Consumer behavior - buying, having, and being, 10th ed by Michael R Solomon, 2013

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<strong>Consumer</strong> Behavior
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Page 8: Editorial Director: Sally Yagan Acq
Page 16: viii Contents How We Retrieve Memor
Page 20: x Contents Th e Family 375 The Mode
Page 32: xvi New to This Edition Ch. 7 Ch. 8
Page 36: xviii Preface 132 SECTION 2 Consume
Page 40: xx Preface scrutinizes, criticizes,
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3: Consumers C O N S U M E R B as D
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Gail has some time to kill before h
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CHAPTER 1 Buying, Having, and Being
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Chapter 2 ● Perception Chapter Ob
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46 SECTION 2 Consumers as Individua
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Chapter 3 ● Learning and Memory C
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100 SECTION 2 Consumers as Individu
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Chapter 4 ● Motivation and Global
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Chapter 5 ● The Self Chapter Obje
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Chapter 6 ● Personality and Psych
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in the Marketplace 1: Consumers C O
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Natalie is sorting through today’
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CHAPTER 7 Attitudes and Persuasion
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Richard has had it. There’s only
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CHAPTER 8 Decision Making 297 A pur
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CHAPTER 8 Decision Making 299 Exten
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CHAPTER 8 Decision Making 301 This
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CHAPTER 8 Decision Making 303 Need
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CHAPTER 8 Decision Making 305 Searc
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CHAPTER 8 Decision Making 307 Figur
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CHAPTER 8 Decision Making 309 Resea
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CHAPTER 8 Decision Making 311 Minol
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CHAPTER 8 Decision Making 313 This
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CHAPTER 8 Decision Making 315 reluc
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CHAPTER 8 Decision Making 317 disco
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CHAPTER 8 Decision Making 319 that
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CHAPTER 8 Decision Making 321 recom
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CHAPTER 8 Decision Making 323 TABLE
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CHAPTER 8 Decision Making 325 brand
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CHAPTER 8 Decision Making 327 equal
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CHAPTER 8 Decision Making 329 low-l
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CHAPTER 8 Decision Making 331 that
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CHAPTER 8 Decision Making 333 70. R
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Kyle is really psyched. The big day
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CHAPTER 9 Buying and Disposing 337
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Amanda is about as nervous as she c
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CHAPTER 10 Organizational and House
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Marketers need to figure out who ma
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Chapter 11 ● Groups and Social Me
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406 SECTION 4 Consumers and Subcult
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Chapter 12 ● Social Class and Lif
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Chapter 13 ● Subcultures Chapter
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Chapter 14 ● Culture Chapter Obje
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578 Glossary people’s tendency to
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580 Glossary Cultural gatekeepers i
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582 Glossary Frugalistas fashion-co
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584 Glossary Long tail states that
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586 Glossary entertainment consumed
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588 Glossary Social object theory p
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592 Indexes Betts, Dickey, 412 Beve
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594 Indexes Fernandez, Karen V., 36
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596 Indexes Kelly, Tamsin, 363 Kelm
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598 Indexes Oakes, William F., 87 O
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600 Indexes Solomon, Michael R., 8,
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602 Indexes American Marketing Asso
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604 Indexes Gowalla, 339 Goya Foods
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606 Indexes Piercing Fans Internati
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608 Indexes Analytical psychology,
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610 Indexes Etic perspective, 149 E
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612 Indexes Motivation (Continued)
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614 Indexes Social object theory, 4
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Consumer behavior - buying, having, and being, 10th ed by Michael R Solomon, 2013

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