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Labor Education Assistance Program - IATSE Local 8 Philadelphia

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By David Geffner<br />

I caught up with Lauren Selman, 23, founder and CEO<br />

of Reel Green Media, on her cell phone as she was<br />

hurrying to a warehouse in downtown Los Angeles.<br />

Selman’s three-year old company helps integrate<br />

environmentally sustainable practices into the film<br />

and television industry, but on this day Selman was<br />

working with another L.A.-based greening firm,<br />

EcoSet Consulting, whose just-wrapped commercial<br />

client needed Selman’s expertise.<br />

18 Official Bulletin<br />

“The producers said sixty boxes, packed with<br />

props and set dressing, had to be redistributed by 5<br />

P.M. tomorrow or they will end up at the dump,”<br />

she explains breathlessly. “I’ve spent the day calling<br />

all our non-profit partners to arrange for a coordinated<br />

donation at the storage facility in the morning.<br />

In the green world that’s a win-win: EcoSet’s<br />

commercial client doesn’t have to pay for disposal,<br />

and they get a dollar-for-dollar tax write-off for the<br />

charitable donations!”<br />

Victories against the tidal wave of waste and emissions<br />

humanity has rained down on the earth are<br />

what a new breed of eco-proponents like Selman is all<br />

about. And nowhere are her services more essential<br />

than in entertainment, an industry struggling to<br />

reduce its massive carbon footprint. Not that Hollywood<br />

hasn’t “seen green” before; according to Selman,<br />

a former UC Berkeley theatre major, environmental<br />

practices in the film and television business have been<br />

around for several decades thanks to a dedicated core<br />

of below-the-line craftsmen and women.<br />

“The foundation for starting Reel Green Media<br />

came through my conversations with crew-members<br />

who felt the above-the-line community was not supporting<br />

their efforts,” Selman recalls. “I call these people<br />

‘eco-champions’ - costume designers, scenic<br />

artists, property masters, construction coordinators,<br />

etc. - who have passionately fought for conservation<br />

on the sets where they work, often without a mandate<br />

from their employers. That’s changed in the last year<br />

with the creation of sustainability departments at the<br />

major studios. But ‘seeing green’ will always begin<br />

with the crews on the ground - the eco-warriors<br />

intent on making a difference.”<br />

CLEANING UP<br />

The Alliance is filled with brigades of such greeneyed<br />

soldiers, as well as like-minded employers<br />

helping to facilitate sustainability efforts. In some<br />

cases, like on the east and west coasts of Canada, IA<br />

locals are part of broad industry partnerships that<br />

share green information and practices. In other<br />

examples, like with San Francisco’s theatrical<br />

wardrobe workers, safety concerns have driven the<br />

move toward an eco-friendly workplace. <strong>Local</strong> 784<br />

secretary-treasurer Andrea Pelous says Bay Area costumers<br />

were among the first to stop using dangerous<br />

chlorinated hydro carbons (found in dry cleaning<br />

chemicals like picrin), dating back to 1995, when the<br />

IA Wardrobe <strong>Local</strong> introduced a list of non-toxic<br />

cleaning alternatives for their members. “Three<br />

years ago we started a standing health and safety<br />

committee to maintain and update MSDS’s (material<br />

safety data sheets),” Pelous says. “I’ve also been<br />

adding green information to our newsletters, like a<br />

list of Bay Area dry cleaners that use environmentally<br />

friendly cleaning techniques – silicone-based solvents,<br />

liquid CO2 and water – none of which are<br />

petroleum based.”<br />

Pelous is equally green off-stage, keeping no<br />

chemicals in the home where she lives with her 7<br />

and 9-year old daughters - the family of three is so<br />

waste-conscious they produce only one bag of<br />

garbage per month! “We’ve had Monona Rossol<br />

[President/founder of Arts, Crafts and Theater Safety,<br />

Inc., and the Health and Safety Director for <strong>Local</strong> 829<br />

United Scenic Artists], who is an industrial hygienist<br />

and grew up in the theater, speak to our members<br />

about chemical safety in the workplace,” Pelous continues.<br />

“Monona’s book, Stage Fright [Allworth Press,<br />

1986] was the first-ever book devoted just to the<br />

health and safety hazards faced by theater workers.<br />

Here in San Francisco, being safe and being green<br />

have always gone hand-in-hand.”<br />

<strong>Local</strong> 784 wardrobe head Geoffry Craig agrees,<br />

saying his workplace – the San Francisco Opera - is<br />

safer because it’s greener. “Our costume shop and<br />

wardrobe organized their safety committees in<br />

1991,” Craig explains, “and in order to comply with<br />

California state law, safe work practices and procedures<br />

were implemented. We maintain a library of<br />

Fourth Quarter 2009 19

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