IGNITING

28 TH ANNUAL CONFERENCE
JANUARY 10-12, 2017 • SAN DIEGO, CALIFORNIA
BREAKOUT DESCRIPTIONS
SESSION I, JANUARY 11 FROM 1:30 PM – 2:15 PM
• Warrior Mindset, Rob Roy, Chief, US Navy Seals (RET), SOT-G
This presentation focuses on each of our mindsets and how we process
information, do we look for things to happen or do we make them
happen, i.e. it isn’t fate, luck, destiny, or a special pill that impact your
accomplishments. It is mindset! The motivated, resilient, and courageous
mind knows that nothing is easy, but it is willing to work through the
difficult times for successful results. The mindset of a warrior understands
the quality of life is directly related to Belief, Discipline, and Action. Your
thoughts and actions will shape your life.
• Effective Talent Management Strategies in a Challenging Market,
Mark Waschek, Ag1Source
Employees are your most valuable asset, and your ability to attract,
hire, and retain those talented employees is critical to the future of your
business. The combination of low unemployment and retiring Baby-
Boomers is continuing to make hiring a major challenge for all industries
of the U.S. economy, with added challenges due the unique needs of the
agricultural industry. However, there are several unique and effective
strategies that organizations can use to significantly improve their ability
to attract and retain the right people in this competitive market. This
session will give you specific tips and strategies that you can implement
in your own organizations, that are guaranteed to have a positive and
immediate impact on the effectiveness on the recruitment and retention
of your employees, as well as enhance their ability to work together as a
team once they are onboard!
• Regulatory, Legislative and Judicial Updates, Harrison Pittman, Director,
National Ag Law Center
Harrison Pittman will provide an regulatory, legislative, and judicial update
on several agricultural law issues. The updates will discuss the next Farm
Bill, latest updates on the GMO debate (including recent decisions out of
the Ninth Circuit), seed liability, pesticide regulation under the Federal
Insecticide, Fungicide, and Rodenticide Act as well the Endangered Species
Act. The presentation will also discuss the likely impacts of the recent
election cycle on ag policy.
• Managing Grower Credit, Kevin Neis & Jim Howard, John Deere Financial
John Deere Financial will discuss, in a general way, the current state of the
Ag economy. We will also discuss what kind of credit risks that John Deere
Financial is experiencing and any precautions that are being implemented
to mitigate these risks.
• Large Commercial Producer (LCP) Research Project Session Overview,
Dr. Michael Gunderson, Associate Professor, Purdue University
Agribusiness firms have gained insights from the LCP Survey that enhance
their ability to create value for farmer customers.
(Full description under Session II listing)
SESSION II, JANUARY 11 FROM 2:30 PM – 3:15 PM
• Managing Energy, Rob Roy, Chief, US Navy Seals (RET), SOT-G
This presentation focuses on quality as compared to quantity. Managing
Energy teaches individuals to value their time and gives individuals and
teams the fortitude to maintain a front site focus on the mission and what
is most important.
• Conflict Management Training, Larry Gardner, Vice President & Partner, HRD
The session will cover:
• Discuss the definition, causes, and consequences of conflict
• Learn common causes of conflict in the workplace
• Understand common responses to conflict
• Determine your conflict management style and how it impacts outcomes
• Learn effective conflict resolution approaches
• Unforgettable Marketing: How to Build Long-Term Relationships in a Short
Term World, Jared Meyer
Attendees learn how to make themselves truly unforgettable at a time
where many decision makers, customers, clients, buyers and patients may
experience: opportunity overload, information overload, a fear of change,
a lack of desire, poor memory, a lack of urgency and/or the fear of making
long-term commitments.
• Large Commercial Producer (LCP) Research Project Session Overview, Purdue,
Dr. Michael Gunderson, Associate Professor, Purdue University
Agribusiness firms have gained insights from the LCP Survey that enhance
their ability to create value for farmer customers. Particularly, insights
for the largest producers that typically are key accounts that serve as the
foundation of the agribusiness’s revenue generation. Agribusiness firms
have incorporated LCP questions into their proprietary market research
to strengthening understanding of their customer bases. Additionally,
agribusiness firms have viewed this research as a non-biased verification
of that market research. This hour-long session would focus on insight from
the 2013 survey that relate specifically to seed. The session would prioritize
loyalty, information sources, and strategies of producers as it relates to
making purchasing decisions regarding seed. The session would also
include information regarding the development of the 2017 survey and the
priorities related to risk management and procurement. Time for questions
will be reserved to enhance the dialogue.
• Affordable Health Care, Sarah Fotenot
Rapid, ongoing changes in health care have led to confusion and
uncertainty nationwide – the average American is bewildered by the
new laws and regulations. As a nurse, attorney and professional speaker,
Sarah Fontenot is uniquely qualified to bring clarity to this important but
challenging topic.
6 IPSEED.ORG