EO Sydney Membership Guide 2015

MEMBERSHIP
GUIDE 2015

ENGAGE
THE WORLD
ENGAGE (EN-GEYJ)
choosing to involve oneself in or commit oneself to something
Many of the world’s top business owners choose to engage with
the Entrepreneurs’ Organisation, leading to greater business
success and an enriched personal life. By engaging the world,
we will become stronger as leaders and learn more about
ourselves, our strengths and our passions … therefore finding
our motivation and purpose. Once we do this, we will become
the most influential community of entrepreneurs in the world.
MY BUSINESS, MY FAMILY, MY
COMMUNITY, MYSELF
The Entrepreneurs’ Organisation (EO) – for entrepreneurs only
– is a dynamic, global network of more than 9,500 business
owners in 40 countries. Founded in 1987 by a group of young
entrepreneurs, EO is the catalyst that enables entrepreneurs to
learn and grow from each other, leading to greater business
success and an enriched personal life.

CONTENTS
The Entrepreneurs’ Organisation2
EO Facts At A Glance4
Our Value Proposition6
Chapter Information7
EO Learning 201410
Our Members At A Glance14
EO Membership Benefits22
Strategic Alliance Partners34
EO Membership Information38
Important Information44
EO Chapter Locations46
Notes48
1

THE ENTREPRENEURS’
ORGANISATION
VISION
To build the world’s
most influential community
of entrepreneurs.
MISSION
Engage leading
entrepreneurs
to learn and grow.
PERSONALITY
EO is creative, energetic,
extroverted, sincere, fun
loving, inspired and – at times
– explosively life-loving.
CORE VALUES
BOLDLY GO!
Bet on your own abilities
• Vision orientation
• Belief that dreams can
come true
• Taking risks
• Believing in, and
jumping on, synergistic
opportunities
THIRST FOR LEARNING
Be a student of opportunity
• Finding lessons in every
experience
• Accelerated personal
growth
MAKE A MARK
Leave a legacy
• Being in service to others
• Changing the world
• Determination and
hard work
• Having an impact
TRUST AND RESPECT
Build a safe haven for
learning and growth
• Compassion
• Respect for every person
• Intimacy
• Being there for others
• Authenticity
• ROI gained from building
relationships
COOL
Create, seek out and
celebrate once-in-alifetime
experiences
• Big lifetime experiences
• Blazing your own trail
2

3

EO FACTS
AT A GLANCE
4

US$536
BILLION +
Total sales of all members
worldwide
10,000 +
Total members worldwide
2.4 MILLION +
Total number of workers that
members employ worldwide
144
Total number of chapters
worldwide
48
Number of countries
represented
42
Average member age
US$52.3
MILLION
Average member sales
240
Average member employees
US$4.1MILLION
Median member sales
5

OUR VALUE
PROPOSITION
The Entrepreneurs’ Organisation enriches members’ lives by providing benefits drawn from
three dynamic areas: peer-to-peer learning, once-in-a-lifetime experiences and connections
to experts.
DIRECT
PEER-TO-PEER
LEARNING
ONCE-IN-
A-LIFETIME
EXPERIENCES
CONNECTIONS
TO EXPERTS
Members share the personal
and professional issues
they face in a confidential,
non‐competitive environment.
They learn and grow by
sharing experiences with their
peers, not simply by listening
to advice.
Not only do EO members
attend unique conferences
in cities all over the world,
but they also receive access
to exclusive social events,
behind-the-scenes invitations
and exciting networking
opportunities.
EO members tap into a
network of experts on an
as-needed basis, drawing
from the experience of
others in areas such as
medical treatment, business
advice, life-skills coaching
and more.
6

CHAPTER
INFORMATION
EO SYDNEY – CHAPTER COMMITTEE 2014/15
President
Jamie Warner
+61 403 053 679
jamie@enerds.com.au
Membership Chair
Lauren Fried
+61 433 145 607
lauren@pulsemarketing.com.au
Learning Chair
Simon Micarone
+61 412 627 735
simon@rinsed.net
Integration Chair
Chris Gray
+61 400 806 001
chris@yourempire.com.au
Strategic Alliance Chair
Jo Burston
+61 425 322 505
jburston@jobcapital.com.au
Forum Chair
Flavia Abbate
+61 403 110 479
flavia.abbate@bodybolster.com
Finane Chair
James Taylor
+61 418 600 626
james@ancouriers.com.au
Communications Chair
Lynda Greening
+61 409 003 649
lynda@emeraldmediagroup.com.au
Mentoring Chair
James Hayes
+61 438 106 010
james@ciifm.com
Events Manager
Thérèse Sillars
+61 422 745 238
events@eonetwork.org.au
Chapter Administrator
Jenny Ghobrial
+61 410 755 397
info@eonetwork.org.au
7

CHAPTER
INFORMATION
EO SYDNEY – CHAPTER COMMITTEE 2015/16
President
Flavia Abbate
+61 403 110 479
flavia.abbate@bodybolster.com
Membership Chair
David Hodge
+61 422 969 864
David.Hodge@vitaladdition.com.au
Learning Chair
Simon Micarone
+61 412 627 735
simon@rinsed.net
Integration Chair
Finn Kelly
+61 439 912 275
finn@wealthenhancers.com.au
Strategic Alliance Chair
Jo Burston
+61 425 322 505
jburston@jobcapital.com.au
Forum Chair
James Hayes
+61 438 106 010
james@ciifm.com
Finane Chair
James Taylor
+61 418 600 626
james@ancouriers.com.au
Communications Chair
Lynda Greening
+61 409 003 649
lynda@EmeraldMediaGroup.com.au
Mentoring Chair
Jane Bianchini
+ 61 425 221 504
jane.bianchini@alcami.com
Events Manager
Thérèse Sillars
+61 422 745 238
events@eonetwork.org.au
Chapter Administrator
Jenny Ghobrial
+61 410 755 397
info@eonetwork.org.au
8

