Social Media Details

How to Use HubSpot & Social
Media Together
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How to Use HubSpot & Social Media
Together
3/12
Using LinkedIn for Lead Conversion &
Customer Delight
3/19 Leveraging Facebook for B2B & B2C
Marketing
3/26
Incorporating Twitter into Your Inbound
Marketing

Mark Kilens
@MarkKilens

Nick Sal
@NickSalInbound

AGENDA
1
2
3
4
Why use LinkedIn?
How does HubSpot integrate with
LinkedIn?
What LinkedIn tools & strategies you
should be using
Webinar tasks

1
WHY USE
LINKEDIN?

Helps You Reach Your Goals

Recruiting

Buyer Persona Targeting

Delighting Customers

2
HOW DOES
HUBSPOT
INTEGRATE
WITH
LINKEDIN?

How does HubSpot integrate with LinkedIn?
1
2
3
4
5
Social Media tool
Content tools integration
Prospects tool integration
Contacts, Lists, & Workflows integrations
Analytics integrations

Settings > Social Media Settings

Social Media Settings

1
SOCIAL MEDIA
TOOL

LinkedIn Groups & Accounts
Personal
Account
Group
Accounts

Easily share content with the
Social Media Bookmarklet

2
CONTENT
TOOLS
INTEGRATION

Blog auto publish & Follow Me widget
Content > Social Media > Social Media Accounts

Content > Blog > Options > Social Media Sharing

Reports > Page Performance

LinkedIn Social Sharing built into HubSpot 3
Landing Pages & Thank You Pages
Content > Landing Pages > Edit Page > Social Sharing

LinkedIn Social Sharing built into Email
Content > Email > New Email > Social Sharing

3
PROSPECTS
TOOL
INTEGRATION

HubSpot Prospects + Linkedin
Contacts > Prospects > Select Prospect> Search on LinkedIn

HubSpot Prospects + Linkedin
Contacts > Prospects > Select Prospect > Search on LinkedIn

4
CONTACTS,
LISTS,
WORKFLOWS &
INTEGRATIONS

HubSpot Contacts + LinkedIn
Contacts > Contacts Home > Select Contact >
Social Media Properties

HubSpot Lists + LinkedIn
Contacts > Lists > New Smart List > Property Value
> LinkedIn Clicks

HubSpot Workflows + Linkedin
Contacts > Workflows > Add Trigger > New Contacts
in List > Select LinkedIn Smart List

5
ANALYTICS
INTEGRATIONS

Analyzing your Linkedin
publishing effectiveness in HubSpot

Track your social visits, leads & customers
Reports > Sources

View by Campaign

3
WHAT
LINKEDIN
TOOLS &
STRATEGIES
YOU SHOULD
BE USING

1
LINKEDIN
PROFILES

Your professional identify
a.k.a. the resume

Include
a pro
photo

Be descriptive &
comprehensive

Personalize the URL

Connect

Import Contacts into HubSpot

Stay active!

2
LINKEDIN
COMPANY
PAGES

LinkedIn Company Pages

What is a LinkedIn company page?

Overview

Products

Careers

Page Insights – Persona Data!
•Seniority
•Industry
•Function
•Region
•Company size
•Employee/non-employee

Follower & Employee Insights
• Company update engagement,
• follower demographics
• Company update impressions,
• Follower progress, including recent users
• New followers
• Member growth
• Employee changes

Best practices
1
Expand company reach
2
Product education & awareness
3
Search engine optimization
4
Attracting visitors & converting leads

3
LINKEDIN
GROUPS

LinkedIn Groups:
• Study key demographic
statistics
• Attract by persona
• Engage with members
• Educate & lead
• Be a facilitator

Analyze group stats before joining

1
Create & send a LinkedIn message using
HubSpot’s Social Media Publisher

2
Find relevant social media
conversations to join

3
Analyze your social media success with
HubSpot’s Social Engagement Tool

A few guidelines – The 50/50 Rule
1
Ask questions
2
Be genuine
3
Comment on other comments.
4
Leave a bread crumb

Share the “tip of the ice-berg”
1
Post excerpt from blog posts
2
Post excerpts from content offers
3
Interesting excerpts from other people’s
blogs or content in your industry

Announcements
1
One per week
2
Educate & be useful
3
Tell a story & inspire

Find & seek guest blogging opportunities

4 WEBINAR
TASKS

Webinar Tasks
1
2
3
Connect Linkedin Profiles & Groups to HubSpot
Create a LinkedIn company page & publishing
schedule
Identify Groups to join & start participating
4 Think about creating a group of your own

Webinar Resources
1
2
3
4
Social Media Training Class & How to use
the social media publishing tool
A Step-by-Step Guide to LinkedIn's
Company Pages
How to Use LinkedIn Emails to Generate
Loads of Leads
How to Generate Leads Using LinkedIn
Groups

QUESTIONS?

HubSpot Training
https://app.hubspot.com/l/training

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THANK
YOU.