Vritaanta Volume 3 Issue 1 August 2016

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18 12 20 Pedagogy Ground Zero Big Data in Marketing 80 years of RBI operations... An article by Deepankar Chhabra of MBA-1 ,Marketing. Winner of the Dissertation competition The boot on the other foot held by SIBM Pune. W Taken from professor ith the Manasi evolution Phadke’s of Internet, blog, which the entire can be found ety at and www.manasiecon.wordpress.com Velocity. social, political, economical and technological landscape of the world has dra- Volume- the scale and amount of data; includes huge S information derived from Internet users and other Internet platforms. o there matically was changed. this lady, The who increase needed to in be the wanted to create this grand growth math; the right was number of Internet fitted users with has new caused shoes. an We’ll explosion be the of left, information across said different the newly sectors formed of Government the world economy. in 1947 Velocity- ated deficits; analysis on the of streaming anvil of the data; right includes were the algorithms tools of just correcting the inflationary aftermath. The left cre- Internet has changed and we’ll the give way how you businesses the right one operate, (pun intended function absolutely, and people in every live. which way) in a couple of governments and CRR tools and being SLR. used to extract information, Variety- And in 1978….the different forms lady looked of data; a includes bit north data east stored and saw in years time. But the right one exists already. From 1935 In the era of Information technology, huge amount of data these form HUGE of texts, Chinese audio-media boots left files behind etc. by Mao. Around itself. Yeah, sure, said the left indignantly, but it is being generated everyday. Data is produced right from those shoes were equitable and negligible small footprints belonging to the populace of one of the most needs to belong now to the rightful (I mean…leftful) How big is “Big Data”? finding answers on various search engines to the items or Government! Let’s nationalize it…hmm..all shares in Everyday populated we country upload in 55 the million world. It pictures, doesn’t 340 matter million goods we purchase across different e-commerce websites. that the capital of the right were transferred to the left tweets one is hungry; and approximately so long as all 1 are billion hungry. documents Surely these (Source: The enormity of data has to be fragmented into smaller bits are and the right was created so that it would walk the Braindigit.com). not the equitable In footprints total we produce I wanted, 2.5 she quintillions thought. bytes in order to get the best information; which could be judiciously used across different platforms. laces And same way as the left. The left would reverse its a then day. she In simple looked terms, to the we South call this East…and Big Data. saw The those analysis stance; the right was to reserve judgment. The left of were Big coming Data generates undone. The important original patterns Russian shoes and insights, were in Till 2000, would only sometimes one-fourth be of the undependable; world’s data was the digitally right which tatters. further The left help shoe organizations realized that to the take time accurate, has come timely to stored. was The bank-able. remaining The data left was either left, and preserved the right..well, on paper and change better the decisions step. And, related in 1991, to their even products/services. as the lady groaned or film. right. But because various organizations around the world Big and Data moaned is stored taking and only shared 3 in steps various at a formats time, that the left are today have become advanced and technologically competitive; and the amount of digital data has expanded signifi- Right, so we go on… mentioned changed sides below: and became the right. The original right was delighted; now they could walk together! Walking cantly-nearly So they walked tripling their since lady, the her year Achilles 2000- Heel a new being trend the has 1. Emails & Messaging together did change things; they were now averaging 7, been left introduced one. The to lefty the world, was the called one ‘Big with Data’. lofty ideas. Lets 2. sometimes Websites, 8 Search steps at Engines a time… & Blogs adopt a socialistic pattern of society and create equitable, Russian kinda footprints on the sands of time. 3. 2008..Only Social Media housing Channels rubble and as Platforms far as the eye goes. Every What exactly is Big Data?- Big data can be defined as voluminous and huge amount of data, (structured or unstructured), in whatever format, from whatever source, which So the lady swerved left and for the next 30 years step the lady took, there was a resounding gravelly liwalked into huge capital intensive steel mills and a needs complex algorithms, techniques and tools to store fiercely protected industrial structure in front of her. and process information. She socked trade and tied her laces more securely Big data against is characterized those dainty by western three V’s, ideas. namely The right Volume, lagged Vari- behind, dragged into the dance of the left. The left August August 2016 2016