9

EO LEARNING
EO offers learning experiences that are once in a lifetime. From one on one conversations with
Kofi Anan to sales strategies with Jack Daly, EO Globally has access to speakers and educators
unlike any other.
EO Sydney has had the pleasure of hosting some of the world’s best presenters. A few from the
past 12 months are as follows:
MEGAN QUINN
Co Founder Net-a-Porter
From modest launch funding, Net-A-Porter went on to become
a fascinating global success story of entrepreneurship, brand
developments, online strategy and unique levels of customer
service. Prior to the establishment of Net-A-Porter, Megan Quinn
built an international career specialising in retailing, advertising
and publishing for the fashion, jewellery, hotel and airline industries
and has held a variety of senior executive board roles including
Harrods. Today, she is a non-executive director of UNICEF
Australia, Specialty Fashion Group and Fitted For Work.
Megan presented her view on the challenges and opportunities
facing Australian businesses today in playing the game of catch up.
PAUL DE GELDER
On February 11th, 2009 while Paul de Gelder was on exercise as
a Navy clearance diver in Sydney Harbour, he was attacked by a
massive bull shark between Garden Island and Mrs Macquarie’s
Chair resulting in the loss of his right leg and right hand. Drawing
on everything his eventful life had taught him, Paul left nothing
to chance in his recovery. He fought through excruciating pain,
smashing challenge after challenge and amazing medical staff
with his will to succeed.
Paul shared with us his inspiring story which took ‘never say die’ to
a whole new level.
10

DR. FIONA WOOD
Fiona is a British born plastic and reconstructive surgeon who
has completely revolutionised the treatment of burns in Australia.
She the Director of the WA Burns Service and consultant plastic
surgeon at Princess Margaret Hospital and Royal Perth Hospital.
Her foundation, The Fiona Wood Foundation, helps assist in the
delivery of scarless healing – in mind, body and spirit, to all injury
survivors and Fiona is well known for her patented invention of
spray –on skin for burn victims.
Fiona has been awarded many industry awards for her contribution
to medical science, including Australian of the Year in 2005.
She has been involved in a number of education and disaster
response programmes, notably her instrumental treatment of
victims of the Bali bombing for which she was awarded an Order
of Australia Medal.
Showing that nothing gets in the way of hard-work determination
and talent, Fiona is putting a solid mark on changing people’ lives
for the better.
MARK MOSES
Mark Moses coaches 26 of the world’s top high growth business
Entrepreneurs and CEO’s. He coaches them on how to dramatically
grow their businesses, implement the most effective strategy and
build accountability systems.
Mark started his first company at age 19 and has successfully
built and sold two companies. He has won Ernst & Young’s
Entrepreneur of the Year award and the Blue Chip Enterprise
award for overcoming adversity. His last company ranked #1
Fastest-Growing Company in Los Angeles as well as #10 on the
Inc. 500 of fastest growing private companies in the U.S.
Mark has also completed 12 full distance Ironman Triathlons
including the Hawaii Ironman World Championship 5 times.
In this full day session, Mark will focus on the five things a
CEO must do to build a hypergrowth company and how to change
your leadership approach to work ON the business instead of IN it.
11

MICHAEL HARTE
(AT the time - CTO for Commonwealth Bank of Australia)
Michael Harte, (previously and at the time Group
Executive, Enterprise Services & Chief Information Officer of
Commonwealth Bank) is a business leader who together with his
team helped to make the Commonwealth Bank of Australia one
of the most respected, customer-focused and technology-leading
banks in the world.
Under Michael’s leadership, the Commonwealth Bank is leading
the industry with its core banking modernisation project; is
delivering world-class platforms; more agile IT infrastructure; and
is innovating across its technology portfolio, from payments to
internet banking and mobile apps.
Michael joined the Group in April 2006 as CIO before leading
the formation of Enterprise Services in October 2008. He has
worked in Europe and the US, and his experience includes stints
with Citibank and PNC Global Investment Servicing.
12

NOTES
13

MEMBER PROFILES
We have an incredible group of over 145 members in our Sydney chapter.
A few of them are profiled below:
FINN KELLY
Business(s): Wealth Enhancers,
WE LOVE NUMBERS, WE Private
Business description: WE LOVE NUMBERS shares with
founders what we know about growing successful companies – to
give them a framework to know and interpret their numbers, to
establish business rhythms and accountabilities, and to learn to
lead toward an epic vision - all within a supportive entrepreneurial
ecosystem.
Wealth Enhancers is a leading wealth creator and has deep
knowledge in working with young professionals, entrepreneurs
and sport and entertainment professionals. WE exists to enable
high performing Gen Y to live a life driven by their values free
of monetary & societal limitations. Our unique ability to combine
goals with strategic financial advice empowers our members to be
free of limiting beliefs and grow into a tall poppy!
Why did you join EO / What has EO done for you/your
business? I joined because I wanted to be around like minded
people who were positive and could share their experiences
with me. EO has given me an amazing group of friends and
entrepreneurs who I respect greatly. It has given me the confidence
to try to expand internationally.
14
BEN CHONG
Business(s): Sydney Seed Fund & Right Click Capital
Business description: Sydney Seed Fund – Sydney Seed Fund
provides investment capital, knowhow and connections to people
who are starting in the early stages of business. We make sure that
they are set up for success. We’re interested in businesses with
some sort of team and a little more than a prototype - something
we can test. For us, it’s about backing the right team.
Right Click Capital – At Right Click Capital we do more of the same.
We help them grow and sometimes help them exit if required, for
example, IPO and trade sale.
Why did you join EO / What has EO done for you/your
business? EO is about learning from and being supported by a
group of inspiring entrepreneurs, worldwide!

GEN GEORGE
Business(s): OneShift
Business description: OneShift is a job network that matches
employees and employers instantly for casual, part time and
permanent entry level work. There are 415,000 job seekers in
Australia and 36,000 businesses. We launched in NZ recently and
we’re moving to the US with in the next 12 months or so.
Why did you join EO / What has EO done for you/your
business? I joined EO because I have grown up with my family
being involved in YPO and WPO. Seeing the benefits not only
from a business perspective, but a personal and family perspective
made it really attractive to surround myself by similar people.
EO has allowed me to meet similar people trying to grow their
businesses as well as experience some pretty unique experiences
that I wouldn’t have previously been able to do.
JEREMY LEVITT
Business(s): ServiceSeeking.com.au & PodProperty
Business description: ServiceSeeking.com.au is a website
where customers can compare quotes and prices from local
Australian businesses. It is now Australia’s largest online services
marketplace with over 1.5m jobs and 100,000 tradesmen
registered. PodProperty is a social purpose business tackling
Australia’s housing affordability crisis by helping ordinary
Australians buy property with their friends, family, co- workers and
others.
Why did you join EO / What has EO done for you/your
business? EO has been a wonderful experience, allowing me
to network with some of Australia’s finest minds, learning from
their experiences and growing my business as a result. I’ve learned
how other members run the businesses at scale, which accounting
systems are best, great techniques for improving SEO and retention
rates. EO has directly help me grow my business beyond where I
would have been able to grow it myself.
15

