ANALYTICS

iXInsight was built so it can provide feedback across
different, distributed datamarts that is looked at as if it
was a single database. The insights generated can
feedback appropriate alarms, alerts and actions. For
example, if you’re in a revenue assurance department
and use Telarix for rating and billing and you have
iXInsight there’s no reason why the revenue assurance
department can’t use the same data.
Another example would be a wholesaler with a retail arm
selling inbound calls. If one phone dials 10,000 minutes
to a location in one day, it’s clearly a fraud and Insight
would suggest an action of closing that number. Who is
better placed to mitigate and manage these types of
threats than a company that receives your rates and
invoices, manages your policy, reporting and billing?
The business case for big data analytics, much like
security, has a trigger event that unlocks the motivation
to add this functionality. Fraud on the network is a trigger
and, while the interconnect team at a CSP has never
been measured on the content of traffic because their
job is to take in traffic and send it out and make a
margin, they are now being asked to view the content in
order to address the fraud issues in the market.
The CSPs’ trigger event has been the need for better
reporting to prevent fraud but a system to address that
need also enables them to terminate traffic at the right
quality. We sell so much billing and dispute management
and audit capabilities so CSPs can address their
compliance requirements so it’s not a big step to use the
nature and content of that information to create
actionable business insights.
Often the carrier department of a CSP has a limited
budget but they need data and information to address
new opportunities and protect their existing business. I
see Telarix helping them go to other departments such
as marketing and gaining budget for systems that can
help CSPs create new products. Looking at the value
proposition that unlocks helps carrier departments find
the budget for the tools they need in their part of the
business.
iXInsight encapsulates the seven principles of big data
analytics and is able to feed into multiple business and
use cases. CSPs can simply deploy it to access the
benefits of new revenue opportunities while continuing to
secure and protect their operations.
The author, Vic
Bozzo, is senior
vice president of
worldwide sales
and marketing at
Telarix
www.telarix.com
VANILLAPLUS MAGAZINE I SEPTEMBER / OCTOBER 2016
33