Pedagogy 4. Video and Audio files quidity crunch under those shoes. The left turned right 5. Industrial Sensors and different monitoring devices Government now wanted to go extreme right. Maintaining Importance 8 steps of Big was Data crucial, in Marketing: a national priority. True, said In the the times original to come, right; but Big our data steps would fall not on just dry roads. be restricted There’s no to large monsoon, scale there’s enterprises, high inflation, but would let’s be available, slow down a affordable bit. So the and left-turneduseful to right all medium danced a and hop small with 8 scale steps enterprises. and the right-always-right This will open new tried and to slow unconventional down the rhythm ways a the bit. businesses The lady didn’t market quite & sell know their what products to do, with to consumers. both feet Augusting The Knowledge her away algorithms into different built by paces; using the a jig, data a walk, stored fast, in above slow, excited, forms will sedate…7, help marketing managers 6, 5 steps was where to she understand could manage. and evaluate the following factors: we will walk alone if we have to, said the left- Oh, turned-right Provide haughtily better and Customer forced the Services right-alwaysright to change material. So they got IMF-cut leather for the shoe Locate and New it now Sources shined of Revenue intellectually and calmed down Allows everyone better with Workforce its inherently Planning good common sense and communication. However, it essentially continued to bring inflation to heel. IMF cut Correct the inefficiencies in Supply Chain leather with Helps new nails in Product became Innovation something of a warrior. Our nails are Evaluate neither Competition hawkish nor in dovish, Market it said. We have owl-like, see-by-night wisdom nails fitted into The potential to extract high value from this data will our system, it said. In the meanwhile, those leftturned-right silent shoes also changed fabric and enable organizations in various sectors to provide what the consumer wants, when they want it and donned on modi-fied textures, a tad saffron, but increasingly fashionable and with lot more squeak than where they want it. This will help them channelize the resources of the firm in the right direction which will before. Oh, the saffron fashionable and IMF shiny will lead to top line growth and also a competitive edge ne’er ne’er get along, seemed the popular refrain. But over their counterparts. time and again, they tried to create one common Case Study on Netflix Digital Painting In the current times, when the world is experiencing one of the biggest revolution in Information technology -- the phenomenal growth being witnessed by various businesses around the world are living examples of how social media & data analytics is changing the way traditional businesses are operating now. Let’s talk about the biggest success story of a company -who more or less pioneered the art of Big data! Netflix is the world’s largest provider of online streaming of films and TV shows .Having around 75 million streaming members in around 190 countries (with plans to add close to 6 million every quarter), makes it the “Largest Internet television network”. It has grown from 500 million U.S. dollars company in 2004 to 5.5 19 21 billion U.S. dollars in 2014 in terms of revenue. rhythm, one common pace…and steadily, it looked They use predictive algorithms to focus on ways to like the lady would get her glint back in the eyes. enrich customer viewing experience (provide customized left-turned-right streaming), by looking promised at what that you we won’t stream, swerve when The too you much stream, to the where right. you That are watching particular from, number the is type popularly searches, called what the device, FRBM. scrolling, And asked browsing the right-always- etc. of right to also commit to a manageable dance. A targeted dance. Big data has been the key driver of the growth and profitability of this company. It accounts for nearly And one-third today, of whilst the peak-time celebrating traffic 80 in years the of U.S. being (Source: the always-right-right, Sandvine). the left-turned-right gave impassioned speeches on what is now expected so that the always-right can be always right in the future as well. What’s this? Is the right-always using firang paper in its moneyed lining? That is so unlike what the Mahatma would like. Lets use Make-in-India lining to boot up this system. And, it said, do the increasing number of farmers’ suicides not shake the very soles of the always-right-rights? They ought to. Let the right put its footprints everywhere in the villages so that these suicides can stop immediately. To blame slow growth on the poor soles of the alwaysright, Being I more can understand. than 90% But sure to of now the hold success them of responsible product/service for farmer before suicides its as launch, well…sure is a dream knocked come my one’s socks true for off, any that marketing one. manager/entrepreneur or business house. Well, this holds true for Netflix’s drama series “House of cards”. The top minds of Netflix were already sure that this show would be a hit even before the word “action” was shouted. Let’s see how: Digital painting is a technique of the 21st century for creating art works. It takes traditional painting styles and implements them through modern software and media. Digital painting is one of the most forgiving art forms and an artist is only limited by their imagination. The need of the hour is to tap its true potential and An interesting passion as well as hobby for any work more in the direction of developing new software and tools to extract valuable information from enthusiast, SIBM Pune will inspire and encourage you to find and apply your skill on the digital canvas. huge data piles, so that this new technology, known to a few at present - can revolutionize the entire world in the years to come. Art by Surbhi Prasad, MBA I, HR VRITAANTA August August 2016 2016
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Vritaanta Volume 3 Issue 1 August 2016

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