JACQUELINE ARIAS
Business(s): República
Business description: República is an Australian food brand
company that is 100 percent organic, carbon neutral, ethical
and fair trade, its products are stocked nationally at Coles and
Woolworths.
When did you know that you wanted to become an
entrepreneur? It started with a bad coffee in Colombia. In
2005 I had told my family that there’s going to be fabulous coffee
in Colombia. But what they actually drink is instant coffee. These
multinationals buy coffee out of Colombia, ship it to first world
countries, and the Colombians themselves are left with very poor
coffee. I got curious. There was no justice to that. Some of the best
products we consume on a daily basis are produced in third world
countries. They give their best. When I left Colombia, I came back
to Australia and resigned. I had a mission. I had a purpose, to
build the most ethical food brand in Australia.
Why did you join EO / What has EO done for you/
your business? Being an entrepreneur is often a lonely journey.
EO has opened the doors to the most incredible network of
like minded, successful go-getters in Australia and abroad. The
learnings from the best in any industry, hosted by EO, as well as
the experience with fellow EO colleagues is an invaluable asset of
the organisation unlike any other.
JANE LU
Business(s): ShowPo
Business description: Showpo is an online retail shop.
We follow micro trends and buy stock quickly when it’s seen on the
Internet.
Why did you join EO / What has EO done for you/your
business? I joined EO to find a group that I can share all the
ups and downs of being an entrepreneur with. Also to meet people
who have more experience that I can seek guidance from. And for
the awesome parties!
16

NOTES
17

EO MEMBERSHIP
BENEFITS
YOUR CATALYST FOR
PROFESSIONAL AND
PERSONAL SUCCESS
The Entrepreneurs’ Organisation (EO) is a global
community of business owners, united in their
desire to learn and grow together. The benefits of
membership make that desire a reality.
Every entrepreneur’s continued path to success
is different and the benefits of EO membership
reflect that diversity. We have tools to help you
solve business challenges, learn in different
ways, network locally or globally, and much
more. Explore our range of exclusive benefits.
18

Every business owner faces challenges.
Here’s how the Entrepreneurs’ Organisation helps you solve them:
I NEED TO
FIND OTHER
PEOPLE LIKE ME;
THOSE WHO
UNDERSTAND
WHAT IT’S LIKE
TO OWN A
BUSINESS.
Looking for your own personal
board of advisors? Let us
introduce you to Forum.
Need local insights and
connections? Your chapter
is waiting.
I NEED TO
SOLVE BUSINESS
OR PERSONAL
CHALLENGES I
HAVEN’T FACED
BEFORE. I’M
WALKING IN THE
DARK HERE.
Have to find a quick answer?
Tap into the experience of
10,000+ members via
EOconnect.
Facing medical or personal
challenges? Access the
world’s best health care
and counselling through the
Healthnetwork Foundation.
Need to speak to someone
who has been in your shoes?
Receive an experienced
perspective from a trusted
personal mentor.
Want to spend more time on
the fundamentals of business?
Attend customised learning
programs from the world’s top
business schools.
I NEED TO
EXPAND MY
NETWORK, GET
OUT THERE AND
MEET PEOPLE
WHO CAN HELP
ME GROW.
Want to network on a global
scale? Enjoy once-in-alifetime
experiences and
networking opportunities at
EO’s popular Global Events.
Need to connect with
like‐minded entrepreneurs
anywhere in the world? Access
our exclusive global community
through our website.
Looking to make more
contacts in your industry?
Connect with peers
through MyEO.
19

FORUM
YOUR PERSONAL BOARD OF DIRECTORS
WHAT IS FORUM?
What would you give for a personal Board of advisors or for the ability to tap into a small group
of fellow business owners who can offer you direction based on their experiences? This invaluable
access is available through Forum, a unique member-driven experience offered by EO that brings
together a group of entrepreneurs for peer-to-peer learning and support. Participants take part in
monthly meetings employing special protocols to support a trusting environment in which they can
safely explore business and personal growth issues.
WHAT HAPPENS AT FORUM MEETINGS?
We can share 95 percent of our lives with anyone. During Forum meetings, members discuss
the other five percent – the triumphs and tragedies of life as an entrepreneur. Moderator-trained
EO members, not paid facilitators, guide the sessions, which emphasise confidentiality, personal
responsibility and the sharing of lessons learned. Members don’t give advice; they speak from prior
experience, letting you draw your own conclusions on the best manner to proceed.
HOW DO I JOIN A FORUM?
Upon joining the organisation, your chapter’s Forum Chair will work to place you into a Forum.
You may begin a new Forum with other members who join at the same time, or you may join a
pre-existing Forum. Your Forum Chair will ensure you are placed with the right number and mix of
business owners to avoid sharing the room with competitors.
Established Forums may benefit from undertaking an Advanced Forum Series Program. There are
four different programs currently available – each four hours in duration.
Shift Into High Gear: Increasing Meeting Effectiveness – A basic reintroduction/update on
meeting best practices; best use of meeting tools, covering updates, parking lot, coaching gestalt and
presentation.
Dive Deep: Building Deeper Levels of Trust and Sharing – A bonding experience appropriate either
for a fairly new group or a group that wants to increase their emotional connection.
Fast Track Forum: Defining and Achieving Your Goals – A systematic method for Forums wanting
to incorporate goal setting and accountability activities into their monthly meetings.
Fired Up: Reaching New Levels of Presentation and Coaching – A practice oriented session focusing
on increasing coaching effectiveness and effective presentation skills.
For further details, please check the website or email: info@eonetwork.org.au
20

