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Machine intelligence<br />

some human agents by handling billing or account<br />

interactions, fielding tech support questions, and<br />

answering HR-related questions from employees. 9<br />

Cognitive automation: In <strong>the</strong> third—and<br />

potentially most disruptive—machine intelligence<br />

opportunity, machine learning, RPA, and o<strong>the</strong>r<br />

cognitive tools develop deep domain-specific<br />

expertise (for example, by industry, function, or<br />

region) and <strong>the</strong>n automate related tasks. We’re<br />

already seeing devices designed with baked-in<br />

machine intelligence automate jobs that have,<br />

traditionally, been performed by highly trained<br />

human workers. For example, one health care startup<br />

is applying deep learning technology to analyze<br />

radiology images. In testing, its system has been up<br />

to 50 percent better than expert human radiologists<br />

at judging malignant tumors.<br />

In <strong>the</strong> education field, machine intelligence<br />

capabilities embedded in online learning programs<br />

mimic <strong>the</strong> benefits <strong>of</strong> one-on-one tutoring by<br />

tracking <strong>the</strong> “mental steps” <strong>of</strong> <strong>the</strong> learner during<br />

problem-solving tasks to diagnose misconceptions.<br />

It <strong>the</strong>n provides <strong>the</strong> learner with timely guidance,<br />

feedback, and explanations. 11<br />

39

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