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ou'Ye a Wr'eealth M We Managger and their assets ... - The Wealth Net

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invest in talent with the appointment of Kieron<br />

Launder as chief investment officer for the private<br />

bank in London. Also our move to adopting a risk<br />

budgeting approach to asset allocation post 2008<br />

has resulted in more high conviction views being<br />

expressed in client portfolios leading to superior<br />

results.”<br />

Does size matter?<br />

Once again boutique firms <strong>and</strong> smaller<br />

organisations dominated the PAM Awards. This<br />

year only two global banks were amongst the<br />

winners – JP Morgan Private Bank <strong>and</strong> Citi<br />

Private Bank.<br />

“<strong>We</strong> take a comprehensive approach, looking<br />

across clients' balance sheets <strong>and</strong> entire estate with<br />

a long-term perspective to best position them for<br />

the future,” said Olivier de Givenchy, head of JP<br />

Morgan Private Bank UK <strong>and</strong> Irel<strong>and</strong>. “I believe<br />

our integrated team model, expertise within the<br />

UHNW segment, depth of resource <strong>and</strong> overall<br />

capabilities are unrivalled in the market place today.<br />

Our approach is based on our credibility as an<br />

institution, the quality of our staff <strong>and</strong> as J.<br />

Pierpont Morgan said, ‘doing only first-class<br />

business in a first-class way,’ <strong>and</strong> I believe this is<br />

why we won the PAM Award for Total <strong>We</strong>alth<br />

Solutions Provider-UHNW.”<br />

David Poole, head of Citi Private Bank in the<br />

UK, said that he felt being part of a large banking<br />

organisation was one of the reasons behind<br />

winning the Client Service Quality – UHNW<br />

Award.<br />

Mr Poole said that the private bank only focused<br />

on extremely wealthy clients, who were “quasiinstitutional”<br />

in <strong>their</strong> needs.<br />

“Being part of a large global bank allows us to<br />

provide a completely comprehensive offering to<br />

larger <strong>and</strong> often multi-jurisdictional clients,” he<br />

explained.<br />

Extremely wealthy clients often do not<br />

differentiate between <strong>their</strong> business <strong>and</strong> private<br />

wealth, with many having wealth created <strong>and</strong> tied<br />

up in <strong>their</strong> businesses. Mr Poole said many looked<br />

for a bank that saw <strong>their</strong> needs as a whole <strong>and</strong><br />

could serve them all, from business to personal <strong>and</strong><br />

philanthropic.<br />

He added the difficulty that large organisations,<br />

such as Citi, face is keeping a global service, but<br />

stopping it becoming impersonal. To this end, Citi<br />

private bankers have between 10 <strong>and</strong> 20 clients<br />

each. A ratio which Mr Poole said means a banker<br />

can, if needed, contact all <strong>their</strong> clients in one day –<br />

as they did during the financial crisis in 2008. In<br />

fact, Mr Poole singled out this ratio as the key<br />

factor behind the bank’s PAM Awards success.<br />

Boutique successes<br />

Three boutique firms became first time winners<br />

this year, namely Cheviot Asset Management,<br />

Vestra <strong>We</strong>alth <strong>and</strong> Taylor Young Investment<br />

Management. <strong>The</strong>y won the Investment<br />

Performance – Defensive Portfolios, Investment<br />

Performance – Growth Portfolios <strong>and</strong> Investment<br />

Performance-High Growth Portfolios respectively.<br />

<strong>The</strong> PAM Judges also identified Signature, a<br />

small Bristol-based investment management firm<br />

for the overall quality of all <strong>their</strong> investment<br />

performance entries, although they failed to make<br />

the Finalists short-list.<br />

Peter Thomson, chief executive of Taylor Young,<br />

said that the thematic approach the firm takes to<br />

investing was behind its victory in the Investment<br />

Performance – High Growth Portfolios category.<br />

“<strong>We</strong> are concentrated on what are the drivers <strong>and</strong><br />

enablers of future change,” he explained. “What is<br />

going to make a positive different to asset prices?<br />

<strong>We</strong> always have a pipeline of new ideas <strong>and</strong> refresh<br />

when necessary.”<br />

Once a theme has been selected investments are<br />

picked that are most likely to benefit from the<br />

trend. Mr Thomson described the approach as<br />

mixing the best of a top down approach with the<br />

best of a bottom up approach.<br />

<strong>The</strong> firm is a long term investor in stocks that it<br />

thinks will benefit from the trends it highlights.<br />

<strong>The</strong> stocks tend to be the mid to small cap sectors.<br />

He said these areas suited the approach best, if you<br />

can hold the investment <strong>and</strong> not have the liquidity<br />

issues a larger investment firm may have.<br />

He added that whilst this approach is used across<br />

all levels of risk, it is in the high growth area that it<br />

has the largest impact on returns.<br />

David Scott, managing partner of Vestra <strong>We</strong>alth,<br />

also believes being a boutique helped the firm win<br />

the Investment Performance – Growth Portfolios<br />

Award.<br />

“Our investment philosophy is not concerned<br />

with hugging a benchmark,” he said. “So, if we<br />

believe an investment is not good we will have no<br />

exposure, for instance in the period covered by the<br />

Award we didn’t favour Japan. All a larger<br />

the winners<br />

www.pamonline.com PAM Awards 2012<br />

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