Hedstrom Fitness, the world- The Bosu Sport for Kids is specially de- locations across the U.S. shortly. wide licensed manufacturer and distributor signed for the unique physical needs of kids of Bosu products, for a promotional program that will see the Bosu Sport for Kids, mentals of balance and sensory exercise ages 4 and up. It teaches kids the funda- integrated into My Gym’s curriculum. while strengthening the heart, lungs, and The program will begin at select My Gym muscles. The partnership was brokered by DENTSU TO LICENSE TETRIS IN JAPAN Dentsu Inc. will serve as the merchandising and advertising agent for the Tetris brand in Japan. Dentsu will pursue advertising, co-promotional, and licensing opportunities with Japanese companies that will create Tetris-inspired merchandise. This will bring a range of Tetris-branded home and lifestyle items, including party supplies, kitchenware, computer accessories, and apparel, to retailers and e-tailers in Japan. Under the agreement, Dentsu will also be licensing the rights for pachinko and pachislot machines. Dentsu plans to target style-conscious consumers through fashionable Tetris designs, DJ events, and other exciting initiatives. In addition, Dentsu will also pursue advertising tie-ins with its wide range of clients. TOTAL BRAND LICENSING Summer issue distributed at Licensing Expo. Editorial deadline: 5 May 2016 Advertising deadline: 15 May 2016 Mary M. Mueller, head of global alliances for My Gym and Suzanne Faber, president of Blue Sky Concepts, on behalf of Bosu. TOTAL BRAND LICENSING PAGE 7
BRAND NEWS LMA EXPANDS PROGRAMS WITH A NUMBER OF KEY PARTNERSHIPS Licensing Agency Lisa Marks Associates has expanded programs within its current portfolio of brands with key partnerships for brands including Perfetti Van Melle’s Global Lifestyle Brands Mentos and Chupa Chups. Two new Mentos-inspired scented programs will leverage the flavors and fresh positioning of the global leadership brand. In Q2, home décor and tableware manufacturer The Jay Companies will launch their aromatic assortment of Mentos candles, diffusers, tart burners and more. The program is planned for a range of retail channels including food, drug, mass, mid-tier and department stores. Rotuba Extruders is developing a line of scented and unscented pens, pencils with scented toppers, scented rulers, car air fresheners, and scented jewelry for mass, specialty, mid-tier, convenience, and other retailers across the United States and Canada, with a planned launch of Q3 2016. Desperate Enterprises has signed on to create a line of tin signs and magnets, which also launched in 2016. The US-made products capture the dynamic graphics of the Mentos brand and will be available at gift shops, specialty stores, mass and online throughout the US and Canada. Accessawear’s extensive Mentos electronics collection will include water speakers, power-banks, ear buds, headphones, thumb drives, selfie sticks, coin banks, cell phone cases and Bluetooth speakers. The design-led items will be in specialty stores, mid-tier department stores, mass and online in the US and Canada in 2016. Mentos® is the #1 global mint brand, owned by Perfetti van Melle Group, the third largest confectionery group in the world. LMA has signed on New York-based Taste Beauty to develop a broad beauty program for the Chupa Chups® brand. The collection will include lip care, lip balm and gloss, nail polish and accessories, cosmetic bags, gift sets and more, featuring the vibrant and colorful range of Chupa Chups art and graphics. Products will be available in the United States and Canada at mass, specialty, value, department and drug stores in Q3 2016. Chupa Chups, also owned by Perfetti van Melle Group, is the world’s most popular lollipop brand and the 5th largest confectionary brand worldwide, with approximately five billion Chupa Chups consumed each year in over 150 countries. In addition, LMA has signed on multiple partners in key categories for iconic pop culture favorite Pez Candy as the brand’s new licensing program gets underway. American Classics is developing infant, toddler, juniors’, women’s and men’s apparel, including t-shirts, hoodies and fleece. The program will launch this fall in North America. Headwear manufacturer and design house Covee will create a line of Pez headwear for young men, youth and juniors, and also a collection of knits, cold weather accessories and hosiery. The line, showcasing classic Pez graphics, will be available later this year in mass, mid-tier, specialty and other retailers. Personal care manufacturer Taste Beauty will create PEZ-themed beauty items for a Q4 2106 launch in the US and Canada. Lip care, lip balm and gloss, nail polish and accessories, gift sets, and more are planned for mass, specialty, value, department and drug stores. Over and above these, The MoonPie licensing program continues to grow as licensees develop new programs and LMA develops new partnerships. Social game developer Zynga is creating additional MoonPie-themed non-wagering social casino applications with True Vegas, a new game platform due to launch in 2016. The new program expands Zynga’s partnership with MoonPie following the success of the brand’s inclusion in the original Hit it Rich’ game. Covee is developing a line for the MoonPie brand to include headwear for young men, youth and juniors, as well as a collection of knits, cold weather accessories, and hosiery. The line will launch mid-2016 in North America in multiple retail channels, including mass, specialty, value, department and drug stores. MoonPie will be celebrating its Centennial in 2017! Current partners including Lionel Trains, Desperate Enterprises, Trevco and Castline are creating special Centennial themed product for launch in 2017. Finally, two new partners have signed on to develop programs with the Smarties brand for US distribution. Apparel manufacturer American Classics will create Smarties t-shirts, hoodies and fleece for infants, toddlers, juniors, women and men. The collections will be distributed online, at mass and specialty retailers, with a planned launch of Q3 2016. Covee will launch Smarties headwear, knits, cold weather accessories and hosiery this fall as well. PAGE 8 TOTAL BRAND LICENSING
Page 1 and 2: Total Brand Licensing is a magazine
Page 5 and 6: TOTAL BRAND LICENSING TOTAL BRAND L
Page 7: BRAND NEWS THOMAS COOK PARTNERS WIT
Page 11: BRAND NEWS RHS TEAMS UP WITH ORIGIN
Page 14 and 15: BRAND NEWS DOGS TO GET A GOOD NIGHT
Page 16 and 17: BRAND & LIFESTYLE LICENSING AWARDS
Page 18 and 19: BRAND & LIFESTYLE LICENSING AWARDS
Page 20 and 21: FEATURE Licensee Engagement Capturi
Page 22: FEATURE to easily invoice licensees
Page 25 and 26: SPORTS The countdown’s on... This
Page 27 and 28: BRANDING PARIS A Capital Idea The B
Page 29 and 30: COMPANY PROFILE Start Licensing Sta
Page 31 and 32: LICENSING FOR ADULTS Cartamundi Pla
Page 33 and 34: HOMEWARES & GIFTING UPDATE Inspired
Page 35 and 36: BRAND BUSINESS Being deemed a Good
Page 37: Winter 2016

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