Warning website design trends to reconsider
Like clothes, hair styles and makeup, website design trends come and go. While some trends are determined by necessity such as Google algorithm updates, others are just general shifts. Think carefully before blindly following the latest website design trends…it may not be right for your target audience, your brand or your business. Websites that are built purely on the latest trends will very quickly date and the need to update and redesign will arrive very fast, leading to a larger investment over time, in effort, money and time.
Like clothes, hair styles and makeup, website design trends come and go. While some trends are determined by necessity such as Google algorithm updates, others are just general shifts. Think carefully before blindly following the latest website design trends…it may not be right for your target audience, your brand or your business. Websites that are built purely on the latest trends will very quickly date and the need to update and redesign will arrive very fast, leading to a larger investment over time, in effort, money and time.
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<strong>Warning</strong>: Website Design Trends To Reconsider<br />
Enter, the Hamburger Menu and it’s not only for mobile versions of <strong>website</strong>s either, they<br />
have moved in<strong>to</strong> desk<strong>to</strong>p versions <strong>to</strong>o.<br />
We understand the appeal – it makes the <strong>website</strong> sleek, clean, clear and visi<strong>to</strong>rs are<br />
already familiar with it but it doesn’t work for all <strong>website</strong>s and can impede<br />
discoverability.<br />
Forcing users <strong>to</strong> open the Hamburger navigation menu may, in fact, create unnecessary<br />
friction as it essentially hides <strong>to</strong>pics and items. This may not be a great option for<br />
ecommerce and news <strong>website</strong>s.<br />
“Even if the global navigation is difficult <strong>to</strong> <strong>design</strong> and hard <strong>to</strong> maintain, most sites will<br />
still be better off showing <strong>to</strong>p-level categories <strong>to</strong> users right away. It’s simply one of the<br />
most effective ways of helping users quickly understand what the site is about.” – Jennifer<br />
Cardello & Kathryn Whiten<strong>to</strong>n
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