SURVEY

TV Everywhere
TV everywhere
Half of all Digital TV Europe Industry Survey respondents (50.9%) agree
that TV everywhere is a very important element of pay TV operators’
services – about equal in importance to other enhanced TV services
such as catch-up TV, DVR, subscription and transactional video-ondemand
and second-screen apps (fig. 28). This compares to a miniscule
0.6% who say that TV everywhere is “not particularly useful or important”
1
within a pay TV operator’s range of services.
The remaining respondents are roughly evenly divided on whether
TV everywhere is the most important thing that a pay TV operator can
offer or something of limited value. Some 25.6% say that TV everywhere 2
is the ‘single most important enhanced TV service’ and is vital to
ensuring subscriber loyalty and providing a customer experience equal
to that of rival offerings. A similar portion, 22.9%, say that TV everywhere
Fig. 28
0.6%
3
4
Fig. 29. Which of the following devices are the most
important for pay TV operators to reach with TV
services?
71.9%
Set-top boxes
61.6%
Smart TVs
57.1%
iPads
52%
Android tablets
39.9%
28.2%
36.4%
21.2%
5.9%
1%
9.4%
0.8%
6.2%
0.3%
8.1%
S
22.9%
5
47.3%
iPhones
38.1%
14.6%
Which statement best
expresses your view of
the importance of
TV everywhere services
to pay TV operators?
50.9%
6
43.5%
Andriod phones
40.8% 15.1%
0.6%
44%
38.8% 14.2%
3%
Connected TV devices such as HDMI dongles
25.6%
8
27.4%
Other tablets
38.4% 29.8% 4.4%
9
24.1%
44% 28% 3.9%
Games consoles
TV everywhere is the
single most important
enhanced TV service that
pay TV operators can provide
TV everywhere is a very
important element of pay TV
operators’ services, about
equal in importance to other
enhanced TV services
TV everywhere is a useful
element within a pay TV
offering, but is of less
importance than other
enhanced TV services
TV everywhere is not
particularly useful or
important within a pay TV
operator’s range of services
22.6%
Other smartphones
11.3% 35.1% 39.8% 13.8%
Other devices
37.4% 34.2% 5.8%
1
2
Key 1-4
(1 = Very important, 2 = Moderately important
3 = Not very important, 4 = Not at all important)
3
4
1
2
3
4
digitaltveurope.net Digital TV Europe Industry Survey 2016
29