Jurong Point Information Memorandum_(280x320mm)_latestV1_final-4 (6 Oct)
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MALL POSITION AND TARGET MARKET<br />
The mall attracts an average of 6 million visits a month or close<br />
to 72 million a year, probably the highest among Singapore<br />
malls.<br />
Targeted at heartlanders, it is positioned as the biggest mass<br />
mall in the western quadrant.<br />
The number of vehicular traffic per month exceeds 200,000<br />
and this translates to a passenger count of 600,000 8 which<br />
represents about 10% of total shopper visits.<br />
Over the years, the mall has effectively and successfully engaged<br />
the community with a host of campaigns and a variety of civic<br />
public relations events that have yielded intangible results.<br />
The mall has won several awards and accolades and these<br />
include the Top 3 Best Shopping Centre (Suburban) by AsiaOne<br />
People’s Choice Awards for 3 consecutive years (2014-2016)<br />
and Service Excellence Award (2016) to name a few.<br />
8 Assuming 3 passengers in each car 21
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