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Table of Contents<br />

Introduction 3<br />

Determine Your Goals 5<br />

Determine Your Metrics 8<br />

Determine Brand Guidelines 12<br />

Test, Repeat, Optimize 16<br />

Anatomy of a Great Profile and Post 18<br />

10 Types of Posts Every Marketer Should Try 21<br />

How to Use <strong>Instagram</strong> Stories 25<br />

Concl<br />

How to Use Hashtags 27<br />

How to Run a Contest to Grow Followers Fast 29<br />

What the 2016 Changes Mean for Marketers 32<br />

How to Use <strong>Instagram</strong>’s New Business Tools 35<br />

<strong>Instagram</strong> Etiquette 38<br />

Creative Inspiration 40<br />

Conclusion 45<br />

Bonus Checklist & Glossary 46<br />

HubSpot & Iconosquare | How to Use <strong>Instagram</strong> for Business<br />

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