Glen & Shannon's Home Seller's Handbook

Homeseller’s 

Handbook 

Your Guide to a Fast Sale 

for Top Dollar 

PROVIDED BY

Alliance Group’s No Hassle 

Home Selling System 

Thank you for considering us to assist you in the successful marketing and sale of your home. 

Over the past 15 years, our team has helped over 1,000 families like you accomplish their real 

estate goals. 

Having sold over a thousand homes and being in the top 1% of over 2.4 million licensed real 

estate professionals, we can tell you that all real estate agents are not alike. In fact, less than 4% 

of real estate agents in San Diego are responsible for over 90% of the home sales. Who you select 

to represent you in your upcoming transaction will have a tremendous effect on the outcome of 

the sale. 

The real estate agent you select will also have a significant impact on the price. In fact, there is a 

large price range that your home could potentially sell for based on how you manage over 100 

different variables. Our commitment to you is to have you at the top of this price swing. 

When you place your home on the market, you will be competing 

against over 6,000 other homes that are actively for sale in San Diego 

County, and it requires an aggressive marketing plan to get your 

home to stand out and successfully sell for top dollar. 

The sad truth is that most sellers lose out on $10,000, $25,000, even 

$100,000 or more because they’ve been led to believe by another 

realtor that their home will sell at the same price, no matter what they 

do. This could not be further from the truth. Our team has proven that 

all marketing is not the same and getting more money for your home 

does not happen accidentally. It requires a proven plan, addressing every item that impacts 

your selling price. 

Our No Hassle Home Selling System is the most powerful and proven home selling system in San 

Diego, and is backed by our guarantees. Utilizing our team will ensure that you get to the top of 

your home’s price range. 

If you are serious about selling your home and want it sold for the most money in the shortest amount 

of time, with the least amount of headache and hassles, contact us today. We will share with you 

everything we know and exactly what it will take to get your home sold. We hope you will see the 

benefits and hire us for the job. If not, you will have enough information to make an informed, 

profitable decision. 

Glen& Shannon 

HOMESELLER’S HANDBOOK| Page 2

619.500.3222 www.GlenandShannon.com 


1 Day Listing Agreement 

What is Your Biggest Fear When Listing Your Home with a Realtor? 

Unlike any other Realtor in the Greater San Diego Area, our market 

exclusive ONE DAY LISTING GUARANTEE allows you to fire us at any time 

if you’re not happy with our services. If you’re like most sellers, you worry 

about being locked into a lengthy listing agreement with a less-thancompetent 

real estate agent, causing your home to lose valuable 

time and exposure on the market. Well, worry no more. We take the 

risk and fear out of selling your home with a real estate agent. We will 

not lock you into a 12-month contract or even a 1-month contract. If 

you are not completely satisfied with our services and our marketing 

techniques after just 1 day, FIRE US! That means if you don’t think that working with us is your 

best option, just call and let us know to pick up our sign. 

When you sell your home through the Alliance Group, you can cancel your listing at any 

time prior to receiving an offer to purchase your home. No hassles, no worries. It’s simple: 

You can cancel your listing literally the next day if you so choose, if not it’s a day-to-day 

contract. 

You can relax, knowing you won’t be locked into a lengthy contract. 

You will enjoy the highest caliber of service from professionals confident enough to make 

this offer. 

Glen& Shannon HOMESELLER’S HANDBOOK| Page 4


Flexible Commissions 

When listing your home for sale, most real estate agents 

charge a set rate of commission. Regardless of the situation, 

their commission is the same. With the Alliance Group 

Home Selling Team, we view things differently. When you 

list your home for sale with our “No Hassle Listing” you have 

complete flexibility. From “Full Service” to “Do It Yourself.” 

We also offer a reduction in commission when you refer us to other clients that utilize our 

team to list or buy a home. 

Communication Guarantee 

Keeping You Informed! 

The number one complaint expressed about Real Estate Agents is LACK OF 

COMMUNICATION. Well, we feel that is unacceptable! As a top San Diego real estate 

brokerage, we’ve helped hundreds of families who have had this experience, and 

enabled them to feel more confident about selling again in the future. 

We take pride in our open lines of communication 

and Guarantee to update you a minimum of once 

a week on Thursdays. We use this time to update 

our clients about the marketing of their home that 

week, the response rate, what’s planned for the 

next week, feedback from agents who showed 

their home, and market conditions that might 

affect their sale. This is also a great time for sellers 

to ask us questions. 

