Over And Above Photography Real Estate Products
Description of Over And Above Photography Real Estate Services
Description of Over And Above Photography Real Estate Services
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<strong>Over</strong> <strong>And</strong> <strong>Above</strong><br />
<strong>Photography</strong><br />
Services For <strong>Real</strong> <strong>Estate</strong><br />
overandabovephoto@gmail.com<br />
802.585.1011<br />
Drone<br />
Video<br />
Still Photographs<br />
Property Panoramas<br />
Progress Photographs<br />
Interior and Ground Level<br />
Photographs<br />
Video<br />
Interactive Floor Plans<br />
Twilight Photographs<br />
Property Web Pages
Elevated Video<br />
The use of drones as a video platform has exploded over the last several years. Elevated drone footage,<br />
frequently used in conjunction with ground based video, can quickly give a prospect a feel for the setting and<br />
exterior of a property.<br />
Using drone footage as a lead-in to interior video is a great way to catch the buyer's attention.<br />
With the recent changes in FAA regulations drones can now be used commerially to improve the presentation of<br />
your listings.<br />
Click On Image for Example<br />
Video is everywhere these days with Youtube being one of the most viewed sites on the internet having over a<br />
billion views per day. Anyone under 50 is probably spending a huge amount of time watching video and if you<br />
aren’t providing it you are missing out on a big chunk of the market.<br />
We try to keep our videos under 3 minutes. We think of them as trailers for a property.
Interior Video<br />
Sellers and buyers are starting to expect video. They correctly think of it as a premium service.<br />
Studies have shown that 85% of Buyers and Sellers prefer to work with an agent who does video marketing and<br />
that listed properties which include video generate four times the number of inquiries.<br />
As with video filmed with a drone interior video should ideally show the highlights of a property without trying to<br />
show every room or finish. A video should attempt to relay the feeling of the property and tempt the potential<br />
buyer into wanting to see more.<br />
Click On Image for Example<br />
The quality of the video including color, stability, and areas of the house shown are all important to convey a<br />
postive feel about a property.<br />
We use gimbals, dollys, sliders, and other equipment to help stabilize our videos while using high quality cameras<br />
and lenses.<br />
Our background in real estate sales allows us to understand what a buyer would be most interested in seeing in a<br />
video.
Elevated <strong>Photography</strong><br />
Helping to show the setting is a big reason we initially started doing elevated photography<br />
Not every property needs to have elevated photographs taken, but a lot look better when pictures are taken from<br />
the air.<br />
Elevated photos are great for those properties which drop off on the view side, that you want to show the<br />
landscaping along with the house, and when you want to show the whole property, or at least how the house is<br />
set on the property.<br />
Elevated photos are also a great way to demonstrate the view while showing the house.
Interior <strong>Photography</strong><br />
Interior photographs have long been the mainstay of real estate marketing. They continue to be important and to<br />
see larger numbers of them is probably the number one buyer request.<br />
Professional quality photographs have been shown to make a property more likely to sell and sell quicker.<br />
Studies indicate properties with nicer photographs sell for more money on average.<br />
Most buyers are looking at properties on the internet which is a visual medium. Great pictures are a must to catch<br />
a buyer's eye.
