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FEATURE<br />
Automation will<br />
transform Middle East's<br />
packaging industry<br />
Food manufacturers are moving into ready meals, pre-packed<br />
ingredients, fruits and vegetables similar to Western trends<br />
DUBAI: With convenience, ease of<br />
production and reduced costs<br />
dictating the future of the food<br />
industry, more manufacturers will opt<br />
for sophisticated automated solutions<br />
in packaging their products, experts<br />
say.<br />
Exhibitors at Gulfood Manufacturing<br />
—the Middle East's biggest food<br />
manufacturing, processing and<br />
packaging, logistics and materials<br />
handling exhibition—which ran from<br />
<strong>November</strong> 7-9 at Dubai World Trade<br />
Center—said the demand for more<br />
automated food packaging will likely<br />
double in the next five years.<br />
UAE-based Al Thika Packaging says<br />
that's because the food processing<br />
sector strives to become more<br />
competitive in response to increasing<br />
consumer demand for convenient<br />
products.<br />
“Automated solutions are being sought<br />
as companies try to reduce overhead<br />
labor costs and keep up with global<br />
supply trends,” said Tim Ansell, Al<br />
Thika's Sales Director. “International<br />
trends in food products are coming to<br />
market much quicker in the UAE as<br />
people see through social media what<br />
is being offered elsewhere – it's<br />
prompted this market to react faster to<br />
global trends.<br />
“Food manufacturers are moving into<br />
ready meals, pre-packed ingredients<br />
and fruits and vegetables—we are<br />
following Western trends. The growth<br />
over the past six to seven years has not<br />
let up and, put simply, there is a desire<br />
to implement new technology; the<br />
regional industry is more open to<br />
innovation.”<br />
High-end automation now represents<br />
20 percent of Al Thika's sales with<br />
Ansell predicting that number to<br />
double within five years.