In addition to your guaranteed updates, you will always receive a call back the same 

day if you call within business hours (or the following day if after business hours). 

If there is ever a week where you don’t hear from us with an update on the marketing 

of your property, we’ll give you $100 in cash at closing! 


Earning You MORE Money 

When You Sell 

Our Home Selling System is proven to earn you MORE Money in LESS Time. 

When you list your home for sale, the amount of time it takes to sell and the margin 

between the sale price and your original asking price are crucial. Each day that 

your home sits on the market results in an extra day of mortgage payments and 

extra expenses that you have to pay. 

When you hire our team to market, sell and negotiate your contract, not only will your 

home sell faster, but on average we will also sell your home for MORE MONEY than 

other Realtors in San Diego County! 

Listing Price vs. Sales Price 

The Alliance Group Home Selling Team = 100.89% 

Other San Diego Realtors = 92.46% 

An 8.33% difference on a $500,000 sale 

could equal $41,650 MORE in YOUR pocket! 

Average Days on Market 

The Alliance Group Home Selling Team = 16.2 Days 

Other San Diego Realtors = 36 Days 

20 Days less time on the market means nearly one less 

mortgage payment and more money in YOUR pocket! 



More Likely To Sell 

When you make the decision to sell your home, you shouldn’t have to worry 

about whether it is going to sell. Only 73.05% of homes listed for sale in San 

Diego sell with the first realtor! Alliance Group’s Home Selling Team sells 

97.56% of the homes that they list! 

The Alliance Group Home Selling Team = 97.56% 

Other San Diego Realtors = 73.05% 

Don’t let yourself become one of the 26.95% 

that don’t sell! 


Getting Homes SOLD! 

How important is the number of homes your Realtor sells each year? VERY! 

While the average realtor sells only 4-5 homes a year, our team has sold over 1,000 

homes throughout San Diego County and will sell over 100 homes this year! 

Success in real estate equals getting homes sold. The track record of the person 

you choose is the only measure for future performance. 

Think About This…Would you entrust your 

life to a surgeon who only completes a 

couple surgeries a year and still practices 

with outdated equipment? 

Or, would you choose the surgeon that 

has completed hundreds of surgeries and 

invests into using the most updated and 

technologically advanced equipment? If 

you would choose the latter, why would 

you expect anything less from your real 

estate agent? 




Aggressive Marketing Plan 

Our commitment to continually develop new marketing strategies has enabled The Alliance 

Group Home Selling Team to become one of the top real estate teams in the country. Less 

than 1% of real estate agents go to the lengths that we do in marketing our clients’ homes, 

which explains why only 1% of agents in the entire country get the results that we do. 

In order for your home to sell for top dollar, it must be well positioned and exposed to the 

greatest number of people in order to increase buyer demand. Our aggressive marketing 

plan ensures that your home is exposed the highest number of qualified buyers locally, 

nationally and internationally. 

There are two types of real estate agents: Passive agents and Active agents. Unfortunately, 

most agents are passive agents. They will passively market your home with a three-step plan. 

They will put up a sign, place the property in the Multiple Listing Service, and wait for a buyer 

to come to the property. And if that doesn’t work, the agent might hold an Open House or 

place an ad in the newspaper. 

Active agents are going spend their time and their resources actively marketing your home 

to buyers and to the real estate community with a proven strategy. This aggressive marketing 

is the only way to receive top dollar for your home. Our home selling system is extremely 

active — we spend our time actively marketing your home to the public and other active 

agents. Our proven 151 Step System is the most aggressive marketing plan in San Diego, 

designed to attract the highest number of qualified buyers to your home locally, nationally 

and internationally. 

What does this mean to you? It means that we will sell your home faster, for more money, and 

with less inconvenience than anyone else. 

Aggressive marketing is the only way to sell your home for top dollar and on your terms. 



Preparing Your Home for the Market 

If you have ever been through a new home subdivision or watched HD TV, you have seen 

the power of proper staging. Before your home goes on the market you will receive a staging 

consultation and staging information to help prepare your home and ensure that it shows in 

its best light. Our staging consultation will cover everything from the interior to the exterior of 

your home. 

The goal is to make your home show as much like a model home as possible. We offer this to 

our clients to help you sell for top dollar. Below are two examples of homes that were initially 

listed with other realtors and did not sell the first time. You can see the “before” and the 

“after” working together with our team to prepare the home for sale. 