Interactive Floor Plans<br />
Floor plans are a tremendous additions to a marketing campaign. Buyers want to see the layout of the home, or<br />
building. At least one study showed that buyers feel floor plans are more important than the main picture, or<br />
summary description in a property listing.<br />
Floor plans allow for quick understanding of a property. Perhaps a buyer needs a first floor master, an eat in<br />
kitchen, or a nursery near the master. This information can be seen instantly with floor plans.<br />
Floor plans can be used by themselves to promote a property. We can supply them to you as pdf, or jpg, files so<br />
you can use them as attachments, listing pictures, or email them to buyers.<br />
The next step up are interactive floor plans which is when pictures are added to the plans to allow buyers to see<br />
where a particular picture was taken. After staring at MLS photographs wondering where a picture was taken,<br />
and how it relates to other photographs, buyers appreciate being able to get a perspective they can understand.<br />
Click On Image for Example
Property Panoramas<br />
Our definition of a property panorama is a high detail map of a property. This is accomplished by taking many<br />
pictures and then combining them to increase the overall resolution. Depending on the resolution and size of<br />
property this might include hundreds of pictures.<br />
While on initial examination it might appear to be a map on Google Earth upon zooming in the resolution is much<br />
more detailed.<br />
The panorama also has the advantage of being current, unlike satellite images which might be several years old.<br />
This can be a major advantage with construction or recently completed projects.<br />
Panorama<br />
Click On Image for Example<br />
Google Earth<br />
Click On Image for Example<br />
Progress Photos<br />
Progress Photos can be simply photographs taken<br />
from the ground at various times throughout<br />
construction. This also applies to drone based<br />
photographs, or video.<br />
We take the concept one step further. By<br />
programming a route into the drone, and saving it.<br />
Postion and altitude of photographs can be exactly<br />
duplicated over the course of construction. By using<br />
the Panorama function described above we can<br />
produce high resolution "maps" of the project<br />
layered on top of each other to easily follow<br />
progress.<br />
HINT: If you click on the sample to the left, use the<br />
layer icon in the top right of the opened page to add<br />
and remove layers.
Twilight Pictures<br />
Still photographs taken around sunset can impart a magical feel to a home. Well done twilight pictures can invoke<br />
a feeling of home and make the viewer want to go inside.<br />
Twilight pictures can make an ordinary house look extraordinary by hiding the mundane and sometimes<br />
unattractive parts of the exterior.<br />
Twilight pictures almost always involve a separate trip to the property since the light before, and after, a twilight<br />
shoot is not good for any other imaging. Approximately an hour is needed for the preparation and taking of the<br />
pictures.<br />
Due to long exposure times a tripod is a necessity though we have had some success with twilight drone<br />
photographs if needed.<br />
Drone Based
Presentation Pages<br />
After obtaining images, video, or interactive floor plans you have to be able to use them to promote the listed<br />
property.<br />
As part of our service we can provide unbranded or branded web pages containing the images. These web<br />
pages can then be used as the virtual tour link in the MLS, emailed to clients, linked to from your website, etc.<br />
Click On Image for Example
About <strong>Over</strong> <strong>And</strong> <strong>Above</strong><br />
<strong>Photography</strong><br />
FAA Certified To Fly Commercially<br />
Fully Insured<br />
<strong>Over</strong> and <strong>Above</strong> <strong>Photography</strong> is a full service imaging company started by Jerry Smith and<br />
Caroline Ballard in 2010.<br />
Jerry and Caroline also owned and operated Red Door <strong>Real</strong> <strong>Estate</strong> for 12 years before deciding to<br />
to pursue photography full time. That experience allows them to think like real estate agents when<br />
viewing a property.<br />
Starting with still photographs taken from a tethered blimp, <strong>Over</strong> and <strong>Above</strong> <strong>Photography</strong> has<br />
expanded over the years by switching to multirotor copters and constantly upgrading the camera<br />
equipment used. Along the way video capability and editing was added to meet the growing demand.<br />
Expanding to include interior and ground level video and still photography was a natural extension<br />
of the elevated photography and moved <strong>Over</strong> and <strong>Above</strong> towards being a full service provider.<br />
<strong>Over</strong> the last couple of years the concentration has been on developing innovative ways to present<br />
imaging products while improving the marketing capabilities of real estate agents. This exploration<br />
has led to the offering of interactive floor plans, property mapping options, and presentation web<br />
pages.<br />
Jerry and Caroline live in Hyde Park Vermont where they work to support their adopted children<br />
which consist of three cats, two guinea pigs, as well as six pygmy and dwarf goats. They enjoy<br />
kayaking on the nearby waterways, hiking, snowshoeing and working in the woods.<br />
Every Project is Unique<br />
Contact us to discuss your imaging needs<br />
802-585-1011<br />
overandabovephoto@gmail.com<br />
overandabovephoto.com
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