Luke Priest Magazine

8. migration from design
evangelism to design
proselytism
Design evangelists advocate for the use of good
design, both in principle and in practice, with
the ultimate goal of converting non-designers
into design-thinkers. They extol the virtues
of design-thinking to the uninitiated, so
that they too might pursue best practices in
their personal and professional lives. While
I’m in full support of design evangelists and
everything they do to further the cause of good
design, I’m afraid that mere advocacy alone
is simply not enough to convert others to the
practice of design thinking. From technology
evangelists to marketing evangelists to sales
evangelists and so forth, too many parallel
industries with conflicting messages exist for
us to truly communicate our message and see
it implemented in the workforce. Even worse,
our message is becoming abstracted, reduced
to bullet points and slide shares, our ideas
included solely for the benefit of others’ SEOs.
Fortunately, there’s a growing trend, online
and off, of designers who are standing up for
themselves and their craft. These designers
are not just advocating, but championing,
the power and elegance of a design oriented
world.
9. age-responsive design
Responsive design is all about
adaptability — restructuring your content to
the respective device of the user. This is only
the first step, though — far more will be done
to truly meet the user where they’re at. Just
as sites are already reformatted to adapt
their layout to a wide range of devices, so too
will they be able to adapt their content and
structure to a wide range of ages.
Online advertising has already been tailoring
its content to the specific interests of the user
for quite some time, and soon sites will be
doing just the same; an 8 year old and an 80
year old don’t read the same books or watch
the same television, so why do they share the
same online experience? Websites should not
be one size fits all. By 2017, an abundance of
metadata will inform age-specific adaptations
on websites:
- Navigation Menus will expand and contract
depending on the perceived competency of
users
- Font-sizes and spacing will naturally increasing
to accommodate the eyesight of the elderly.
- Color schemes will change; the young will
experience more saturated hues; the old
more muted palettes.
10. digital trust design
“Engendering the feeling of trust in a product
is among the chief roles of any good UX
designer.”
Ask any CEO, Marketer, Salesmen or Designer
what the most important factor in a successful
business relationship is and they’ll give you
the same answer: trust. The same is true of a
user’s relationship to a product. Engendering
the feeling of trust in a product is among the
chief roles of any good UX designer. However,
the significance of trust in digital products has
yet to be fully realized.
With growing concerns over security and data,
trust is harder than ever to build and maintain
on the web — the vast majority of Americans
don’t trust the internet whatsoever, presenting
product owners with a glaring dilemma. As
data-breaches jeopardize more and more
product-user relationships, identifying new
channels for establishing trust is critical to
brand differentiation and success.
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