Hillary for America - 2016 Campaign Identity Guidelines
Brand identity system from Hillary Clinton's 2016 campaign. The work of the incomparable Jesse Reed and Michael Bierut of Pentagram. All brand assets within were developed for exclusive use and benefit of Hillary for America. All visual resources are the property of their respective owners. Onward!
Brand identity system from Hillary Clinton's 2016 campaign. The work of the incomparable Jesse Reed and Michael Bierut of Pentagram. All brand assets within were developed for exclusive use and benefit of Hillary for America. All visual resources are the property of their respective owners. Onward!
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<strong>Hillary</strong> Clinton <strong>Identity</strong> guidelines 4 <strong>2016</strong> Presidential campaign<br />
5<br />
Core<br />
symbol<br />
At its core, our symbol represents<br />
the strength of the candidate<br />
and her dedication to ensuring a<br />
better future <strong>for</strong> <strong>America</strong>.<br />
The symbol is based on a<br />
perfect nine-square grid.<br />
The middle squares are<br />
removed from the top and<br />
bottom row, revealing the<br />
H letter<strong>for</strong>m.<br />
The arrow is <strong>for</strong>med by<br />
inserting a 45° arrowhead<br />
that reaches the top and<br />
bottom of the H, adopting<br />
the crossbar as a tail.<br />
The symbol should never<br />
be recreated or altered<br />
from its original artwork.
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