TRUMP
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<strong>TRUMP</strong><br />
BRAND BOOK<br />
A PARODY OF DONALD <strong>TRUMP</strong><br />
Brand Book:<br />
A Brand Book (also commonly referred to as a<br />
“brand guidelines,” “brand standards,” or a “style<br />
guide”) is essentially a set of rules that explain how<br />
your brand works. These guidelines typically include<br />
basic information such as: - An overview of your<br />
brand's history, vision, personality and key values.*<br />
*wikipedia
How to live the brand<br />
Find out where it’s from.<br />
Send it back.<br />
Build a wall.<br />
<strong>TRUMP</strong><br />
BRAND BOOK
Our brand story<br />
We have to say a lot of people have been asking this question.<br />
No, really. A lot of people look at us and they say, “What is your<br />
brand all about”? And we tell them look, we know what our<br />
brand is about. We’ve had almost eight years of the worst kind<br />
of branding you can imagine. What a disaster! Oh my god, We<br />
can’t believe it. The kerning and the colours. Its terrible. Its just<br />
terrible. Look, if you want to know what our brand story is... do<br />
you want to know what our brand story is? We’ll tell you.<br />
First of all our brand story, by the way we love our brand story.<br />
It’s probably our favorite brand story of all time, no it is our<br />
favorite brand story. You know what, it’s probably more like<br />
our brand story but with a lot of walls built around it. A lot. If<br />
we’re being honest, like, if we’re being really honest. We like<br />
walls. Not Mexicans though, now they’re a brand that we don’t<br />
like. Though, we probably shouldn’t say that. They’re nice guys<br />
but they’re like, “Trump is a huge threat”, on and on, like that.<br />
You know what we mean? We don’t know. We mean, you know.<br />
So, we have all these brand stories and we can have beginnings<br />
of the story and ends. MIDDLES even. Did you know that? We<br />
can write stories all the time, they don’t tell you that, and we’ll<br />
tell you, no one is better at the writing of stories than us. You<br />
wouldn’t believe it. That we can tell you. So, we’re gonna be the<br />
best on brand stories, believe us. OK?<br />
<strong>TRUMP</strong><br />
BRAND BOOK
Brand values<br />
Make America Great Again<br />
Get the bad hombrés out, send all the muslims back. Repeal Obama Care.<br />
Shake the establishment<br />
Antagonise anyone in power and threaten two-and-a-bit centuries worth of democracy.<br />
Appeal to the disenfranchised<br />
Exploit those who know no better.<br />
Be Smart<br />
Back yourself and only pay taxes if you absolutely have to.<br />
<strong>TRUMP</strong><br />
BRAND BOOK
Our brand promise<br />
S<br />
E<br />
X<br />
I<br />
S<br />
T<br />
L<br />
I<br />
A<br />
R<br />
Stamina<br />
Exceptional<br />
Excellence<br />
Inspired<br />
Scandals Service<br />
Traditional<br />
Loyalty<br />
Intelligence<br />
Accountability<br />
Racism Repetition<br />
<strong>TRUMP</strong><br />
BRAND BOOK
Our logo<br />
Colour<br />
The logo should only ever be used in white, never black.<br />
If the background happens to be white then still use the logo<br />
in white, the more white the better.<br />
Spacing<br />
The spacing around the edge of the logo should be as far<br />
away from Mexicans as possible, if required a wall should be<br />
between the logo and said Mexicans.<br />
TRU<br />
Our representation of truth, something we have great<br />
experience in sticking to, unless it’s harmful to our image.<br />
M<br />
Manly, our ability to be better than women.<br />
P<br />
Powerful, like a man.<br />
<strong>TRUMP</strong><br />
BRAND BOOK
Brand language<br />
1. Only speak the truth<br />
Unless it’s used against us, in which case deny all plausibility<br />
regardless of how many statistics are thrown against us.<br />
2. Avoid familiarity<br />
Use the term “Trump”.<br />
Don’t use the over-familiarised “Donald Trump”.<br />
If only because it anagrams to “Damp Old Runt”.<br />
3. Use this year’s legend<br />
Following the original “We Mexican and Mexiwill” and the<br />
ever popular “Strong not Sassy” this year we will be moving<br />
forward with “We Men, not Women”.<br />
<strong>TRUMP</strong><br />
BRAND BOOK
Brand language<br />
Used approved vocabulary<br />
The words we use must always be herculean, undeviating and braggadocious.<br />
Trump is<br />
Trump is not<br />
Selective - Racist<br />
Challenging - Abusive<br />
Naturally Glowing - Fake Tanned<br />
A Masculinist - Sexist<br />
Windswept and Interesting - Wearing a Wig<br />
Phrase bank<br />
Where applicable use terms from our phrase bank.<br />
“To tell the truth”<br />
“No one really knows”<br />
“Believe me”<br />
“Many people are saying”<br />
“I don’t know, but that is what people<br />
are telling me”<br />
“But think about this”<br />
“YUGE” (not to be mistaken for “Huge”)<br />
“Let me tell you”<br />
“WRONG”<br />
<strong>TRUMP</strong><br />
BRAND BOOK
Brand imagery<br />
Colour<br />
Our primary brand colour is Pure White, the colour we will<br />
use to make America great again<br />
Where absolutely essential replace our Pure White with light<br />
yellow, the colour of potential presidential hair, similar to<br />
repunzal but stronger, not a woman, and paid properly.<br />
White 000 C<br />
Pantone 122 C<br />
Pure White<br />
Such a nasty<br />
womanly colour<br />
Bad Hombré<br />
Almost white<br />
Our font is<br />
Eagle Bold and<br />
Open Sans<br />
Because what says “American” more than a Bald Eagle<br />
Pantone 433 C<br />
Too womanly<br />
Not white enough<br />
Manly<br />
<strong>TRUMP</strong><br />
BRAND BOOK
Brand imagery<br />
Correct use of iconography<br />
Our brand device should always be stuck down correctly<br />
to ensure it does not fly away.<br />
<strong>TRUMP</strong><br />
BRAND BOOK
Our brand essence<br />
How we work<br />
We take advantage and have a very hands on approach.<br />
The larger our clients assets are, the more hands on we<br />
should aim to be, we exploit our fame and celebrity to<br />
maximum effect.<br />
We are aiming for the jackpot. We can use our celebrity and<br />
fame to get there. But be sensitive - don’t just grab at it if<br />
anyone is looking. Remember America is built on greatness.<br />
We want to make America great again. That takes sweat and<br />
hard work which this is all built on.<br />
Jackpot<br />
Sensitive<br />
Greatness<br />
Sweat<br />
<strong>TRUMP</strong><br />
BRAND BOOK
<strong>TRUMP</strong><br />
BRAND BOOK<br />
Like this page, our supporters<br />
are 92% white
Our brand assets<br />
Obligatory Venn diagram<br />
Truth<br />
Misleading<br />
Trump<br />
Selective<br />
Values<br />
Politics<br />
Hearsay<br />
<strong>TRUMP</strong><br />
BRAND BOOK
<strong>TRUMP</strong><br />
BRAND BOOK<br />
A PARODY OF DONALD <strong>TRUMP</strong><br />
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0121 296 5275<br />
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Birmingham, B3 1DW<br />
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London, W1W 7FA<br />
Email:<br />
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