PRINT PRODUCT PORTFOLIO

PAGE
76
SECTION N // ARTWORK
Artork Centra an Backing
It is important that artwork is positioned centrally on your layout.
Our pre-press system works by aligning print jobs inwards from the
centre of the page. At pre-press the correct size aperture is filled
with the image on the page, running out from the page centre. If a
proof is off-centre or if the front and back images are placed on a
single layout there is a possibility that only a portion of the job will
appear in the aperture and be printed. (see fig. 1)
ig
Proo
Our normal service does not include proofs. At pre-press we check
that our printing will match the files provided. By dispensing with
the requirement for signed proofs we have greatly improved the
speed and efficiency of our service.
Nevertheless, we recognise that in some circumstances proofs are
desirable and we are pleased to produce these for you, prior to
printing. Please be aware that sending proofs will add time to the
overall turnaround.
We offer three types of proofs: PDF Proofs, Wet Proofs and
Montage Wet Proofs.
PDF Proofs are either sent via email or made available for download
as a ‘normalised PDF’, which is produced from our pre-press system
as an exact representation of what we will print. PDF proofs are
ideal for checking layout and content but are only as accurate as
your monitor calibration with regards to colour.
It is also important that jobs are backed up correctly, with the
orientation of each page being the same. We strongly recommend
printing your own PDF proofs before submitting your designs.
(see fig.2)
ig
Wet Proofs are an exact match to the job which will eventually be
printed, since they are a small run of the finished job on press. We
would always recommend a small run of print (to be used as a wet
proof) prior to any large print run.
Montage Wet Proofs constitute a montage of critical wet proof
elements which can be used for comparing house colours or
individual photographs. This is often a more cost-effective
alternative to ordering a full wet proof.
Making a physical mock-up will highlight potential errors which are
not easy to see on screen. If the sheet holding the reverse image
must be rotated to backup correctly with the front then the file
should be altered.