Over-The-Top (OTT) Content Market
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<strong>Over</strong>-<strong>The</strong>-<strong>Top</strong> (<strong>OTT</strong>) <strong>Content</strong> <strong>Market</strong><br />
This high value share can be attributed to the availability of high speed internet connectivity, high<br />
penetration of smartphones, high disposable income, and presence of several well-established <strong>OTT</strong><br />
content providers in North America. <strong>The</strong> APEJ <strong>OTT</strong> content market is anticipated to register high Y-o-Y<br />
growth rates throughout the forecast period and this market is projected to be the most attractive<br />
market in the global <strong>OTT</strong> content market in terms of revenue.<br />
Vendor insights<br />
Some of the top companies operating in the global <strong>OTT</strong> content market include Akamai Technologies,<br />
Amazon.com Inc., Apple Inc., Facebook Inc., Google Inc., IBM, LeEco, Limelight Networks, Microsoft<br />
Corporation, and Netflix Inc. Several Indian companies have also entered the <strong>OTT</strong> content market in a big<br />
way. Some of the Indian <strong>OTT</strong> content market players include Star India Pvt. Ltd., Zee Entertainment<br />
Enterprises Ltd., Spuul, Eros International Plc., and Viacom 18 Media Pvt. Ltd. <strong>Top</strong> <strong>OTT</strong> content market<br />
players are developing innovative marketing and distribution channels to enter and rule untapped<br />
markets.<br />
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