GTNF 2016 C. Russell
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What changes are PHE trying to effect?<br />
1. Increased acceptability of e-cigarettes to smokers.<br />
2. Reduced misperceptions of the absolute and<br />
relative harmfulness of e-cigarettes; increasing<br />
prevalence of evidence-based perceptions of<br />
harmfulness.<br />
3. Increased displacement of cigarette smoking by e-<br />
cigarette use.<br />
4. Increased ‘use as intended’, reduced adverse<br />
events stemming from user error.<br />
*FDA does not specify these changes as targets, let<br />
alone priorities.
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