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1 <strong>Click</strong> <strong>Email</strong> <strong>Marketing</strong> breaks it down into tiny bits so it’s easy. You build your<br />
email campaigns a bit at a time, <strong>and</strong> get better results because you’re engaging your<br />
readers in conversation instead of always selling to them.<br />
Conrad calls the approach Content, Conversation, Conversion. It’s cool the way he<br />
makes it work.<br />
Pop over to the l<strong>and</strong>ing page now <strong>and</strong> get your copy of What is <strong>Email</strong> <strong>Marketing</strong>. It sets<br />
the stage for 1 <strong>Click</strong> <strong>Email</strong> <strong>Marketing</strong>. You won’t believe how much information they<br />
packed into this discussion <strong>–</strong> <strong>and</strong> they’re giving it away free!<br />
Who Should Use 1 <strong>Click</strong> <strong>Email</strong> <strong>Marketing</strong><br />
[coming soon]<br />
Why should you Get 1 <strong>Click</strong> <strong>Email</strong> <strong>Marketing</strong> Now?<br />
We are copying big business rather than focusing on personal relationships. We’ve lost<br />
the art of relationship marketing in a world of mass media <strong>and</strong> mass marketing. We<br />
think relationship marketing is some gr<strong>and</strong> thing instead of a h<strong>and</strong>shake <strong>and</strong> a<br />
conversation.<br />
We tend to follow the examples media provides, right? I recently read an interview with<br />
Jay Deutsch, CEO of BDA. (BDA is a #300 million+ business working with Major<br />
League Baseball, Bank of America <strong>and</strong> Coca Cola.) The basic premise of the article is<br />
good: Relationship marketing involves making an emotional connection with prospects<br />
<strong>and</strong> customers.<br />
That’s a great premise, but BDA is a br<strong>and</strong>ed merch<strong>and</strong>ise agency. They’re purpose is<br />
getting people to connect emotionally with merch<strong>and</strong>ise from Fortune 500 companies.<br />
They’re talking to millions of people at a time. Local <strong>and</strong> online business owners need to<br />
change the focus slightly because they typically deal with smaller audiences.<br />
Here are three secrets for keeping the focus on the relationship in relationship<br />
marketing.<br />
Personalize Your Content
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