ASIA BRIDGE FORUMS
Members keen to pursue an Asian business focus might wish to consider participating in the Asia
Bridge Forums. The Asia Bridge Forum (ABF) started in 2006 with 16 members from the South East
Asian chapters (and one from Japan). Most of these members had been involved in local Forum for
many years, and sought to leverage our network and have Forum with members from other chapters
in our region. They now have 80 members in seven Forums with members from the Philippines,
Malaysia, Singapore, Thailand, Indonesia, Japan, Hong Kong, Shanghai, Korea, New Delhi, Dallas
and, most recently, Adelaide.
The Asia Bridge Forums meet three times a year – with one of these meetings being a mini University
called ABC or Asia Bridge Campus. The venue for each meeting changes each time so that part of
the experience is the location. In the past there has been Forum in ancient Japanese temples, on
private islands, in cricket fields, on yachts, and even in the temples of Angkor Wat!
WHY JOIN AN ASIA BRIDGE FORUM?
• Get perspectives from another culture
• Seek help in expanding to another country
• Experience a city through a local’s eyes
• Find connections in another chapter.
QUALIFICATION CRITERIA
To qualify, applicants must be:
1. A member in good standing with the local chapter
2. Forum-trained (moderator-trained is better) and have participated in a local Forum for at least
one year
3. Able to commit to at least two meetings in a year.
EXPENSE
Aside from travel to the venue and accommodation, there is a $1500 annual fee paid at the start
of the year to cover all three meetings.
For further details, or to apply, please email info@eonetwork.org.au for an application form.
21

EO INJECTED FORUMS
WHAT IS EOINJECTED?
EOinjected is an EO Forum and event program designed to better meet the needs of specific
member segments, as well as provide added value. EOinjected is built around input from members,
and the results of EO’s annual All Member Survey. EO Global recognises that some members want
to enhance their peer experience by interacting with those who share specific traits.
Members join EOinjected to:
• Connect on a deeper level with like-minded members
• Fulfil needs not always addressed at the chapter level
• Share experiences with members who really understand their issues and their goals
• Receive additional accountability and business take-home value.
WHO CAN PARTICIPATE IN EOINJECTED?
• EOINJECTED QUANTUM LEAP is for members who have, or have had, a business earning
US$15+ million in annual revenue; or
• EOINJECTED INSIGNIA is for members who have been with EO for more than seven years.
EOINJECTED MEETING STRUCTURE
All EOinjected Forums begin with a dinner the night before their meeting. Meetings are held in
various locations around Australia. The Forums consist of 8 to 12 members who meet quarterly for
an intensive, all-day meeting that merges Forum with a direct focus on business and on you. During
the meeting, you will work with tools that enable you to explore the five EOinjected pillars: Strategy,
People, Execution, Finance and Me (the individual entrepreneur).
Essentially, half of the meeting consists of traditional Forum presentations that are taken to the next
level by utilising best practices and by the targeted group of members in the room. The other half
of the meeting consists of moderated discussion working through the content provided in the five
EOinjected pillars.
Most EOinjected Forums have monthly calls in addition to their quarterly meetings in order to share
updates, plan accordingly for future meetings and hold each other accountable.
HOW TO JOIN
EOinjected is by invitation only. Interested members should submit an online application via
eoaccess.eonetwork.org/sydney then click on the links under the My Benefits tab.
22

EO MARKETPLACE
SHARE A DEAL. GET A DEAL. ENJOY!
EO Marketplace is an online platform where members can access exclusive deals (discounts,
upgrades, etc) from member and non-member companies. It is located under the ‘my benefits’
tab of your member profile on EO access. It costs US$1,500 per year for non-members to list a
deal and US$500 per year for members to list a deal. Deals are vetted by the EO Global Strategic
Alliances Committee. EO Marketplace has an RSS feed! Members can opt in and receive updates
of deals that are applicable to their chapter (instead of having to log in each time to check for new
deals) Questions? Contact Erik Witzel at marketplace@eonetwork.org
EOCONNECT
EOconnect is a peer-to-peer resource database that affords you access to the collective experiences
of top entrepreneurs around the world. Our membership continues to grow at a fast rate, and
the need for peer-to-peer engagement has never been stronger. Through a dynamic and reliable
platform like EOconnect, we can deliver enhanced functionality to better support your desire to
experience share with 10,000+ peers around the world.
You can access this member benefit by clicking on “EOconnect” in the “My Benefits” section of the
EOaccess navigation bar.
HEALTHNETWORK FOUNDATION
YOUR ACCESS TO CENTRES OF MEDICAL EXCELLENCE
Connecting members to the best health care and counselling in the world through alliances with
top centres of medical excellence, the Healthnetwork Foundation offers members peace of mind.
Addictions. Mental health needs. Illnesses. Injuries. If you face any of these personal challenges, EO
can help through our relationship with the Healthnetwork Foundation.
• Available for members and immediate family members
• healthnetworkfoundation.org
• Call +1 404 893 0830 (7.30am–6.00pm US EST Monday through Friday)
23

EOACCESS AND EOCOMMUNITY
EXCLUSIVE ACCESS TO OUR GLOBAL COMMUNITY ONLINE
Members can access EO’s global community 24 hours a day, seven days a week through EOaccess
(eoaccess.eonetwork.org/sydney). This members-only website allows you to participate in virtual
communities based on your interests, search the online membership directory to find like-minded
members, access audio and video content from past learning events and much more.
• To connect to other members inside and beyond your chapter, use EOaccess to search for, find
and connect to the members you are looking for
• Travelling? Search for other EO members in other chapters or complementary industries. Check the
events page for the chapter in the city you are visiting and see if you can attend a local event
• EOcommunity is a great way to connect with members around your business or personal interests.
EOTV
REGULAR UPDATES ON INDUSTRY ACTIVITY, NEW PRODUCTS, TECHNIQUES AND
BEST PRACTICES
EOtv spotlights members and chapter events, and provides helpful business insights through a
regular, short TV program. Members can watch and submit ideas for EOtv.
• Go to eotv.eonetwork.org and log in or go to eoaccess.eonetwork.org/sydney then click on the
links under the Events and Learning tab.
24

