Yas Group Brand Book

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02 LOGO & USAGE 11
MAIN GROUP LOGO Our logos are the cornerstone of an exciting visual identity system and are key assets of our organisation. It is the primary identifier of our brand – a universal signature across all Yas Group communications. Our logos has been carefully crafted with a great deal of attention paid to the typography and balance of characters, so should never be recreated or altered in any way. The Yas Group logo comes in both a dark grey and white so it can be used on various background types. * If logo is placed on a background image it is imperative that it stands out clearly while retaining readability. 12
Page 1 and 2: A COMPLETE GUIDELINE TO ALL BRANDIN
Page 3 and 4: 01 TYPEFACES AND PHOTOGRAPHY 02
Page 5 and 6: دين نكست ال تي عربي
Page 7 and 8: Bembo Std - regular Bembo Std - reg
Page 9 and 10: جي إي دينار تو - رفي
Page 11: PHOTOGRAPHY - SENSES YAS GROUP sens
Page 15 and 16: LOGO PLACEMENT ON LETTERS & PRINT I
Page 17 and 18: YAS CONSULTANCY PRIMARY COLOUR CMYK
Page 19 and 20: A member A member of YAS of YAS GRO
Page 21 and 22: 03 LOGO & USAGE 20
Page 23 and 24: MINIMUM SIZE & ClEARANCE AREA It is
Page 27 and 28: YAS PROPERTIES GRAPHIC WAVE Our vis
Page 29 and 30: 28
Page 31 and 32: 30
Page 33 and 34: YAS CONSULTANCY LOGO Our logos are
Page 35 and 36: Do not squish the logo Do not rotat
Page 37 and 38: YAS CONSULTANCY PRIMARY COLOUR CMYK
Page 39 and 40: 06 PRACTICAL APPLICATION 38
Page 41 and 42: 40
Page 43 and 44: 07 LOGO & USAGE 42
Page 45 and 46: MINIMUM SIZE & ClEARANCE AREA It is
Page 49 and 50: YAS MAINTAINENCE GRAPHIC WAVE Our v
Page 51 and 52: 50
Page 53 and 54: 52

Yas Group Brand Book

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