Welcome Packet

Step #4–Advertise
So you have your marketing plan. You registered. You submitted your forms. Now comes the advertising.
Advertising comes in many shapes and sizes. Brain to Books provides all graphics and we have a wide
range of graphics to choose from based on styles, sizes, and genres. All you need to do is select the
graphics you need and post it on your social media and site.
This step is mandatory! If you are a registered author, it is required that you advertise. Our goal is to bring
in 100 readers per author. If you don’t have 100 readers, that’s okay. Bring what you have. If you have
more than 100 readers in your platform, your goal is to hit 100. We have a lot of tactics to help motivate
readers to join. Here are some ideas for advertising, we’ll let you know what is mandatory and when.
All advertising is mandatory from February through the CyCon in April 2016.
Website Banners: Post a banner with a link on your blog/website.
Write an article about the CyCon.
Notify your subscribers through your newsletters.
Twitter: Change your header. Post and pin a tweet.
Facebook: Change your header. Post and pin a graphic. Share the event on your timeline and/or a
page you manage.
Google+: Change your header. Post and pin a graphic. Create and share the event on your
timeline.
Goodreads: Post a graphic on your profile page. Create and share the event to your followers.
Share the event with any groups you manage.
Share the event with any groups you are a member in.
Contests: Host a contest/giveaway to generate buzz.
Word of mouth: Tell people about it. Tell readers. Tell authors. Share the news. Many just
haven’t heard of it yet.
Support the Thunderclaps! (See Step #5)
Graphics are available here on Facebook. You will have to join the group before you can access the
photos.