MKT 578 Final Exam - MKT 578 Final Exam Answers Free | Transweb E Tutors

28) Among the most essential steps in the public relations management process is
A. the ability to set overall organizational objectives
B. the ability to set overall organizational strategies
C. the ability to define a public relations problem or an opportunity
D. the ability to research overall organizational problems
29) PERT and Gantt are tools that can help public relations practitioners to
A. visualize tasks to be performed in a campaign or project
B. designate who’s responsible for each task in a campaign
C. chart costs of various tasks
D. determine whether all goals and objectives are being met
30) Planning for a public relations program is important, but principally a program is
assessed in terms of its
A. publicity value and practice
B. performance and publicity value
C. actions and performanceprogramming and publicity value
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