Studies have shown that staging helps your home sell for an average of 5-10% more, yet most 

agents skip over this key step! We can have the best marketing and get your home in front 

of every active home buyer, but if they don’t say “Wow, I need to see that home,” the effort 

was wasted. 


The Scientific Impact of 

Great Photography 

The science of neuromarketing has taught us that over 90% of decision-making is made 

at the subconscious level and is driven by emotion. Photography plays a key role in 

stimulating an emotional response from potential home buyers. If the photos are blurry, 

discolored, or uninteresting, potential buyers will instinctually turn away from those photos 

and keep searching for a home that is appealing. 

When presented with crisp imagery that is well-lit and full of dramatic lighting and vivid 

color, the brain literally lights up with activity causing a chemical reaction that activates 

the “happy side” of the brain. Neuromarketing is a complex science that affirms a simple 

truth - Big beautiful photos are essential in getting people to love your home. 

Imagine yourself beginning your home search, and you come across a unique twilight 

photo of your home that makes you say “Wow,” and inspires you. In an instant, you 

want to see more. With every new photo you visualize living in a warm and welcoming 

home. 

This is the experience we create for each buyer seeing your home. 

Our professional photography and videos, coupled with 

extensive exposure throughout the internet places your home 

in front of thousands of potential home buyers. 

74% of buyers’ surveys said 

that the quality of the photos 

when previewing a home 

was very important to them. 





Maximum Internet Exposure 

Over 94% of Home Buyers Start Their Search Online. Our extensive marketing plan will ensure 

that your home is in front of buyers everywhere! Your home will be posted on hundreds of 

real estate websites, which include Trulia, Zillow, Realtor.com, Homes.com, Keller Williams 

Realty, Coldwell Banker, Sotheby’s and MORE! 

Internet marketing is vital to selling a home in today’s market. Extensive internet exposure 

combined with beautiful photos and an enticing description ensures proper representation of 

your home, ultimately selling it faster and for more money. 




Exposing Your Home to the World 

In the past few years, Chinese buyers have started to make their presence felt on the global 

property market, snapping up everything from luxurious trophy homes and vineyards, to 

more modest condominiums and investment opportunities. To make sure your home is in 

front of these international buyers, it is featured on Juwai.com,. Juwai.com is a leading 

Chinese international property portal. Every month, 2.6 million consumers visit Juwai’s website 

database of 2.5 million real estate listings from 89 countries. Visitors not only come from 

every corner of China, but also from Chinese communities in 48 countries around the world. 



In addition to Jawai, your home is featured on the leading real estate publisher sites in 

China, Russia, the U.K., India and many more! 


Our 3D Showcase Brings 

Your Home to Life! 

Our cutting edge, 3D showcases are the most realistic, immersive way to experience a 

home online. It allows buyers from around the world to literally walk through your home and 

engage with the property from any phone, computer, or virtual reality headset. By utilizing this 

technology, buyers aren’t just passing through, they’re stopping to enjoy the experience. This 

positive experience leads them to spend more time looking at the virtual tour, which in turn 

makes your home unforgettable. 

Studies have found that homes with Virtual Tours 

Get 163% More Traffic. View a sample tour here: 

www.AGHomeTour.com 

*For properties priced over $600,000. 




The Power of Print 

Many people say that printed material is no longer relevant… We disagree! Print media is longlasting; 

it can’t be deleted. These items can stay in offices or homes for months or even years 

after they are received, and more importantly, keep your home in front of the potential buyer. 

It is also seen as having professional qualities, and that professionalism allows for print media to 

achieve a credibility that is difficult to achieve in digital media. 

Just Listed Postcards and Door Hangers 

We know that in many cases people move to be closer to friends and family. That is why 

it is important for your neighbors to know about your upcoming sale. We utilize mail and 

walking the neighborhood to notify them of the upcoming sale and have them help sell 

your home to their friends and family. 

Custom Property Flyers 

When a prospective buyer drives by your home or tours the inside, it is important that 

they have a property flyer that highlights the features of the property. We design two 

different sized custom flyers for inside the home and for the flyer box on the property sign. 



Property Business Cards 

You never know who you might meet that could potentially be interested in your home. 

These business card sized flyers are easy to have with you at all times to hand out to any 

potential buyers. 

