Marketing Mix Optimisation Market
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<strong><strong>Market</strong>ing</strong> <strong>Mix</strong> <strong>Optimisation</strong> <strong>Market</strong><br />
modeling which might restrain the growth of the market. Some of the challenges includes,<br />
unstandardized measurement of the market, lack of transparency in the modeling methods among<br />
others, which makes difficult to narrow down actual predictions.<br />
The global marketing mix modeling market is segmented based on approach for marketing mix modeling<br />
and region. Based on the approach used for marketing mix modeling, the marketing mix modeling market<br />
can be segmented into OLS (Ordinary Least Square) regression approach and Constraint approach.<br />
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Based on the geographic regions, global automotive seating systems marketing market is segmented into<br />
seven key market segments namely North America, Latin America, Western Europe, Eastern Europe, Asia<br />
Pacific, Japan, and Middle East & Africa. The marketing mix modeling being a new concept it is being<br />
adapted globally in the established as well as the emerging markets. The global trend of big<br />
manufacturers and markets shifting the business to Latin America, Asia-Pacific and Eastern Europe<br />
markets to tap the growth opportunities in these markets are fostering the growth of marketing mix<br />
modeling market in the aforementioned regions as well as in the established markets of North American<br />
and Western Europe.<br />
Some of the major players identified in the global marketing mix modeling market includes, Wipro<br />
Limited, Polaris Research, Decision Analyst, Inc., The Nielsen Company, Analytic Partners, Inc., Ninah<br />
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