PRESSPASS
EXPOSURE FOR YOUR BUSINESS
Reporters from around the world come to the Entrepreneurs’ Organisation for expert business
perspectives. PressPass connects you to these opportunities to gain exposure for you and your business.
• Get connected via eoaccess.eonetwork.org/sydney then click on the links under the My Benefits tab.
GLOBAL EVENTS
ONCE-IN-A-LIFETIME EXPERIENCES AND NETWORKING
Through EO Global events you can access top resources in the world of business, personal
development and politics, all with a unique entrepreneurial perspective. EO Global events offer
you unprecedented access to top venues, speakers and activities in the most fascinating locations
in the world. Universities are high energy, multi-faceted events that connect you with hundreds of
your fellow members, while regional conferences are designed for those who prefer a more intimate
setting. EO Global events are open to every member from around the world.
• Check out upcoming EO Universities and Conferences on EOaccess or at events.eonetwork.org
• We recommend that all members should attend an international university within two years of joining
EO. EO Global provides new members with a US$500 rebate for attendance within the first 24
months of joining. We encourage you to speak with current members about their EO university
experiences to truly understand the value these events will add to your business and personal life
• For more information, contact the Global Events team (events@eonetwork.org).
EXECUTIVE EDUCATION
LEARNING FROM THE WORLD’S TOP BUSINESS SCHOOLS
Through relationships with top entrepreneurial schools such as MIT and Babson College, EO provides
executive education programs that allow members to expand their business knowledge and leadership
skills. The agendas for programs such as the renowned Entrepreneurial Masters Program vary, but
cover topics such as the six fundamental areas of business: management, finance, human resources,
marketing and sales, operations, and research and development. Mature business owners can also
learn about mergers and acquisitions, wealth preservation and planning, mid-life transitions, launching
a new business (serial entrepreneurship), advanced management and hiring executive leadership.
25

• Learn how to take your business and yourself to the next level through entrepreneur-specific
learning taught by some of the best resources in the world
• Entrepreneurial Masters Program focuses on building scalable foundations for high growth
businesses in an intensive 12-day program that spans three years – events.eonetwork.org/emp
• The EO Babson Executive Seminar focuses on management skills and the EO Bell Leadership
Institute Seminar leverages on the leadership expertise of Dr. Gerard Bell.
• EO London Business School - Growth Forum
We teamed up with the renowned London Business School, one of the world’s top-ranked
global business institutions, to bring you the EO/London Business School Growth Forum:
Breaking Barriers.
Is your company’s growth stagnant? Do you want to propel your organization to the next
level and beyond? Or are you growing so rapidly that it’s difficult for you to manage the side
effects, like people, finances, innovation and more? Find the support you need during the
Entrepreneurs’ Organization Executive Education program.
Together with the London Business School, this EO-customized program will give you the
tools and frameworks you need to not only break the barriers that prevent growth, but help you
tackle the inevitable challenges that come with that growth. Get pragmatic, real-world insights
from London Business School faculty and your EO peers, and leave the program with a concise
plan you create for growing your business!.
CHAPTER EVENTS
LOCAL INSIGHTS AND CONNECTIONS
When you join EO, you join a chapter as well as the Global organisation. As part of this local community
of entrepreneurs, members participate in regular chapter learning and social events. You will have the
opportunity to connect with local EO members and benefit from knowledgeable guest speakers discussing
a variety of business topics. In many cases, these programs capitalise on the availability of high-quality
local presenters, educating you on nearby resources and addressing themes in your business community.
• Register for EO Sydney chapter events on EOaccess – eoaccess.eonetwork.org/sydney
CHAPTER EVENTS – NOTICE OF CANCELLATION TO ATTEND
Members need to register for each event attended on EO Access. Once you have registered for an event,
you must give at least two business days advance notice of cancellation, unless stated otherwise on the
event posting, to the Events Manager to allow time to contact caterers. If notice is not given two business
days in advance or as specified, the member will be charged a nominated amount, as stipulated on each
individual invitation, per person for failure to cancel in time. The reason for the penalty is to make sure
we treat all members fairly. Every event is funded by either member fees or by sponsorship generated by
members who volunteer their time. We work hard to ensure everyone knows about the events, that we
provide high quality learning opportunities and that costs are kept down. While there may be reasonable
circumstances preventing the member’s attendance, there are no exceptions to this rule.
26

MENTORING
EXPERIENCED PERSPECTIVES FROM TRUSTED LEADERS
The EO Mentoring Program offers you the opportunity to work one-on-one with a highly experienced
mentor in an ongoing and structured mentorship. You can apply to be matched with a mentor who
can bring personal experience and perspective to bear on the issues you currently face. The EO
Mentoring Program provides a chapter based framework to help the mentoring succeed, including
a carefully designed matching process and ongoing follow-up by the chapter Mentoring Chair.
• EO Sydney’s Mentoring Program brings together two members from differing peer communities
and creates an opportunity for sharing of knowledge between a mentor and mentee
• EO Sydney’s EO to EO Mentoring Program matches applicants with experienced EO members
• To find out more contact info@eonetwork.org.au
EO LEADERSHIP
ACCOMPLISHING BIG GOALS TAKES A BIG TEAM, AND EO IS NO DIFFERENT
Help shape your EO membership and improve your experience by stepping up to a leadership
role in your chapter or at the global level. What really sets EO apart from other entrepreneurial
organisations is its committee of member leaders. For 26 years, EO has been guided by appointed
leaders from the chapter, regional and global front.
MyEO
ENDLESS POSSIBILITIES
Do you have an unfulfilled personal passion that can drive the creation of a MyEO Event, the
formation of a MyEO Group or the establishment of a MyEO Forum?
WHAT IS MYEO?
We are an organisation of over 10,000 entrepreneurs, drawn together by our core values and
united around our passions. MyEO empowers members to connect with fellow EOers around the
globe, either by hosting an experience or participating in one.
MyEO is members hosting MyEO Events, forming MyEO Groups and creating personalised MyEO
Forums geared toward their unique interests. It’s about self-selection, increased global choice and
members making a mark. Personalise your EO experience through MyEO … the possibilities are endless!
27

TAKE THE FIRST STEP
To champion or register for a MyEO experience, visit MyEO.eonetwork.org.
MYEO EVENT
Take advantage of MyEO events geared specifically toward your interests! Events are tailored
toward your passions— including family, lifestyle, business, adventure, bucket list and social
enterprise. Through the MyEO platform members, chapters and regions can either participate or
champion new events.
Event examples: Alaskan ice fishing, Discover Shanghai, Everest Summit, Thailand monastery experience.
MYEO GROUP
Take your EO experience a step further – engage a new network of peers united to focus on
business, passion or lifestyle. MyEO Groups allow you to create groups using existing social media
platforms, like Facebook and Google Groups, and promote them in a central location only visible
to EO members.
Group examples: Real estate, retail, green technology industries; golf, scuba diving, motorcycling.
MYEO FORUM
Join special Forums based on passion, geography, industry or other common interests. Based
on EO Forum rules and best practices, MyEO Forums meet regularly to connect peers locally,
regionally and globally.
Forum examples: Latino Bridge Forum, She-EO Forum, EO Social Enterprise Forum.
28

