You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
It all began with sporting activities in the country<br />
of Brazil, a place with many exotic fruits and diverse<br />
vegetation. The founder of Be Green, Udo Wessel,<br />
had to spend several years in Brazil for business<br />
reasons. This opened up new perspectives for him<br />
with regard to healthy and purely plant-based sports<br />
nutrition.<br />
Vision<br />
a story<br />
No<br />
without<br />
(Udo Wessel, Founder of Be Green)<br />
Driven by the passion for performance in cycling,<br />
he got to know many Brazilian sports and training<br />
partners. The achievements as well as the nutrition<br />
of these Brazilian athletes inspired a new vision<br />
of an ideal, performance-enhancing, and a purely<br />
plant-based and vegan sports food.<br />
Many of the Brazilian athletes live at subsistence level<br />
and have little money for expensive supplements<br />
and sports food. Thus, they often resort to purely natural<br />
raw material.<br />
The extremely good performance of the Brazilian<br />
athletes as well as their meatless diet fueled<br />
the idea of developing a purely plant-based, firstclass<br />
sport food in Germany.<br />
The “Be Green” company<br />
was born…
Change language