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[THEMEFUSE] The Need For Site Speed
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INTRODUCTION<br />
WHYYOUNEEDIT<br />
Thise-bookonsitespeedoptimizationgivesyouthemostuseful<br />
informationaboutthekeyelementsthatslow downyourwebsite.<br />
Thisisastep-by-stepguidewithspeciicactions<br />
thatyoushouldundertake(includingtheessential<br />
twosteps:enablingcompressionandleveraging<br />
browsercaching)inordertoreduceyourwebsite’sloadingtime.<br />
Stilnotconvincedthatyourwebsite’sspeedrealy<br />
maters?Takealookatthesehighlightsfrom the<br />
sitespeedresearchperformedbyAberdeen<br />
Group:<br />
7% Lossinconversions<br />
Whatdoyoudowhenyougoshoppingandare<br />
readytocheckout?Exactly,youchoosethecounter<br />
thathasonlyafewpeoplewaitinginline.Why?<br />
1SECOND<br />
DELAYOR<br />
MORE<br />
11% Fewerpagereviews<br />
16% Decreaseincustomersatisfaction<br />
Becauseyoudon’twanttowait.Peopledon’tlike<br />
towastetheirtimewaiting.<br />
40%<br />
Wilabandonthewebpage<br />
IfIfyourcustomersarewaitingtoolongforyour<br />
websitetoload,theywilchoosethenextcounter<br />
–yourcompetitor’sfasterwebsite.<br />
47%<br />
44%<br />
Wildevelopanegativeimage<br />
ofthecompany<br />
Expectawebpagetoloadintwo<br />
secondsorless<br />
Canyouafordtoloseyourclientsbecauseyour<br />
sitemoveslikeaturtle?I’m sureyoucan’t.But<br />
mostlikelyyouarealreadypayingforthismistake.<br />
52%<br />
Ofonlineshopperssayquickpageloadsare<br />
importantfortheirloyaltytoasite<br />
79%<br />
Wilnotreturntowebsitesthattook<br />
longerthan4secondstoload<br />
2
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