SOCIAL MEDIA
CONNECT TO EO WHEREVER YOU ARE
EO GLOBAL IPHONE/IPAD APP (BY SYNAPSE)
The EO Global application is developed for usage by the global network of EO members. The
application includes information about chapter locations, events and membership directories. EO
members can login with their network user name and password to access the information.
EO SYDNEY FACEBOOK AND LINKEDIN PAGES
The EO Sydney Facebook and LinkedIn pages are an informal place for members to connect and
keep up to date with all things EO Sydney. To join the group, connect with Jenny Ghobrial as a
friend/connection and you’ll be added to the page.
29

STRATEGIC
ALLIANCE
PARTNERS
Our members save thousands of dollars
every year by taking advantage of discounts
and special offerings from our partner
organisations both locally and globally.
EO Sydney would like to acknowledge our
Strategic Alliance Partners.
The Commonwealth Bank
Entrepreneurs play a crucial role in society,
stimulating the economy by converting bright
business ideas into thriving enterprises. Without
your vision and drive, we wouldn’t have the
innovation that is vital for business growth, a
booming job market and an expanding network
of exports.
But more than this, you serve as an inspiration
to others. From you, we learn that anything is
possible. Your energy, commitment and forward
thinking inspire others to reach and achieve
their goals – turning possibilities into success.
The Commonwealth Bank shares a passion for
entrepreneurial spirit and innovation. We believe
that the future lies in the hands of entrepreneurs
and that is why we are proud to sponsor and
support the Entrepreneurs Organisation.
Creating a thriving new enterprise takes more
than just a great idea; it also takes a lot of hard
work and the support of business partners who
share your vision for success. So, when you’re
ready to build on your success, CommBank
CAN help you take the next steps.
We are very excited to be involved with EO and
look forward to getting to know the organisation
and its members better over the coming year.
To contact the Commonwealth Bank
reach out to:
James Tyson
Local Business Banking
Level 8, Tower 1, 201 Sussex St
Sydney, NSW, 2000
P: (02) 91205387
M: 0475 812 932
E: james.tyson@cba.com.au
30

PricewaterhouseCoopers
What if someone believed in you and
your business, the same way you do?
PwC Private Clients. It’s what we do.
You might be an energetic start up with a great
idea. Or you might have been in business for
a number of years and are looking at your
next steps. PwC has the skills and experience
to deliver solutions and ideas tailored to your
unique needs.
PwC can provide all the practical and
commercial assistance you need delivered in
a way that is relevant and appropriate for your
business. We are passionate about growing
your business and helping you achieve your
ambitions.
PwC’s Private Clients team has more than 500
people who advise private business owners and
individuals just like you. Why don’t you meet
one of them today?
Contact Michael Dean
Director, PwC Private Clients
Direct: +61 (2) 8266 5427
Mobile: +61 (0) 402 041 451
Email: michael.dean@au.pwc.com
Mercedes Benz-Sydney
As a division of Mercedes-Benz Australia Pacific,
we have a dedicated industry leading team of
Mercedes-Benz experts on hand to attend to
your every need, however large or small.
On show, we have one of the largest ranges of
New, Demonstrator and Approved Pre-Owned
Mercedes-Benz vehicles in Australia, across
three floors of luxurious showrooms including
several customer lounges.
Our mezzanine area features a dedicated high
performance AMG Centre showcasing the
pinnacle in Mercedes-Benz performance.
We have three dedicated Business Managers
providing instant access to competitive finance
and insurance packages that can be tailored to
your every need, directly from Mercedes-Benz
Financial Services.
Our Service Centre features 38 state-of-theart
service bays, all the latest Mercedes-Benz
tooling and technology, and an industry leading
team of dedicated factory trained personnel,
attending to every need of your Mercedes-Benz.
The Service Centre is supported by a large
Parts Department, providing instant access to
Authorised Mercedes-Benz parts, accessories
and merchandise.
Ewan Tran
02 9697 7777
ewan.tran@daimler.com
31

The Growth Faculty
Benefits
The Growth Faculty offers EO Sydney members
and their teams fantastic discounted rates on all
their education programs.
More about The Growth Faculty
The Growth Faculty is one of Australia’s
leading providers of world-class education
for entrepreneurs and executives of growing
Australian companies. We provide access
to the world’s finest business minds and offer
highly effective tools and programs to help
entrepreneurs develop their leaders, increase
profitability and drive growth.
THE GROWTH FACULTY TV is our online portal
of short videos showcasing dynamic content
presented by our faculty of speakers. Each video
offers practical, valuable insights on profitability,
ideas, people and growth which is easy to share
with your team.
Need some help from The Growth Faculty?
Contact Karen Beattie
Direct: +61 (2) 9976 3304
Mobile: +61 (0) 418 864 255
Web: www.thegrowthfaculty.com.au
Email: karen@thegrowthfaculty.com.au
Special Offer
Consider the one-day event, the Growth Summit
with Jim Collins in March 2015 for your next
Forum retreat – they are a fraction of the cost
that the public gets.
The Growth Faculty Program consists of:
MAJOR EVENTS
• Jim Collins LIVE in Australia – 5 March 2015
• EA Leadership Forum – May 2015
• Scaling Up with Verne Harnish – September
2015
• Winning Sales Strategies with Jack Daly –
November 2015
TGF BOOK CLUB – Future Thinkers Series
Best-selling authors and business thinkers live
each month.
TRAINING PROGRAMS AND WORKSHOPS
• Multipliers Leadership
• Scaling Up
• Business Model Generation
Moet Hennessey
A CELEBRATION OF LUXURY
Moët Hennessy Collection is an invitation into
the world of the finest luxury champagnes,
wines and spirits. A place for you to explore,
discover and acquire the full range of products
from each of the premium brands we represent.
A world where we celebrate the time-honoured
heritage, craftsmanship and creative excellence
that these brands embody.
Jarra Campbell is here to assist and can be
contacted at jarra.campbell@moethennessy.
com.au or 0407 290 365.
32

