How to Spend your Marketing Budget and get Results

price that the bottle was sold at was higher than usual, however as it was not
seen as too outrageously priced and individuals were willing to pay the extra.
Coca Cola even picked up seven awards at the Cannes Lions Festival for this
brilliant guerrilla marketing strategy. With all the new technology these days
almost anything is possible and personalising products does not require you to
reinvent your packaging costing an arm and a leg.
Did you see the personalised Nutella over Christmas, it was such a hit there was a
queue a mile long at Myer Emporium Giftorium. All they did was to print out
stickers with the personalised names, stick it over a normal tub and hey presto! I
bet you that didn’t break the bank and drove sales through the roof. I’ll be looking
forward to seeing those results.
2. Touch it, Feel it, Smell it
Guerrilla marketing is super effective as it captures consumer’s attention by
creating a deeper emotional connection. It makes the brand or product more
memorable by encouraging consumers to seek out the product and play with it.
Allocating a reasonable portion of your marketing budget to place the actual
product in the customer’s hands will definitely go a long way, it has been proven
consumers are more likely to increase their purchase behavior if they are able to
touch and feel the product.
Developing a guerrilla marketing campaign, which includes elements that
consumers are able to experience through some or all of their senses will give
them the opportunity to imagine how they will be able to use the product in their
daily lives.
To prove the point here are some results;
98% of people who took an EventTrack survey expressed that they would be more
likely to purchase a product, which was marketed through an experiential process
or brand experience.