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A Life Guide magazine featuring business, advice, politics, food, wine, culture, fashion, events, spirituality, and sports.

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WINE ADVICE<br />

MOSCATO MANIA;<br />

PRELUDE TO DELIVERANCE<br />

I will call her Signora Moscato.<br />

“If someone only drinks Moscato, but would like to switch to<br />

a red,” she asked, “what kind of red would make a good transition?”<br />

The question arrived via Facebook Messenger. When I pulled<br />

up a photo of the sender, sure enough, she was young. She had<br />

discovered my wine blog and was asking for advice.<br />

She was in for a big leap.<br />

girlfriends in the same predicament, and yes, they had tried some Pinot Noir, with little<br />

success. They all needed to be re-educated.<br />

Suddenly I was no longer offering casual advice. I was a man with a mission.<br />

I explained to the fair Signora that most wine beginners start with easy drinking whites<br />

or rosé before making a leap into reds, usually light ones. Heavy reds are an acquired<br />

taste and arrive later. Lean white wines with crisp fruit, acidic and food- friendly, also<br />

creep into the repertoire, but later, after the memory of adolescent sweets have faded.<br />

It’s all an evolutionary process.<br />

I first consulted some seasoned veterans at Wine Wizard’s, provoking<br />

numerous smiles and raised eyebrows at Signora Moscato’s<br />

predicament. Before giving her advice I tried to firm up<br />

her spirits. Regardless of your first impressions, I said, stick<br />

with it. She was facing a fundamental re-training of her palate<br />

and it would not be easy.<br />

I remembered my own initial foray into reds, after years of oaky,<br />

buttery California Chardonnay. One episode stood out. A neighbor<br />

with a fully loaded bar and medium sized wine cellar invited<br />

me over. “Have you ever tried Pinot Noir?” he asked. As I sipped<br />

what he offered, I refrained from making a face.<br />

He proudly continued. “Wonderful, isn’t it?”<br />

It wasn’t. Not for a long while.<br />

It took a wine group and multiple tastings of a diversity of reds<br />

to wipe that Chardonnay off my palate and appreciate Pinot<br />

Noir, Cabernet and Syrah. Others followed in due course.<br />

For beginners, I suggested that Signora Moscato try light reds<br />

such as Beaujolais or Pinot Noir. Larry Johansen, owner of Wine<br />

Wizard’s, recommended an Italian wine from Piedmont, Il Gocetto<br />

(varietal: Barchetto) made by Tenuta La Pergola. It was<br />

light and floral, an easy drinker. A good way to initiate Moscato<br />

withdrawal, I figured. I sent her a photo of it.<br />

Signora Moscato replied, and had a surprise in store. It was not<br />

just her that was hooked on Moscato. She had a whole bunch of<br />

Moris Senegor M.D. is a neurosurgeon who has<br />

practiced in San Joaquin County for over twenty-five<br />

years. He is also an author of two books,<br />

Dogmeat; A Memoir of Love and Neurosurgery<br />

in San Francisco, and Appassionata, and Other<br />

Stories of Lovers, Travelers, Dreamers and<br />

Rogues. An avid wine collector who, after decades<br />

of tasting over 800 labels a year, Dr. Senegor<br />

still considers himself a student of wine.<br />

You can follow his wine blog at senegorwine.<br />

blogspot.com.<br />

Some never make it out of easy whites. I have a colleague, a stubborn physician now in<br />

his seventies, who drinks nothing but oaky, buttery Chardonnay. I joke with him that<br />

he is stuck at a teenage level of wine development. Signora Moscato and her fellow<br />

signorina face the same peril.<br />

As I pondered the fate of these young women and how to rescue them from a life of<br />

light frizzante, a question kept popping up in my mind: Why were they hooked on<br />

Moscato? Why not other sweet, easy drinkers?<br />

I soon discovered that Moscato has become iconic within a hip-hop culture where<br />

trends are set by rap stars.<br />

Among many materialistic status symbols, early rappers favored champagne, Moët and<br />

Cristal in particular. Then, in 2006, what’s now known as the Cristal Scandal erupted.<br />

The famous rapper Jay-Z was insulted when the managing director of Louis Roderer,<br />

owner of the Cristal brand, told reporters that he wasn’t thrilled about his flagship<br />

champagne being associated with the hip-hop scene. Jay-z instigated a boycott of Cristal<br />

and it eventually spread to champagne in general.<br />

Since then the hip-hop world and their fans have steadily moved into Moscato. Sweet<br />

and slightly fizzy, and with an alcohol content roughly similar to beer, Moscato is no<br />

champagne. Its bubbles come from storage in pressurized steel tanks, rather than<br />

methode champenoise. It is an easy drinker that can captivate novice palates, especially<br />

those who listen to such lines as “glass of Moscato for the girl who’s a student and<br />

her friend who’s a model,” from “Do It Now,” by the rapper Drake.<br />

I proposed Signora Moscato that we chronicle her journey away from flimsy fizz and<br />

into stately still. Those of her friends too. She agreed.<br />

Stay tuned.<br />

44 KARIMA | NOVEMBER 2016<br />

NOVEMBER 2016 | KARIMA 45

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