33

EO MEMBERSHIP
INFORMATION
CRITERIA FOR MEMBERSHIP
TITLE
AND ROLE
QUALIFYING
ENTITIES
CHAPTER
DUES
EO membership is limited
to those that are the
founder, co-founder, owner
or controlling shareholder
of a company.
Your business must gross
more than US$1 million
annually.
EO Global and chapter
dues are paid annually each
May. The Sydney chapter
collects dues on behalf of its
members and remits them
to EO Global so that only
one payment is required.
Annual dues are payable by
May 31 (for the July to June
membership period).
34

MEMBERSHIP REFERRAL PROCEDURE
To refer a prospective member to EO Sydney please contact our Chapter Administrator Jenny
Ghobrial via info@eonetwork.org.au or on +61 410 755 397, following the procedures below.
Firstly, ensure they qualify. We are looking for people who meet each of the following criteria:
• Owner - a sole proprietor of an unincorporated business, or sole shareholder of a corporation.
• Significant Partner - a general partner of a company with managing duties.
• Actively in control - (1) having sole or predominant day-to-day management duties at an
operational and/or strategic level, as well as an ownership interest in the business enterprise,
company, corporation or partnership; or, alternatively, (2) a trustee of a trust in which the trustee
is also a beneficiary, where the relevant business enterprise, company, corporation or partnership,
or a controlling interest in the relevant business enterprise, company, corporation or partnership,
is an asset of the trust.
• Controlling Shareholder - a shareholder in a corporation with either voting control of the
corporation or effective control of the corporation through the exercise of management rights.
• Founder or Co-founder - a person responsible for the formation of the specific business enterprise,
company, corporation or partnership either individually or jointly who, at the inception of the
business enterprise, company, corporation or partnership was either an Owner, General Partner,
Majority Shareholder or Actively in control. Such founders are not required to own a majority of
the company’s stock or partnership interests as long as such applicants are in direct control or
co-control of the company. Control is to be determined by the EO Board in their sole discretion.
• Controlling Owner - Own 50% or more of the outstanding stock or partnership interests.
• Gross Revenue - as determined by use of GAAP in the USA. For companies involved in Broker/
Dealer activities, cost of goods or services brokered do not count as gross revenue, only
commissions from the sale of such goods or services would be considered gross revenue
The Sydney chapter has a further five criteria items of which the potential applicant must meet at
least 3 of the 5 benchmarks. The five additional criteria are:
1. Their company grosses AUD$5 million annually
2. Their company earns AUD$500K in profit annually
3. Their company has experienced three years of year-on-year growth
4. They employ five or more staff
5. Their industry is unique to EO Sydney
• In addition they will need to live by our EO Core Values – we are looking for great people who
will add value to the rest of the membership as well as receiving value from their EO experience
• They want to be engaged – that is they want to participate in a Forum, attend the monthly events
and national/international events, universities, etc.
35

Secondly, what do you do if you know someone who would be a great new member?
• Speak to them about your EO experiences and why you’re a member
• Explain what we are looking for in new EO members as above
• If they qualify, meet our requirements and are interested to know more, send our Chapter
Administrator an email introducing the new member (send the email to them at the same time)
and include their name, company, contact number and your recommendation.
NEXT STEPS
The Chapter Administrator will make contact with the applicant and have a brief discussion outlining
the benefits of EO, ask about the applicants business and ensure the applicant meets the qualification
criteria. Once it has been established that an applicant qualifies, they will be sent an email with an online
application link, a revenue verification form and a few written questions about their business journey.
Upon completion and return of all the items listed above, the applicant will be referred to the
Membership Chair for a face-to-face interview. This is the opportunity for both the applicant and the
Membership Chair to ask questions and clarify the process of becoming a member. It is also a time
for the Member Chair to gauge if the applicant will be a good fit for the Sydney Chapter.
Once the interview has been successfully completed, the applicant will attend a Forum Test Drive
along with other prospective members. The Test Drive is a mock Forum environment attended by
applicants, the Forum Chair, Moderators from Forums with open positions and any other Committee
members who wish to attend.
Once the Test Drive process is complete, the Forum Chair, Moderators and Committee members
collectively decide if an applicant will be invited to join the chapter.
If you are considering referring a member you can use this table as an indicator of the joining costs.
Please note, these figures are subject to change and will be taken in two transactions; globally in
USD$ and locally in AUD$.
EO Annual Global Dues
Global Initiation
EO Global Total
Chapter Annual Dues
Chapter Initiation
Regional Annual Dues
Chapter Total
US$1800.00
US$1000.00
US$2800.00
A$2215.00
A$2200.00
A$100.00
A$4460.00 (plus GST)
For new members, dues are pro-rated (based on a financial year) by the month in which the
new member joins. The dues amount they pay covers membership until 30 June. The exception
to this is members who join in Q4, who pay that pro-rated dues amount PLUS dues for the following
year. Once membership is paid and approved, EO does not offer a refund of funds should your
membership status change.
36

WHEN MEMBERSHIP ENDS
(a) A member may resign from the association by giving a written notice of resignation to the
Membership Chair.
(b) The resignation takes effect on:
(i)
the day and at the time the notice is received by the Membership Chair; or
(ii) if a later day is stated in the notice, the later day.
(c) The management committee may terminate a member’s membership if the member:
(i)
is convicted of an indictable offence; or
(ii) does not comply with any of the provisions of these rules; or
(iii) has membership fees in arrears for at least two months; or
(iv) conducts himself or herself in a way considered to be injurious or prejudicial to the
character or interests of the association; or
(v) breaches the rules and policies set by the Entrepreneurs’ Organisation in relation to Forum
confidentiality; or
(vi) breaches the rules and policies set by the Entrepreneurs’ Organisation in relation to
solicitation.
(d) The management committee must terminate a member’s membership if the member no longer
satisfies the eligibility criteria.
(e) Before the management committee terminates a member’s membership pursuant to subrule (c),
the committee must give the member a full and fair opportunity to show why the membership
should not be terminated.
(f) If, after considering all representations made by the member, the management committee
decides to terminate the membership, the Membership Chair of the committee must give the
member a written notice of the decision.
37

