TRUMP

Donald-Trump-Brand-Book

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Our brand promise

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E

X

I

S

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A

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Stamina

Exceptional

Excellence

Inspired

Scandals Service

Traditional

Loyalty

Intelligence

Accountability

Racism Repetition

TRUMP

BRAND BOOK

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Brand values Make America Great Again Get the bad hombrés out, send all the muslims back. Repeal Obama Care. Shake the establishment Antagonise anyone in power and threaten two-and-a-bit centuries worth of democracy. Appeal to the disenfranchised Exploit those who know no better. Be Smart Back yourself and only pay taxes if you absolutely have to. TRUMP BRAND BOOK

Our brand promise S E X I S T L I A R Stamina Exceptional Excellence Inspired Scandals Service Traditional Loyalty Intelligence Accountability Racism Repetition TRUMP BRAND BOOK

Page 1 and 2: TRUMP BRAND BOOK A PARODY OF DONALD
Page 3: Our brand story We have to say a lo
Page 7 and 8: Brand language 1. Only speak the tr
Page 9 and 10: Brand imagery Colour Our primary br
Page 11 and 12: Our brand essence How we work We ta
Page 13 and 14: Our brand assets Obligatory Venn di

TRUMP

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