Thank You Cards 

What better way to way to keep your home 

at the front of a buyer’s mind than custom 

“Thank You” cards. These cards are sent to 

prospective buyers and agents. It is an extra 

touch that keeps your home top of mind. 


Innovative Use of Technology 

The internet has a big mouth and that’s a fact! It is no secret that Social Media websites 

can be an excellent marketing tool. The problem is that most real estate agents have not 

adopted these methods, or have no idea how to utilize them properly. We are experts in 

social media and post your property for sale so it experiences massive visibility up until the 

day it is sold! Top social media sites include Facebook, Twitter, Pinterest, and Google+. 

Not only is Facebook the world’s largest social 

media platform with over 1.79 billion active users 

monthly, it is a powerful marketing platform. In 

addition to featuring your property, we utilize 

Facebook Ads to create optimum exposure of 

your home. Facebook’s ad platfom provides 

some of the most precise demographic and 

behavioral targeting available in marketing, 

allowing us maximize the exposure, while 

ensuring the target demographics are reached. 



Youtube is the second largest social media network and is the second largest search engine 

in the world, with over 1 billion unique users each month. This provides an important avenue 

to showcase your home to potentially thousands of home buyers. 

Just behind Facebook and Youtube, Google+ has quickly grown to the third 

largest social media platform. 


Google Ads 

We create Google Ads that show up when buyers search for keywords related to your 

neighborhood and your area. This way when people search for San Diego real estate, your 

home is included in the results that show up at the top of Google’s search results. 

Mobile Apps 

By advertising on ALL mobile applications we increase the 

likelihood that your home is viewed by a prospective home 

buyer. In June of 2013, mobile searching surpassed searching 

via laptops and desktops, making it even more important 

that your home is featured. 

You can view our app by texting APP to 619-552-3604 

Custom Yard Signs with Text Codes 

Buyers who drive by your home will instantly 

be able to receive all of the details of your 

home. The system will also send us a text so 

we can quickly follow up and present your 

home in its best light while the prospective 

buyer is still in front of your home. 





Buyer Incentives 

We understand that it is common to feel nervous about purchasing a new home. What’s 

not to be nervous about? Investing in real estate is one of the most significant financial 

investments a buyer will ever make. That is why we created our 24-Month Love it or Leave it 

Guarantee to give our buyers complete peace of mind. 

Our Love it or Leave it Guarantee states that if a buyer purchases a home through us and 

for any reason they are not 100% satisfied with that home in the first two years, we will sell it 

for free! 

How does that benefit you, as a seller? 

There are over 6,000 homes for sale in San Diego 

that you are competing against. Now, imagine 

that you are a buyer and are deciding between 

two homes. With one, you have the assurance that 

if it is not the right home for you for any reason during 

the first 24 months, you can sell it without paying a 

commission. The other home you would not be able to sell without paying commissions… 

which would you choose? 

Our guarantee has been put in place to give your property an additional way that it will 

stand out against the thousands of others that it is competing against. 



Advanced Buyer 

Lead Management Systems 

Our innovative “Buyers–In-Waiting” program has nearly 4,000 active home buyers 

looking for a home like yours. Our system keeps buyers engaged by giving priority 

access to hot new listings that match their home buying criteria. 

Within 72 Hours of listing your home for sale, we will activate our “Best Fit Leads,” 

which will allow us to find buyers in our 

database that may be a potential fit 

for your home. 

From within our dashboard 

of registered buyers, we 

can track every potential 

buyer that visits our site and 

expresses ANY interest in 

your home. 


What Are Buyers Saying About 

Your Home? 

The best valued home in any given price range is the one that will sell first. Our home 

selling system provides you with daily feedback from each buyer that views your home. 

In addition to showing feedback, we provide you with a weekly report of online activity. 

This detailed feedback allows you to stay informed and make educated decisions 

regarding the sale of your home. 



Giving You $25,000 

of Seller Protection 

What is Seller’s Coverage and Why Do You Need It? 

Selling your home doesn’t end at the sale. Protecting yourself is important and by listing your 

home with our Home Selling Team, you will receive an insured plan that covers you after the 

transaction closes. 

The Seller’s Protection Plan, administered by CRES Insurance Services, provides you with 

coverage for up to 180 days after your escrow closes. In the event of any inadvertent errors 

and omissions related to the sale of your home, you’ll receive up to $25,000, including defense 

costs, which you would be legally obligated to pay in the event of a claim. 