GRACE PERIOD
Members who sell their businesses or undergo a change in ownership in their businesses are
personally responsible for notifying the chapter that they require grace.
A member in good standing who has been a member for at least one year but who temporarily does
not meet membership qualifications may be granted a grace period of a maximum of three years.
Grace periods correspond to the fiscal year and will begin on July 1. The length of grace period
granted correlates with the person’s length of membership.
Members on a grace period are still responsible for Global and chapter dues. At the end of the
grace period, membership terminates unless the member then requalifies. Formal third party
re‐certification is required when a member requalifies after a grace period.
TRANSFERRING TO ANOTHER CHAPTER
A request to transfer must come through the Chapter Committee. A member can ask their Membership
Chair to send a request to their counterpart of the chapter they wish to transfer to. Details of the
member’s joining date, Forum membership and service to the organisation must be forwarded
along with a description of the member’s business confirming the member still meets the criteria
for membership. Acceptance into the new chapter is a decision for that chapter Board/Committee.
38

CHAPTER COMMUNICATIONS
EO email and contact lists shall be used for official EO business only. The use of EO email addresses
for any other purpose is not permitted. It is important that members keep this directory confidential
and in a safe place. Members who actively solicit business within EO may have their membership
revoked. All requests for information from the chapter must be made via the Chapter Administrator.
SOLICITATION POLICY
At EO, we take our non-solicitation policy seriously, as it serves an integral role in the overall health
of our membership.
This Solicitation Policy encompasses five dimensions – (1) Third Party Solicitation, (2) Social Media,
(3) Strategic Alliance Partners or Sponsors, (4) Natural Disasters and (5) Marketplace. Generally,
EO prohibits any solicitation by a member to another member or to a strategic alliance partner
or sponsor of EO or a chapter except as provided in this Solicitation Policy. For purposes of this
Solicitation Policy, the word “Solicitation” means any direct or indirect contact that was not requested
by the recipient in regards to the sale or marketing of a product or service, a donation, an investment
or any other cause. Further, the conduct or actions of any non-member are attributable to the
member that introduced the non-member to EO or otherwise distributed information relating to EO
to the non-member, regardless of whether the distribution was intentional or inadvertent.
THIRD PARTY SOLICITATION
EO strictly prohibits the distribution or dissemination of information by any member relating to any other
member or members to any non-member. EO may pursue all remedies available under the Amended
Bylaws, Policies and Procedures or under law including, without limitation, the expulsion or termination
of any violating member from EO and from the member’s chapter. EO is strongly committed to
protecting against the distribution or dissemination of member information to third parties.
39

EO SYDNEY SOCIAL MEDIA POLICY
Who can join?
EO social media groups are open to EO Sydney Members and the immediate EO community. This
community includes and is limited to: EO members from all chapters, EO administrators, regional
directors and staff from EO Global.
What can I post?
1. Questions, ideas and insights related to entrepreneurship.
2. Links to current events, articles, blog posts, etc., that are valuable to members and encourage
intelligent discussion.
3. Needs and Leads that might help members
4. Requests for feedback/advice and mentoring on projects you’re working on.
5. Requests for support.
What shouldn’t I post?
1. Derogatory information about yourself, other members or EO’s policies or practices
2. Self promotions – Your blog posts, videos etc do not look for business on this page.
3. Article/video links that aren’t relevant
4. Requests to sign petitions or vote
5. Requests for members to share/retweet your content.
6. Anything unprofessional/inappropriate in nature.
7. Check-ins for other members without their permission
8. Photographs of other persons without express written permission
9. Anything that violates EO’s policies, such as the Forum Rules or the non-solicitation policy.
Don’t know what they are? Find them here: http://eoaccess.eonetwork.org/ EOResources/
About%20EO_Governance%20and%20Leadership/ Policies%20and%20Procedures%20
Approved%2018%20Feb%202010.pdf – Violation of this policy can result in termination of your
membership and expulsion from the group.
Any questions? Email us.
info@eonetworking.org.au
40

STRATEGIC ALLIANCE PARTNERS OR SPONSORS
EO strictly prohibits Solicitation by any member including, without limitation, any member leader,
director or officer of either EO Global or a chapter to any EO strategic alliance partner or sponsor
or a chapter strategic alliance or sponsor (collectively referred to as “Sponsor”) except in the context
of any marketplace created and maintained by EO or a chapter (“Marketplace”) in which the
member has chosen to join and abide by the Marketplace rules. In a Marketplace subject to its rules,
any member may approach a sponsor that has chosen to participate in the Marketplace and vice
versa. EO and its chapters shall attempt to enter into agreements with sponsors that limit Solicitation
activities to the confines of a Marketplace without distribution or disseminating specific information
in relation to any member.
NATURAL DISASTERS
While any Solicitation is generally prohibited, the Solicitation of members in relation to a natural
disaster or an act of God for the purposes of soliciting donations or in-kind assistance is exempt
from this Solicitation Policy ONLY IF EO approves the Solicitation prior to its occurrence, distribution
or dissemination. Any member that desires to solicit in connection with a natural disaster or an act
of God for the sole purpose of soliciting donations or in-kind assistance must do so by applying
for an exemption with the member’s chapter. The chapter will forward the application to EO where
the Board of Directors will endeavour, without any obligation whatsoever, to approve or reject the
application within 14 days of receipt of the application from a chapter.
MARKETPLACE
EO or any of its chapters may create a Marketplace without violating this Solicitation Policy. The
exemption provided by this Solicitation Policy in relation to a Marketplace is limited to any interaction,
activity or Solicitation that occurs within the confines of a Marketplace. Any member that opts to
join a Marketplace agrees by doing so to accept Solicitation from another member or a sponsor
at the member’s sole risk. This Solicitation Policy remains in full force and effect in regards to any
interaction, activity or Solicitation outside a Marketplace. A violation by a member of any rule or
policy associated with a Marketplace constitutes a violation of this Solicitation Policy.
41

IMPORTANT
INFORMATION
42

EO SYDNEY
BANK
ACCOUNT
GLOBAL
EO BANK
ACCOUNT
USEFUL
LINKS
Account Name:
Entrepreneurs’ Organisation
Sydney
Commonwealth Bank
Australia
BSB: 062000
Account: 14861406
ABN: 55 220 406 461
Suntrust Bank Richmond VA
Account Name:
Entrepreneurs Organization
Swift Code: SNTRUS3A
Account: 202274470
Prospective Member Video
www.youtube.com/
watch?v=pl_a65o9qrY
Membership Application
Form
www.eonetwork.
org/forms/Pages/
MembershipApplication.aspx
Global Publications
www.eonetwork.org/
publications
Member Benefits
www.eonetwork.org/benefits
43

EO CHAPTER
LOCATIONS
44

45

www.eosydney.com.au