ZaraAnnual-English2010

Annual Report 2010
the economic and financial markets both home and abroad, we will remain cautious
in our strategic planning. The key areas that we will focus on during 2011 will be the
full and comprehensive renovation project of the rooms and suites at the Grand Hyatt
Amman while continuing the clean production projects initiated in 2009. In addition,
we will continue working on a number of smaller projects throughout our properties
aimed at ensuring their impeccable and efficient operation. Another priority for us will
be to institutionalize the significant role that our Company plays in the development
of the local communities in which it operates. We will continue to assert our leadership
in the tourism industry through active participation in both public and private sector
initiatives aimed at enhancing the tourism industry in Jordan.
None of our achievements over 2010 would have been possible without the
dedication and hard work of our entire team of professionals running our operations
all over Jordan. To these wonderful women and men I extend my deepest thanks and
appreciation for a job well done.
In conclusion, on behalf of the board of directors, I would like to thank all of our
shareholders for their trust and continued support.
“ Our outlook for 2011 remains
optimistic and vigilant at the
same time. We are energized and
inspired by the momentum we
experienced throughout 2010. “
Sabih Taher Masri
Chairman of the Board of Directors
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