Deed Deep Branding EN

deed deep
Branding Manual and concepts
Evolution of iconographic study, concept,
corporate identity and logo applications.

What is deed deep?
A deed deep é especializada em “Upcycling Design” de
produtos através de uma abordagem transversal: social,
ambiental e cultural relevante.

Going deep in the actions
Upcycling is the process of turning waste materials considered useless and
disposable in new materials or products with higher value got that. Avoids
waste of such materials and waste potentially useful making use thereof.
Potentiates the reduction: the consumption of energy, raw materials and
pollution. Finally, and not least, It is a source of value creation and income.

Inspiration
Birds are the perfect example of
harmony with the environment. They
take it your livelihood and housing.
And instead of generating impact as
humans do, they help in maintaining
the environment. To control pests and
insects; the dissemination of seeds
and reforestation. The cardinal bird
was the iconic element chosen for its
magnificence.

Everything changes
We understand by "Up Cycling Design" Development of new products through
Industrial design methodology. Using as raw material: waste and discarded
materials. And Transversal Approach, environmental and cultural relevance, as
a set of features providing the unique identity and nontransferable a particular
product or service.

Actions and reactions
Create products originating from discards, it is a good start. Include actions
provide human evolution throughout the production process, and transmit
these values to younger generations is where being the greatness of all that.
Knowing that a small action, like harvesting a part of nature and transforms
it through a chain of linked processes by persons who will benefit from it, it
is to have some control of a wide reaction.

Building the nest
In many ways, either as the “john's clay”,
Brazilian bird that builds its nest collecting clay,
or as other gathering grass or sticks to such
construction, many birds have the ability to recreate
from raw materials found in nature. In
this case, its specific use indicates that new
generations are coming, and their young lives
depend vitally on the ability to handle and
manage the available resources. Even waste.
For the creation of our brand, we consider that
our starting point and it is this factor that we
take a picture that showed the initial action of
this transformation

The point
Brand operations should begin in Central Park in
New York. That leaves the highly exposed mark. The
outstanding volume of people and park visitors.

The challenge
Meet the large volume of people moving through Central Park is
already a big challenge. Offering more than a product, a concept,
at the same time need to have attractive aesthetics and usability
incontestable. In addition to implicitly contain a high conceptual
load of social transformation

Final concept
deed deep is more than environmentally friendly
products, is transforming the physical scope of
materials and within people.
HUMAN RELATIONS:
Create mutual improvement environment.
Recognize the differences and live peacefully
with them.
PROMOTING SOCIAL IMPACT
Commitment to seek ways and means to
integrate the community with the ideals of the
company. Promote individual development of all
social and community groups.
INNOVATION
Encourage the pursuit of new: idealize, perform,
undertake, try again; what has never been done
and its possible risks and benefits.

Applications
To provide stability in various applications, we created a
representative simulation identity. You can also provide
behaves communication icon when used apart from their
full context, and the application the full logo in funds,
materials and various colors.

Standard combinations
These are the two most basic applications
and simple for the brand. It is advisable to
use these combinations for any application
simple and common aspect.

Permitted combinations
Black background 100% to 90%
can be used as the example.
Black background 85% to 50%
should be used as the example.
Black background 45% to 15%
can be used as the example.
Applications B&W can be varied, obeying the limit for its
use: Blank Mark may have bottomed between 45% and
100% black. Brand black may have background from
white to a maximum of 30% black.

Prohibitions
Combinations that were not provided for in manual
will not be considered viable forany publications.
Watermark should be created based on color schemes
provided herein and should be used in essential cases.
Distortions will not be tolerated
in any kinds of applications.
Assemblies nonstandard created or modified to meet
specific formats or diagramming also will not be admitted.

Extra format
The format next door was designed to meet
specific demands required by the craft run
and should be used only under requirements
of the customer. All technical specifications
cited in this material are mandatorily applied
to this format.

COR PRINCIPAL LOGO
COR PRINCIPAL LOGO
21.100.69.10 60.0.69.0
Colors
49.0.9.0 76.34.100.10 9.100.70.0
Within this range of colors you will be Safe to
assemble graphic schemes for any layouts.
41.0.9.0 67.36.100.8 10.87.56.0
SEQUENCE IN C.M.K.K.
28.0.9.0 56.36.85.3 6.84.53.0
27.22.68.1 52023.100.5 0.74.43.0
21.16.42.8 47.30.86.5 0.34.30.0
21.16.42.0 40.0.47.10
7.4.35.3 40.0.47.0
5.0.25.0

Helvetica Rounded
Fonts
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj ...
1! 2@ 3# 4$ 5% ...
Logo font HELVETICA ROUNDED BOLD
Logo font ROBOTO FAMILY layout
Roboto
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj ...
1! 2@ 3# 4$ 5% ...
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj ...
1! 2@ 3# 4$ 5% ...
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj ...
1! 2@ 3# 4$ 5% ...

Branding Manual and Concepts
Evolution of iconographic study, concept, corporate identity and logo applications.
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