Whey Protein market
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<strong>Whey</strong> <strong>Protein</strong> <strong>market</strong><br />
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The global whey protein <strong>market</strong> was expected to witness the highest growth over the<br />
forecast period due to increase the percentage of elder age people across the globe.<br />
Moreover, the rise in trend of the health club and fitness center are expected to drive the<br />
whey protein product <strong>market</strong> in the near future. In addition, the keen interest of young<br />
generation towards sports & nutrition will probably increase the demand for whey protein<br />
over the years. Additionally, carrying chicken or fish isn’t convenient when compared with<br />
whey protein drink which is more ease in carrying.<br />
On the basis of type, whey protein <strong>market</strong> bifurcated into <strong>Whey</strong> <strong>Protein</strong> Concentrate (WPC),<br />
<strong>Whey</strong> <strong>Protein</strong> Isolate (WPI) and Hydrolyzed <strong>Whey</strong> <strong>Protein</strong> (HWP). In terms of revenue,<br />
WPC accounted for 27% of total whey protein <strong>market</strong>. In addition, <strong>Whey</strong> <strong>Protein</strong><br />
Concentrate high in lactose and low in protein which affects the consumer buying behavior<br />
towards whey protein isolate and hydrolyzed whey protein. Whereas, hydrolyzed whey<br />
protein (HWP) segment was the leading segment in 2015. Growing keen interest and health<br />
awareness is another important driving factor that is expected to propel the hydrolyzed whey<br />
protein <strong>market</strong> within the forecast period.
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