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Tackling HIV Stigma What works?

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2 STIGMA: THE WHAT, WHERE AND HOW<br />

Manifestations of<br />

stigma<br />

Drivers and facilitators<br />

Intersecting<br />

stigmas<br />

Power structures<br />

Fig.1 A framework for the construction of <strong>HIV</strong> stigma, adapted from Stangl et al (2010) and Stangl et al (2012).<br />

• Manifestations<br />

These are how stigma is exhibited or<br />

experienced, for example, direct discrimination,<br />

thoughts or feelings about a person living with<br />

<strong>HIV</strong>, anticipated stigma or self-stigma. 11<br />

2.2 Where do we find stigma?<br />

<strong>Stigma</strong> can be experienced in a range of social<br />

environments. This can be thought of as the level or<br />

context at which stigma is experienced and it is<br />

helpful in determining where we should target stigma<br />

reduction interventions. 12 They can include:<br />

• Individual<br />

This is how the individual feels about <strong>HIV</strong>, how<br />

they understand and respond to it.<br />

• Interpersonal and community<br />

<strong>Stigma</strong> between individuals, including family,<br />

friends, social net<strong>works</strong> and acquaintances.<br />

• Organisational<br />

<strong>Stigma</strong> within institutions such as the work-place,<br />

schools and hospitals.<br />

• Societal<br />

<strong>Stigma</strong> across society as informed by cultural<br />

norms and attitudes.<br />

11 These categories and descriptions are derived from the ‘domains’ of<br />

stigma described in Stangl et al (2010) and Stangl et al (2013)<br />

12 Stangl et al (2013)<br />

• Public policy<br />

<strong>Stigma</strong> as reflected in national and local laws and<br />

policies – these will often be related to cultural<br />

values. 13&14<br />

2.3 How do we reduce stigma?<br />

Many different approaches have been used to<br />

address stigma. Programmes designed to reduce<br />

stigma might utilise more than one approach. Here<br />

are some broad categories of approach which might<br />

be part of a campaign or programme. Though not<br />

exhaustive, these are useful to consider when<br />

comparing interventions. 15<br />

1. Providing information on <strong>HIV</strong>, <strong>HIV</strong> stigma and on<br />

key affected populations<br />

Information may be provided to the general public or<br />

to targeted groups.<br />

2. Skills-building and participatory learning<br />

approaches<br />

This goes further than simply providing information.<br />

Often characterised by <strong>works</strong>hop-based activities,<br />

skills can be taught to support a person to recognise<br />

and challenge stigma.<br />

13 Ibid<br />

14 Campbell. C., & Deacon. H. (2006) Unravelling the contexts of stigma:<br />

From internalisation to resistance to change. Journal of Community<br />

and Applied Social Psychology. 16 p411 – p417<br />

15 Brown. L., Macintyre. K., & Trujillo. L. (2003) Interventions to reduce<br />

<strong>HIV</strong>/AIDS stigma: <strong>What</strong> have we learned? AIDS Education and<br />

Prevention. 15, p49 – p69<br />

<strong>Tackling</strong> <strong>HIV</strong> stigma: <strong>What</strong> <strong>works</strong>? NAT 5

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