#INSPO 7 - Fall

HUAWEI P9
The Huawei P9 is the first smartphone co-engineered
with the global iconic brand, Leica Camera AG. The
P9’s dual-lens camera takes smartphone photography
to the next level, allowing people to capture both
vivid colors and striking black and white images.
A groundbreaking moment for event guests included
a first look at an exclusive trailer of the new Huawei
P9 TV commercial starring Henry Cavill and Scarlett
Johansson, Global Product Ambassadors for the Huawei
P9 series. Showcasing the connection between two global
stars in Shanghai and Hollywood, the trailer symbolizes
the partnership between Huawei and Leica and the
intersection of color and black and white. Cavill was joined
at the P9 launch by iconic photographers Mary McCartney
and David Guttenfelder from National Geographic as well
as BBC Global News CEO Jim Egan, Condé Nast Chairman
and Chief Executive Jonathan Newhouse, Vogue China
Publisher Anita Chang and Huawei UK Board Members
Sir Andrew Cahn and Dame Helen Alexander.
“Huawei is excited to give P9 users the best smartphone
photography experience by leveraging the unrivalled
capabilities of Leica, the leader in the world of imaging
for more than 100 years,” said Richard Yu, CEO, Huawei
Consumer Business Group. “Consumers around the world
use their smartphones to take billions of pictures each
year, making photography critical to user experience. P9
users can now capture images with unmatched clarity,
richness and authenticity, with a masterfully designed and
powerful smartphone that looks and feels incredible.”
REINVENTING SMARTPHONE PHOTOGRAPHY
Integrating the design values and engineering excellence of
Huawei and Leica in a smartphone photography system
co-engineered by the two companies, the P9 brings
together best-in-class hardware and software, from
optical lenses, to sensors, to image processing algorithms,
empowering users to capture the highest-quality images.
Key to the P9’s superlative imaging capabilities is a dualcamera
design that fully unleashes the power of Leica’s
optical lenses, renowned for precision and attention
to detail, and subject to the industry’s most stringent
quality screening requirements. The RGB camera on the
P9 specializes in capturing color, while the monochrome
camera is outstanding at acquiring picture detail. The two
rear cameras of the P9 work in tandem to enable users
to create images of superior detail, depth and color. The
P9 truly excels in low-light conditions, as the dual-camera
design guarantees more light and detail can be captured.
Each picture taken by the P9 carries the unique emotional
resonance and timelessness that are the hallmarks of
Leica, as users may choose between three film modes:
their personal preferences. With meticulous calibration
40 #INSPO Issue 7 | Fall 2016