Actual Incident: Buyer claims a seller didn’t disclose a balcony was unpermitted or up to 

code, had broken roof tiles and improper drainage. Repair estimates ranged from $28,000- 

$87,000. Fortunately, the seller had a Seller’s Protection Plan (SPP), which paid $25,000 to the 

buyer to settle the issue. Case closed. No Lawsuit. 

Would you have $25,000 or more to settle a dispute? 

* $25,000 Coverage is provided through CRES Insurance. Certain 

restrictions apply. Ask agent & CRES for additional details. 


Frequently Asked Questions 

What About A Big Brokerage? 

One of the best things about hiring our team is that you have 12 people fully invested in the 

sale of your home. Instead of one agent trying to complete every task, you have a team of 

professionals. 

What you may not be aware of is that even if you hire a big brokerage like Sotheby’s or Keller 

Williams, you’re not hiring a team. The big brokerages are concerned with pushing their 

brand and logo. It is still up to the individual agent to market your home with their personal 

resources. And, unfortunately, even though the agent works in a big office, in most cases 

they are actually competing against each other. 

We feel that is an outdated model and choose to work synergistically as opposed to against 

one another. This team culture ensures you have the best representation and outcome in the 

sale of your home. 

When you list your home for sale with our team, we have arranged for your home to be 

featured on every larger and small brokerage’s website. So not only do you get the benefit 

of a team, you also get the exposure of a large brokerage. 

And we’re happy to report that the proof is in our results. Our office of less than 20 agents sold 

more homes than a very large, well known 100 person office in a recent year. 

What About A Neighborhood Expert? 

A lot of sellers feel that they need to hire an agent that specializes in their specific 

neighborhood. On the surface, we understand how that can make sense. The problem with 

hiring the “neighborhood” expert is that in most cases, they do not have a broad marketing 

plan. Their marketing plan consists of the homes in your neighborhood, and that is it. This 

typically creates a limited database of buyers to sell to. 

Essentially, they are neighborhood agents, not necessarily neighborhood specialists. They 

are very successful at putting a big sign up and making sure that all of the home owners in 

the neighborhood know about them. You can get lucky finding a buyer that happens to 

drive through the neighborhood and ends up on your street, but this is not how you’re going 

to sell your home with maximum exposure and for top dollar. 

San Diego is a big county and buyers are constantly moving from one community to another. 

In addition to the local buyers, we have a huge influx of out of state and international buyers. 

It is expensive and time consuming to put a marketing plan in place to reach all of these 

buyers. In most cases, a neighborhood and/or single agent is not able to accomplish it. Our 

team approach and the high number of homes we sell each year, combined with our 151 

Step Home Selling System does! 



Why do your listings sell so fast? 

Do you price them too low? 

Absolutely not. Our listings have sold for an average of 100.89% of the original listing price. We 

make it our priority to know the market, so we can ensure the highest price possible for our 

sellers. With attention to detail in preparing your home, our aggressive marketing platform 

and our large database of buyers, we are able to create maximum exposure for your home. 

This exposure enables us to generate multiple offers in most occasions, giving us the ability to 

negotiate the highest price and the best terms. 

When selling a home, there is a difference between listing price and the market value. The 

listing price is the “marketing price”. It is the price that is used to market your home and 

generate as much interest as possible. The price is based on an analysis of the recent sales 

in your community, current supply, market demand, and other external market factors. 

The actual sales price (market value) is determined by the market. In essence, it is the amount 

that current buyers are willing to pay for your home today. The more interested buyers we 

can generate, the more we can increase the price. Through our preparation of your home, 

our aggressive marketing, and our skillful negotiations, we are able to increase the demand 

and increase the amount that buyers will pay for your home. Our statistics show we have 

been successful at selling our homes nearly 1% more than the listing price. The average San 

Diego realtor sells a home for almost 8% under the list price. 

How does Alliance Group have so many buyers? 

Full-time Team Members 

Our team is built around highly successful, full-time agents that know San Diego County. The 

reach of each person’s network alone represents a broad reach throughout San Diego. 

Our Large Inventory of Homes for Sale 

Because of our expertise, we are fortunate to market and sell over 100 homes a year 

throughout San Diego. This large inventory of homes prompts calls from new and old 

customers every day. Our buyer database and systems ensure that each person is kept in 

touch with and notified of new homes that are coming onto the market. Buyers know that 

they will have the inside track to the newest listings. 

