Cheese Market Volume Forecast and Value Chain Analysis 2014-2020
Cheese is originally from southern Italy and is used for several pizzas and pasta dishes. Consumption of cheese has several health benefits associated with it. It is a good source of Vitamins, minerals, proteins. Apart from several benefits there are various health problems associated with its consumption such as heart attacks. Some of the major drivers of the cheese market are changing food habits, increasing fast food chains and over consumption of pastas, pizzas and easy availability of raw materials such as milk. Some other growth factors are increasing demand for protein rich supplements. Increasing health awareness and changing preferences of the customers for the low fat content cheese are some of the restraints in the cheese market. Some other restraints are perishable nature of the cheese products and stringent government rules.
Cheese is originally from southern Italy and is used for several pizzas and pasta dishes. Consumption of cheese has several health benefits associated with it. It is a good source of Vitamins, minerals, proteins. Apart from several benefits there are various health problems associated with its consumption such as heart attacks. Some of the major drivers of the cheese market are changing food habits, increasing fast food chains and over consumption of pastas, pizzas and easy availability of raw materials such as milk. Some other growth factors are increasing demand for protein rich supplements. Increasing health awareness and changing preferences of the customers for the low fat content cheese are some of the restraints in the cheese market. Some other restraints are perishable nature of the cheese products and stringent government rules.
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Report Description<br />
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Major trend in the Indian cheese market is the entry of various Indian <strong>and</strong> international br<strong>and</strong>s. As a result<br />
of increasing exposure to the several variety of cheese most customers use processed cheese which is used<br />
in Pizza <strong>and</strong> burgers. Consumption of cheese in India is growing with double digit <strong>and</strong> maximum<br />
consumption of br<strong>and</strong>ed cheese is contributed by metropolitan cities. Companies such as Dabon added<br />
paneer to their product offerings <strong>and</strong> others added tin, cubes, slabs to their portfolio. Due to the increasing<br />
shift of the consumers towards premium variants, rise in milk price <strong>and</strong> inflation there is increase in the unit<br />
prices of the cheese. Gowardhan which is the br<strong>and</strong> of Parag Milk Foods launched new flavours. It extended<br />
its product portfolio by launching product variants such as cheese spreads, cheese powder, cream cheese,<br />
cheese sauce <strong>and</strong> wedges. Parag Milk Foods also launched international flavours such as jalapeno <strong>and</strong><br />
paprika .Gujarat Cooperative Milk <strong>Market</strong>ing Federation sells milk products under the br<strong>and</strong> name Amul<br />
decided to open 1000 more outlets across India <strong>and</strong> also has decided to set up nine manufacturing units in<br />
order to enhance the capacity of prevailing plants. Another trend in the Indian cheese market is shift of<br />
customers towards natural cheese. Innovative marketing activities, technological up gradation <strong>and</strong> research<br />
<strong>and</strong> development in cheese production have opened up new opportunities for growth in the Indian cheese<br />
industry<br />
Some of the major players in the Indian cheese market are Gujarat Cooperative Milk <strong>Market</strong>ing Federation,<br />
Britannia industries, Amul, Britannia Dabur are the leading players. Other players are Verka, N<strong>and</strong>ini, Vijaya<br />
<strong>and</strong> Vadila
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