EasyCare Brand Book

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A company’s identity is defined by its brand. It’s the face of who they are and what they represent; it’s the
afterthought when everything’s been said and done. Like Maya Angelou once said, “People will forget what you
said, people will forget what you did, but people will never forget how you made them feel.”
In support of our core values and in an effort to continuously create engaging experiences, we are determined
put our best foot forward and mirror that in our brand.

If given two different paths,
we always take the more unconventional route.

Together, we open doors to
endless opportunities.
EasyCare provides a full suite of industry-leading F&I
benefits and innovative dealer solutions.
What does it mean to partner with EasyCare?
The ability to reach new, unprecedented heights;
having access to up-and-coming trends and
industry leaders, and being inspired to pave the
way in instrumental ways; disrupting the market with
innovative technology; providing the nation’s leading
driver benefits, with the confidence that we truly
understand today’s customers and their need to drive
toward their passions and dreams.

Protecting What Moves You

Protecting What Moves You

TYPOGRAPHY
Specifications
Typography
Since its inception, typography has played a significant role in advancing
communication, art and architecture. In order to reflect a personal connection, body
movements were even used at one point to intricately create letters to encompass the
human form.
That’s why we take typography so seriously; not just for the purpose of consistency, but
because we believe that the style of the message speaks volumes.
EasyCare Fonts
Gotham Font Family
Black | Bold | Medium | Book | Light | Extra Light | Thin
Proxima Nova Font Family
Black | Bold | Semibold | Regular | Light | Thin
Helvetica Neue Font Family
Bold | Medium | Regular | Light | Thin | Ultra Light