conference
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BRUSH UP YOUR NETWORKING<br />
SKILLS BEFOREHAND<br />
Conferences are equally about who you meet and what you learn. Treat a <strong>conference</strong> the same as you<br />
would any networking event. Make the effort to mingle and meet new people. Sit at a different table each<br />
session and make a point of introducing yourself to people at your table. It will help them remember your<br />
name if you also give them your business card and it maximizes the chance of receiving one in return.<br />
As with any ‘marketing’ event, talk less, listen more. Ask questions, be curious and humble – you will<br />
be surprised what you can learn. Tend to gravitate towards smart people who operate in areas<br />
where you don’t compete. Use <strong>conference</strong>s to build a great network of colleagues who are prepared to<br />
share information rather than the sales spin your direct competitors will give you.<br />
The key to overcoming this feeling is to reframe your thinking. Everyone who attends the <strong>conference</strong><br />
has the same aim – to meet contacts who are useful to their business and to learn.
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