High Internet Presence and Aggressive Marketing 

Our address, www.GreaterSanDiegoAreaHomes.com generates thousands of visits each 

month through our aggressive marketing and paid Google ads. In addition, we market our 

homes on multiple internet sites, Facebook, and other social media platforms. We have ads 

running seven days a week, resulting in a large number of calls every day. Additionally, our 

listings are on over 150 major real estate websites including premium placements on all high 

traffic sites such as Realtor.com, Zillow, Trulia, and other real estate sites. 


What Glen & Shannon’s Clients Say 

Not only do Glen & Shannon have the proven track record of selling more homes, more quickly and 

for more money, they have hundreds of satisfied clients that would not only use them again, but also 

recommend them to their friends and family. If you search them online, you will find nothing but 5 star 

reviews on sites such as Yelp, Google, Kudzu and Zillow. 

They GUARANTEE that you will be another one of these satisfied clients when working together with their team. 

“My sale is over! It is such a great feeling and I 

could not have done it without Alliance Group. 

Shannon and her team are really nice, 100% 

professional and great at what they do. I would 

recommend them to anyone who is considering 

selling! It’s not an easy process, but working with 

Alliance Group took the burden off of me. I put 

my trust in them and they followed through on the 

results. I could not be more pleased.” 

User BishopE - Kudzu 5 Stars 

“I’ve worked with Glen and Shannon for years now, 

and they are certainly tops in the business. Their 

team at Alliance Group Real Estate is fantastic, 

and their “customer-centric” style of service really 

goes the extra mile for the client & is rare in our 

industry. They have a very strong knowledge of San 

Diego County and of the Point Loma and Ocean 

Beach communities. They make real estate fun, 

and I consider them friends... you will too. I would 

recommend them to anyone that is looking to buy or 

sell real estate. You won’t be disappointed!” 

User Ryan L - Yelp 5 Stars 

“Glen & Shannon at Alliance Group are just wonderful! We recently closed escrow on our first rental 

property and feel we are on our way to achieving our financial goals. I don’t think we would have 

gotten through these past few weeks without Glen and Shannon’s guidance and patience. They worked 

hard and kept us advised every step of the way. We will definitely use them again in the future and 

recommend their services.” 

User Michelle W - Yelp 5 Stars 

“Shannon Keatley and Glen Henderson with Alliance Group made the difficult process of selling 

fast, simple and painless! Prior to finding Alliance Group, I was told by realtors I wouldn’t even 

qualify for a short sale. Not only did we qualify (thanks to the hard work of Glen & Shannon), but 

we sold the property in only 4 months! Shannon is a consummate professional and a pleasure to 

work with. I highly recommend Glen and Shannon for all your real estate needs!” 

User encinitas1234 - Zillow 5 Stars 



“Stress-free and easy - Thank you to the whole team!!! Shannon, Glen, and Jacqueline really took all the stress out of 

my hands. From the first visit, which helped me decide the direction I needed to take, to the final closing, they were 

more than helpful. Always there to return phone calls or emails, always keeping me in the loop as to the progress. Did 

I mention my house was out of state?? Another layer of headache that they graciously accepted. 

I have already passed on their information to others that are contemplating selling, and wouldn’t hesitate to recommend 

again. I hope they are able to help others that may need it.” 

User madsales -Kudzu 5 Stars 

“My wife and I made the decision that we needed to sell 

our house this year. After talking to a couple of friends 

that had sold in the past all of them said how important 

it was to find the right agent. After reading some other 

Yelp reviews and searching the internet we contacted 

two different agents. I was so impressed with the quick 

response I received from Shannon and her willingness 

to answer all my questions even before we set up a 

meeting, that we decided to go with her and Glen as our 

agents. They were so knowledgeable on the process 

and walked us through everything step by step. I had 

heard horror stories about the sale process, but we 

did not experience them. They made this so smooth 

and easy. Shannon and Glen took care of everything, it 

almost seamed effortless on our part. When I talked to 

my friends they could not believe how stress free this 

was for us. I give Shannon and Glenn all the credit for 

that. They come highly recommended if you and your 

family have decided to sell. I am positive you will be as 

satisfied as we were.” 

