271_AF_SomethingDifferent_CS_WEB
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THE AUTUMN FAIR SOLUTION<br />
Something Different Wholesale trialed Autumn Fair in 2015<br />
and were impressed with the results. In 2016, the company<br />
significantly increased the size of its stand and used a new design<br />
to increase the number of products on display.<br />
A full pre-show marketing programme was launched in<br />
conjunction with Autumn Fair involving colour advertising in<br />
the show catalogue, a sponsorship deal with the Little Black<br />
Book, as well as an email and tele-sales campaign inviting all<br />
customers and prospects to the stand. In addition, the company<br />
had two products nominated for ‘Gift of the Year’ and these<br />
were showcased on the stand and acted as an additional<br />
attraction and opportunity to start a conversation with<br />
passers-by. The badges of all stand visitors were scanned<br />
using the Autumn Fair application and logged on a database<br />
for post-show follow-up.<br />
BENEFITS<br />
With the timing being perfect for the Christmas market, Autumn<br />
Fair has proved to be the show that Something Different Wholesale<br />
can rely on to help it meet its growth targets.<br />
Sales success<br />
• Very positive response to the brand and products<br />
• Orders from all types and size of customers on the stand<br />
Attract new customers<br />
• Showcase wide range of products to inspire new customers<br />
• Highlight commitment to small order next day delivery service<br />
Useful market insight<br />
• Visitor feedback helps identify future new-product opportunities<br />
• Understand trading pressures driving change to smaller, more<br />
frequent order patterns<br />
RESULTS<br />
JJ<br />
100% increase in sales over 2015<br />
JJ<br />
JJ<br />
JJ<br />
Strong return-on-investment<br />
Positive interest from major online companies<br />
Increased brand awareness<br />
“ We have already re-booked for 2017<br />
because we are building a strong<br />
brand presence at the show and view<br />
it as an effective way to grow sales.”<br />
for more information about Autumn Fair,<br />
visit www.autumnfair.com<br />
for more information about Something Different Wholesale,<br />
visit www.somethingdifferentwholesale.co.uk<br />
JANE WALLACE JONES<br />
CEO<br />
SOMETHING DIFFERENT WHOLESALE
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