MARKETING TRUTH OR MARKETING HYPE?

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REFERENCES 1. Percolate, The Hidden Cost of Marketing, 2016. 2. McKinsey, The state of global media spending, 2015. 3. Forrester, Predictions 2016: Media’s Unbundling Accelerates, 2015. 4. Forrester, Programmatic Transforms Digital Media Buying, 2016. 5. Ad Age, Programmatic Pays Off Big for P&G, but Obstacles Loom, 2016. 6. Forrester Consulting, The Total Economic Impact of Beckon, 2016. 7. McKinsey and The CMO Survey Study in Harvard Business Review, Quantifying the Impact of Marketing Analytics, 2015. 8. Gartner, Gartner for Marketing Leaders Research Survey Results, 2015 18 WWW.BECKON.COM HELLO@BECKON.COM
ABOUT BECKON To grow your brand, you need integrated, unbiased data and insights you can trust. You need Beckon, The Source of Truth for Marketing. Beckon’s rock-solid data management and real-time marketing intelligence power better, faster decisions that let you do more with every marketing dollar. LET’S TALK Want to unlock your marketing data, to unlock insight, to unlock growth? Get in touch at hello@beckon.com—we’d love to connect. 19 WWW.BECKON.COM HELLO@BECKON.COM
Page 1 and 2: MARKETING TRUTH OR MARKETING HYPE?
Page 3 and 4: Attend any marketing conference, an
Page 5 and 6: DISCUSSION Beckon didn’t analyze
Page 7 and 8: 2 FINDING NO. 2: Non-working media
Page 9 and 10: RECOMMENDATIONS • Review your def
Page 11 and 12: DISCUSSION Why the rapid rise? In a
Page 13 and 14: RECOMMENDATIONS • Every brand sho
Page 15 and 16: DISCUSSION We’d expect this clear
Page 17: MORE TO COME… As The Source of Tr

MARKETING TRUTH OR MARKETING HYPE?

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