Whey Protein Market

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Whey Protein Market On the basis of type, whey protein market bifurcated into Whey Protein Concentrate (WPC), Whey Protein Isolate (WPI) and Hydrolyzed Whey Protein (HWP). In terms of revenue, WPC accounted for 27% of total whey protein market. In addition, Whey Protein Concentrate high in
Whey Protein Market lactose and low in protein which affects the consumer buying behavior towards whey protein isolate and hydrolyzed whey protein. Whereas, hydrolyzed whey protein (HWP) segment was the leading segment in 2015. Growing keen interest and health awareness is another important driving factor that is expected to propel the hydrolyzed whey protein market within the forecast period. In application segment, dietary supplement dominates the global whey protein market. Globally, 60% of whey protein market has been captured by dietary supplements segment. This growth is mainly attributed due to the presence of buying behavior of customers coupled with keen interest of fitness in the younger population. Pharmaceutical and clinical nutrition segment are expected to experience significant growth within the forecast period due to deficiency of protein in developing countries. To overcome with the problem of protein deficiency medicated protein prescribed by nutritionist and healthcare consultant. In terms of geography, Europe was the largest market for whey protein in 2015 in terms of revenue due to the availability of fitness club and increase number of geriatric population in Europe. Moreover, whey protein market has a huge opportunity in emerging market like Asia
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Whey Protein Market

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