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ACU_November 2016 Final Draft

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FEATURE<br />

Automation will<br />

transform Middle East's<br />

packaging industry<br />

Food manufacturers are moving into ready meals, pre-packed<br />

ingredients, fruits and vegetables similar to Western trends<br />

DUBAI: With convenience, ease of<br />

production and reduced costs<br />

dictating the future of the food<br />

industry, more manufacturers will opt<br />

for sophisticated automated solutions<br />

in packaging their products, experts<br />

say.<br />

Exhibitors at Gulfood Manufacturing<br />

—the Middle East's biggest food<br />

manufacturing, processing and<br />

packaging, logistics and materials<br />

handling exhibition—which ran from<br />

<strong>November</strong> 7-9 at Dubai World Trade<br />

Center—said the demand for more<br />

automated food packaging will likely<br />

double in the next five years.<br />

UAE-based Al Thika Packaging says<br />

that's because the food processing<br />

sector strives to become more<br />

competitive in response to increasing<br />

consumer demand for convenient<br />

products.<br />

“Automated solutions are being sought<br />

as companies try to reduce overhead<br />

labor costs and keep up with global<br />

supply trends,” said Tim Ansell, Al<br />

Thika's Sales Director. “International<br />

trends in food products are coming to<br />

market much quicker in the UAE as<br />

people see through social media what<br />

is being offered elsewhere – it's<br />

prompted this market to react faster to<br />

global trends.<br />

“Food manufacturers are moving into<br />

ready meals, pre-packed ingredients<br />

and fruits and vegetables—we are<br />

following Western trends. The growth<br />

over the past six to seven years has not<br />

let up and, put simply, there is a desire<br />

to implement new technology; the<br />

regional industry is more open to<br />

innovation.”<br />

High-end automation now represents<br />

20 percent of Al Thika's sales with<br />

Ansell predicting that number to<br />

double within five years.

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