Brian M - Yelp 5 Stars 

“Great Job, Team! Glen Henderson, Shannon 

Keatley and Jacqueline Phan from Alliance 

Group did a great job in selling my home 

in San Diego. They are not only very 

knowledgeable with respect to the nuts and 

bolts but they are also very responsive to 

all of my concerns throughout the entire 

sales process. As you can imagine, short 

selling a home produces a lot of stress for 

homeowners. However, you can count on 

Team Glen & Shannon! They know how to 

make things easy for homeowners and keep 

many different things under control. Thus, 

Alliance Group is the best real estate team 

that I have ever known and worked with. I 

am very satisfied and impressed in their 

efficiency and quality of sales execution that 

lead to the close of escrow.” 

User Tony_T_San_Diego: Kudzu 5 Stars 


What Glen & Shannon’s Clients Say 

“It was our pleasure to work with Glen Henderson and Shannon Keatley in the recent sale of our home located 

on the 5th fairway of the Aviara Golf Course here in Carlsbad, CA. We were particularly impressed with your 

firm’s focus on the marketing plan for golf course communities and the willingness to market in the Wall Street 

Journal and the Golf Channel as necessary. 

Glen and Shannon always displayed a thorough knowledge of the real estate market, finance/lending and all 

of the other administrative requirements in closing our transaction in a most efficient manner. 

They were most helpful in that regard. We also felt that their innovative thinking as to showing the house and 

hosting our neighbors for a reception was creative in the most professional way. 

We do appreciate their flexibility in providing a menu of services to market the property. Most importantly, their 

quick response to all of the minor details that emerged in the sale of our home was very much appreciated. 

We would be pleased to recommend Glen & Shannon to all others looking for a real estate agent.” 

Mr & Mrs. Daniel Flanagan 

“I don’t know where to start, but Alliance Group 

greatly exceeded my expectations and I am truly 

thankful that the sale of my condo was successful. 

I happened to listen to the Craig Sewing show and 

I had heard Glen on the radio. I was a bit skeptical 

at first since I had never called anyone after hearing 

them on the radio, but I was surprised at how 

welcoming Glen was even after I talked with him on 

the phone. 

So I decided to take the leap and meet Glen and 

Jacqueline at their office. I really didn’t know what 

to expect and am always very careful when it 

comes to choosing a real estate agent, but Glen and 

Jacqueline exceeded my expectations. They were 

thoroughly prepared for our meeting and laid out 

step by step what we should expect. 

I was also really impressed with our listing and the 

quality photos that Glen had taken to showcase 

our property. I can say that through all that Glen, 

Jacqueline, and Shannon always kept us in the 

loop. They were always quick to respond if I had 

questions as well. 

I would highly recommend the Alliance Group and 

I am again thankful for a successful close to my 

condo in San Diego.” 

User mcdb84 - Zillow 5 Stars 

“These guys are great! They helped my sister and 

I out of a really tough situation. I heard an ad on 

the radio and thought we might as well see what 

our options are and talk to some people about 

the possibility of a short sale. I emailed them and 

they responded right away. We set up a meeting 

with Shannon and Glen and we were impressed 

by their experience and professionalism. We 

asked many questions and they’ve encountered 

many situations like ours and have successfully 

completed short sales in our complex! Right 

away we felt comfortable with them and felt that 

they were people that we can trust. Our short 

sale process took a year but Shannon, Glen and 

Jacqueline always gave us updates and always 

responded to our questions (email, phone). They 

really worked hard on our short sale. I’m not 

sure if anyone else would be as attentive. There 

was a point where were not sure if it would ever 

work but the Silvercrest team kept working real 

hard assuring us that they are doing everything 

they can. You can’t imagine how relieved we were 

when we got the call that it finally went through! 

These guys are the best and if you ever need to 

go through a short sale I would highly recommend 

them!” 

User Finley S. - Zillow 5 Stars 

“I’ve gotta say... when it comes to real estate Glen really knows his stuff! I have never 

met anyone more honest and knowledgeable when it comes to the ins-and-outs of real 

estate like the staff at Alliance Group. They get my recommendation whenever I know 

of someone needing real estate services. Thanks again Glen!” 

Tim L - Yelp 5 Stars 



“Glen & Shannon are fantastic agents. From the very first contact, they have always been quick 

to respond to any questions and have a very thorough knowledge of real estate. Not only are 

they very good realtors, they’re great people as well. They always put their client’s needs and 

concerns above any self interests and I know that I am a priority. If you are looking to buy or 

sell a home, I highly recommend Glen and Shannon!” 

User Uyen T - Yelp 5 Stars

Glen & Shannon's Home Seller's Handbook

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